Calvyn Lee Blog

SEPTEMBER 26, 2023

Creating a topical map for your website in the web hosting industry is an excellent strategy to establish your site as an authority in this niche. A topical map helps structure your content logically, making it easily understood by both users and search engines. Include reviews, comparisons, and hosting plans for each provider.

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Price SEO Management Analytics 130

Calvyn Lee Blog

SEPTEMBER 23, 2023

Creating a topical map for your medical and medicine website is a strategic approach to establishing authority in your niche. A well-structured topical map not only makes your content easily accessible to users but also helps search engines understand the relevance and hierarchy of your content.

Pharmaceutical 130

Pharmaceutical Health SEO Education 130

Calvyn Lee Blog

SEPTEMBER 30, 2023

Creating a topical map for your website in the niche of entertainment and music is an excellent strategy to establish authority, improve user experience, and boost your visibility in search engine results. These keywords will help you determine what topics and sub-topics are in demand.

Entertainment 130

Entertainment SEO Education Analytics 130

Search Engine Land

APRIL 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. That said, optimizing for specific keywords or niche topics isn’t always outdated.

SEO 79

SEO Customer Journey Education Branding 79

Lynton Web

APRIL 11, 2024

At its core, blogging is the act of creating and publishing content on the Internet. A blog is a website or a section of a website that is regularly updated with new content, typically in the form of articles, videos, or images. These platforms provide the tools and templates to create and publish your content.

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Whitepaper SEO eBook Place 105

Search Engine Land

MARCH 26, 2024

Two reasons: This hints at a lack of topical authority. However, without topical authority, you’ll always face an uphill battle to deliver on the long-term ROI you’ll need to justify all the time, effort and expense it’s realistically gonna take. Problem 2: Your ‘good’ content isn’t actually aligned with what searchers actually want.

Customer Acquisition 112

Customer Acquisition SEO Branding Search Marketers 112

Search Engine Land

MARCH 11, 2024

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content.

Management 124

Management User-Generated Analytics SEO 124

Search Engine Land

MARCH 13, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. Prompt: How to choose suitable topics for blog posts?

Real Estate 109

Real Estate SEO User-Generated Promotion 109

Search Engine Land

MARCH 12, 2024

While many factors contribute to experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ), SEOs focus more on content-based cues. It involves strategically placing hyperlinks within your website’s content to connect relevant pages within your site. Imagine pillar pages as the main landmarks on your topical map.

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Transform SEO Energy Place 121

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Entity-based competitor analysis isn’t about mimicking existing content. Why not just do a competitor keyword content gap?

SEO 123

SEO eCommerce Digital Marketing Marketing Strategy 123

Search Engine Land

JANUARY 23, 2024

Developments like AI, SGE and Helpful Content are making SEO exceedingly complex today. Question 1: Is the content actually good enough? Question 1: Is the content actually good enough? First and foremost, is the content you intend to rank actually any good? As in, when was the content published?

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SEO User-Generated Entertainment Product 123

Welcome Software

APRIL 16, 2024

I head up the content team here at Optimizely. I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. Editorial guidelines are a set of standards for any/all content contributors, etc. Before diving in to all things editorial guidelines, a quick introduction.

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Transform Place Communications SEO 98

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Search Engine Land

APRIL 1, 2024

Figuring out the levers to pull to get your content to the top of Google isn’t quick, but it can be done. If a page isn’t ranking well, then it speaks to a problem with how Google perceives the content. This means you’ll likely need to optimize it further. Narrowing down specific issues with a page’s content can be difficult.

Energy 126

Energy SEO Education Place 126

Search Engine Land

APRIL 16, 2024

Analysis of non-search channels for content. How your in-focus keywords might have changed since you originally optimized for them. Use this extension for a wealth of long-tail keyword data, trending topics, trend alerts and data exports. My list of these includes: Keyword trend analysis. Customer research. See terms.

SEO 113

SEO User-Generated Communications Search Marketers 113

Search Engine Land

SEPTEMBER 7, 2023

Here’s our roadmap: What are the differences between entities, topics and keywords? What is a topical map? How do you do on-page optimizations in the entity paradigm? What are the differences between entities, topics and keywords? Entities These are the foundational concepts or things in content.

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SEO User-Generated Transform Place 138

Search Engine Land

OCTOBER 27, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. topics to cover, and the frequency of publishing.

Digital Marketing 125

Digital Marketing SEO User-Generated Thought Leadership 125

Search Engine Land

JANUARY 29, 2024

On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. This article covers the key elements that should be optimized on every page for the best SEO results.

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SEO Place Product Branding 125

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

SEO 132

SEO User-Generated Transform Market Trends 132

Search Engine Land

DECEMBER 7, 2023

This trend is expected to increase with further integration of Search Generative Experience (SGE) in main SERPs as it pulls content from diverse sources. This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better.

