Backlinko

JULY 1, 2025

Think quick tips, transformations, or behind-the-scenes peeks. Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Users provide a first name and email address to access the template.

Marketing

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. From house videos and client testimonials to valuable shots, videos instantly grab potential buyers attention and keep them engaged. How to Use Video Marketing?

Real Estate

Sprout Social

MAY 29, 2025

Brand-focused campaigns are also more likely to show a 50% improvement in short-term activation metrics, including marketing qualified leads (MQLs). The companies with the most effective lead generation strategies have 71% more brand-focused marketing roles on their teams. The global social commerce sector is growing at a 13.7%

Gen Z

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing

Hubspot Marketing

FEBRUARY 4, 2025

Today, I'm going to pull back the curtain (sorry, I just saw Wicked ) on how HubSpot's Blog team reimagined our approach to content transforming what used to be a siloed blog strategy into a dynamic, multi-channel storytelling machine. If you sell video marketing software, a video marketing report is your sweet spot.

Transform

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. In general, nowadays, 75.7%

Video Marketing

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing

SocialPilot

JANUARY 9, 2024

With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly.

Transform

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. Event Marketing. Now imagine if you were given less than 24 hours to put on a user conference. Video Marketing.

PR

Trade Press Services Newsletter

OCTOBER 6, 2022

User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Defined as any content created by users of an online platform, UGC is popular in B2C markets. There are, however, many creative ways to implement UGC in your B2B marketing strategy.

Marketing Plan

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

Transform

Trade Press Services Newsletter

DECEMBER 1, 2022

Even something as simple as a new headline or updated statistics can transform an outdated blog into a fresh lead-generation piece. It’s also crucial that your website is easy-to-navigate and delivers a frustration-free user experience for visitors. The addition of these paid media channels can enhance lower-cost activities.

Whitepaper

Rock Content

FEBRUARY 15, 2024

AI in 2024: Transformative Tools Reshaping Content Creation In the early days of AI, it was hit-and-miss to get usable results. Today, 73 percent of marketers use AI in some way. Generative AI is a revolution inspiring creative efforts across a broad scope of industries, including marketing. billion dollar industry.

Transform

Buffer Marketing

SEPTEMBER 25, 2023

Diving into the world of AI was initially out of sheer curiosity, but in the past year, it has transformed how I work. Some AI tools can also help with social listening , competitor analysis, content personalization, and other repetitive tasks involved in social media marketing.

Transform

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Advertising

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. These evaluations were tricky but well thought out to land users quality results based on the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of the content. I hardly do. Think about it.

User-Generated

Rock Content

JANUARY 18, 2021

As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Video Marketing.

Market Trends

Sprout Social

JANUARY 5, 2022

Pricing: Sprout’s Standard plan starts at $89/mo per user. Pricing: Base plan starts at $25/mo for two users. The platform’s drag-and-drop functionality allows users to quickly move posts to different dates and platforms, while features like team chat and approvals make client content management a breeze.

Price

Search Engine Land

FEBRUARY 21, 2024

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Leveraging SEO for a unified customer experience It’s crucial to understand how various marketing channels all work together.

Customer Journey

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Just how big is the market size of the fintech industry? It was valued at $110.57

B2C

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Digital Marketing

Chief Martec

JANUARY 1, 2024

I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024!

Transform

Content Marketing Institute

NOVEMBER 16, 2017

That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If If you walk into a meeting in a next-generation data-driven organization and announce, ‘I think this campaign is going to work,’ you could risk being humiliated in front of your colleagues and asked to leave the room.”.

Transform

Hubspot Marketing

JUNE 24, 2022

Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community. See firsthand how HubSpot can transform your nonprofit organization. Here's how else nonprofit marketing can help. Nonprofit marketing raises awareness.

Inbound Marketing

Hubspot Marketing

MARCH 21, 2024

In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Leverage email marketing.

Marketing

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. LinkedIn video ads are sponsored company videos that appear in the LinkedIn feed.

Transform

Content Marketing Institute

NOVEMBER 28, 2018

It also does it in a way that doesn’t disrupt the user experience. 1 revenue-generating company (more than $500 billion in annual revenue) with 2.3 million employees has vivacious content marketing. It combines visual elements , text, and video posts to enhance overall quality and create a smoother user experience.

B2C

Martech

AUGUST 31, 2022

When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. Yet, creating and marketing videos goes far beyond YouTube findability. Conclusion.

Digital Marketing

Sprout Social

DECEMBER 8, 2022

Our research found that 76% of engaged social media users say it’s important for companies to post about their employees. Highlight the people behind your company with an employee spotlight video series to build trust with consumers, to show employees you care and to attract future talent. User-generated content.

Education

Vertical Response

MARCH 22, 2024

Remember, marketing your brand is not a one-time event but a continuous process that requires consistent effort and adaptation. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models.

Affiliate Marketing

Sprout Social

DECEMBER 20, 2023

Suggestions by AI Assist generate captions with tone options in seconds. Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence.

Branding

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. User-Generated Content on Employee Lives.

Content Marketing

Adobe Experience Cloud Blog

OCTOBER 7, 2011

Video marketing is on the up – video embedded email marketing increases click-thru rate by as much as 90%, and video can increase incremental buying by as much as 20-30% over other advertising formats. s 600 million users around the world. Creating compelling content is at the crux of it.

Transform

Hubspot Marketing

OCTOBER 24, 2022

Agarwal continues, "We are also doubling down on organic growth strategies and efforts to better monetize our user base and leads. To increase revenue, marketing leaders need to identify areas of their customer journey that can be further optimized. There is no one-size-fits-all approach to effective lead generation.

Gen Z

Duct Tape Marketing

JANUARY 18, 2024

Table Of Contents: 2024 Marketing Trends for Fractional CMOs: A Guide Embracing AI in Marketing Strategies Navigating Search Engine Evolution A shift to AEO or Answer Engine Optimization. As a fractional CMO, you can use AI to: Brainstorm: AI tools like ChatGPT and Bard can help you to generate ideas when you are not feeling creative.

Market Trends

Search Engine Land

OCTOBER 27, 2023

But Tubular data for the first half of 2023 indicates that TikTok viewers are more interested in finding hacks and tips about using ChatGPT and integrating generative AI technology into their daily lives. 7% come from Marketing. million users – had zero followers. 24% come from School. 19% come from Memes & Comedy.

Transform