User-Generated 133

User-Generated Real Estate Thought Leadership SEO 133

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though. One thing is clear, though.

Content Marketing 95

Content Marketing Key Performance Indicator Marketing Marketers 95

Rock Content

APRIL 12, 2024

SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. The latter is all about optimizing your business website for SERPs in a targeted location. Let’s dive in.

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SEO Key Performance Indicator Marketing Plan Target Market 90

Search Engine Land

DECEMBER 19, 2023

Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research paper. That finding comes from a paper titled GEO: Generative Engine Optimization. What is Generative Engine Optimization (GEO). Fluency Optimization: Improved the fluency.

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Law User-Generated SEO 112

Search Engine Land

NOVEMBER 20, 2023

Google’s Search Generative Experience uses natural language processing (NLP) capabilities to understand complex topics and detailed search queries better. These are more likely to appear as AI-generated text rather than typical web content and may increase the time users spend on SERPs. But what does this mean?

User-Generated 131

User-Generated SEO Marketing Marketers 131

Orbit Media Studios

JANUARY 3, 2024

Here is a walkthrough of semantic SEO from my presentation at Content Jam 2023. It includes the step-by-step process for building search friendly content that goes beyond the primary target keyword. Target the topic, not just the keyphrase Google is a semantic search engine. Currently, it is not a search optimized page.

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SEO Copywriting CMO Analytics 127

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content. This makes it easier for users to find and engage with topics they’re interested in.

Analytics 115

Analytics Finance CRM Place 115

Search Engine Land

FEBRUARY 12, 2024

Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. How to update old content: A step-by-step process Stagnant content is a recipe for declining engagement and lost relevance.

User-Generated 124

User-Generated Whitepaper SEO Energy 124

Buffer Marketing

APRIL 25, 2024

Search engine optimization (SEO) sounds like a fancy jargon word that has a suit with elbow patches on. Social media SEO involves using search engine optimization tactics in your social media posts so that more people click on them when they search for relevant keywords. What is social media SEO? What is social media SEO?

SEO 79

SEO Gen Z Social Media Marketing Millennials 79

Hubspot Marketing

JUNE 26, 2023

That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices. Categorize each of your keywords into a topic cluster.

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eBook SEO Real Estate Promotion 145

Search Engine Land

SEPTEMBER 14, 2023

Unlocking the power of prompts is key to supercharging your SEO content strategy. If we’re breaking them down, we want to try to avoid introducing unrelated topics, even accidentally and it can go astray in your answers.” Content summaries. Missing topics. Content outline. Scrape Google search results.

SEO 139

SEO Search Marketers Branding Marketing 139

Search Engine Land

DECEMBER 21, 2023

Google released several algorithm updates this year around the quality of content and page experience. Using AI is acceptable to Google for generating content as long as it is highly relevant and offers value. Still, don’t expect thin, AI-generated content with little or no value to easily earn long-term SERP visibility.

Real Estate 129

Real Estate Transform User-Generated Customer Journey 129

Buffer Marketing

MARCH 19, 2024

Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. YouTube video SEO (or search engine optimization) is much easier than it sounds. How well the title, description, and video content match the viewer’s search. The best part?

SEO 108

SEO Analytics User-Generated Price 108

Search Engine Land

FEBRUARY 2, 2024

Optimizing titles and descriptions. Optimizing show notes. Amid a sea of content, standing out can be tough. Understanding SEO in the podcasting world Podcast SEO begins by making your content easily discoverable by search engines and potential listeners. We’ll cover crucial areas including: Keyword research.

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SEO PR Entertainment Health 117

Search Engine Land

NOVEMBER 22, 2023

In a world where even your toaster wants to discuss AI over breakfast, SEO professionals are currently mastering how to integrate it into their strategies – especially their content strategies. For those who are still trying to grasp the concept of how AI and SEO can work synergistically for content, this article is for you.

SEO 119

SEO User-Generated Traditional Marketing Branding 119

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Keywordinsights.ai for trending keywords in search.

Transform 110

Transform Content Marketing Marketing Marketers 110

Kuno Creative

MARCH 21, 2024

We all know that plagiarizing someone else’s website content is unacceptable from a legal, moral and search engine optimization standpoint. But what about copying your own content? Why is having duplicate content an issue for SEO? Duplicate content on your website is a tricky, nuanced topic that’s often misunderstood.

SEO 88

SEO Digital Marketing Marketing Strategy Content Marketing 88

Search Engine Land

FEBRUARY 12, 2024

Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. The thing is, Google isn’t using a 1980s library technique to rank content.

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SEO Transform User-Generated Place 126