Hubspot Marketing

MAY 1, 2023

According to our recent Consumer Trends survey , users of it spend an average of three hours a day there. We also have Twitter and LinkedIn, the only platforms that are primarily used to keep up with news and trends. About one in five lean on Facebook for news or trends, as well as to learn new things.

Gen Z 112

Gen Z Entertainment Education Social Media Marketing 112

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

Search Engine Land

APRIL 15, 2024

Developments in search volumes, as well as trends around brand terms and products, are signals we can turn to when reporting on the impact of direct/indirect mentions across channels. Blogs, news and articles Written content on blogs and news sites often includes brand mentions, either as the primary focus or within broader topics.

Branding 115

Branding Manufacturing Real Estate PR 115

Search Engine Land

OCTOBER 4, 2023

Staying current on new developments in paid search is so crucial that I always ask potential new hires, “What publications or websites do you read to stay up to date on paid search trends?” Here are the top five ways to stay updated on paid search trends. Search Engine Land prides itself on sharing the news as it breaks.

Retail 111

Retail Energy Advertising Advertisers 111

Search Engine Land

MARCH 30, 2023

Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. Google News-driven results send over 24 billion clicks per month to publishers. Google News app push notifications.

SEO 131

SEO Place Branding Product 131

Search Engine Land

OCTOBER 31, 2023

And, if your game is SEO , there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. Here are my nine top ways to stay on top of news, changes, and transformative ideas that will keep your SEO sharp and your knowledge at its best throughout your career. The SEO Mindset Podcast.

SEO 114

SEO Transform Digital Marketing Education 114

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. “I am not sure that part is news,” he wrote. “I think the news is that it’s taken this long for so many to realize how important retail media and marketplaces truly are.

Retail 113

Retail Advertising Advertisers Food 113

Hubspot Marketing

NOVEMBER 13, 2023

So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox. Data protection and privacy aren't just trends; they’re also a legal obligation.

Email Marketing 106

Email Marketing Market Trends Marketing Marketers 106

Buffer Marketing

OCTOBER 16, 2023

Trending Topics and More With new features like trending topics , GIFs, and voice posts, Threads aims to enrich user engagement. Use these new features to enhance your Threads presence and engagement. " If you're on TikTok for news, you might want to diversify your sources to stay informed.

Gen Z 87

Gen Z Health User-Generated Entertainment 87

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Search Engine Land

AUGUST 30, 2023

You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. News showcase.

SEO 143

SEO User-Generated Management Branding 143

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Predictive content planning Utilize AI to analyze internal and external search behaviors and sales data to identify emerging trends.

SEO 132

SEO User-Generated Transform Market Trends 132

Search Engine Land

MARCH 8, 2023

Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated hourly with links directly to publishers’ news articles, the company announced. Here is what appears to be new with the revised Google Trends.

Analytics 99

Analytics SEO 99

Buffer Marketing

FEBRUARY 14, 2024

Whether you want a humorous retelling of a 20-something’s first time reading the Harry Potter series or your news fed directly to your ears, you likely have something you return to periodically.  Listen to it here Ahead of the Curve with Coco Mocoe For trend-seekers, Ahead of the Curve is the podcast of choice.

Entertainment 93

Entertainment Health Influencer Marketing Education 93

Businesses Grow

FEBRUARY 13, 2023

According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions. Typically there is one newsletter, video series, or podcast in every niche that becomes a beloved source of go-to news. I know one curator that has completely automated the process.

Pharmaceutical 134

Pharmaceutical Shipping Branding Education 134

Litmus

OCTOBER 31, 2023

Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share News headlines Gmail introduces emoji reactions, allowing users to quickly respond and acknowledge an email. Last call for Litmus’ State of Email Trends survey!

Email Marketing 86

Email Marketing Marketing Marketers Place 86

Buffer Marketing

DECEMBER 20, 2023

But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. More on those trends later.  So many memes. 

Gen Z 108

Gen Z 2023 Trends User-Generated Social Media Marketing 108

Martech

OCTOBER 3, 2023

Long before customers hear from a sales agent to set up a meeting about products, they are reading content from the bank about financial news and trends that mean the most to them. For executives, Citizens Bank might send them content written by an economist about an upcoming recession, or other market trends.

Transform 119

Transform Customer Education Management 119

Search Engine Land

MARCH 26, 2024

For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. However, if you’re sharing evergreen content, the platform suggests posting at whatever time suits you prefer. Live videos.

Analytics 112

Analytics Search Marketers Product Marketing 112

Martech

OCTOBER 3, 2023

Long before customers hear from a sales agent to set up a meeting about products, they are reading content from the bank about financial news and trends that mean the most to them. For executives, Citizens Bank might send them content written by an economist about an upcoming recession, or other market trends.

Transform 115

Transform Customer Education Management 115

Buffer Marketing

APRIL 17, 2024

Curate industry news, insights and trends Girl Power Marketing has a very distinct visual language with bright purple pastels and unique fonts. Yet the vibrance of their visuals does not detract from the content – cleverly formatted news updates from the world of social media. 

Thought Leadership 91

Thought Leadership User-Generated Communications Promotion 91

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Image Source 2.

Health 109

Health Place Marketing Plan Content Marketing 109

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Local influencers also share the same experiences and dialects as your audience and understand local customs, values and trends, so their endorsements are more relatable and trustworthy. Build your strategy.

Branding 101

Branding Gen Z Fashion Food 101

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. Not exactly.

Influencer Marketing 118

Influencer Marketing Social Media Marketing Marketing Marketers 118

Search Engine Land

MARCH 15, 2024

Search types (web, images, video, news). Average position trends. They mention looking at general trend data to see if a drop in traffic may be due to a drop in demand and not specific to your site. The guide does dive into some of the most obvious Search Console reports for diagnosing drops: Date-based comparisons.

SEO 110

SEO Search Marketers Branding Analytics 110

Search Engine Land

OCTOBER 24, 2023

However, this is potentially more bad news for SEOs as Google continues its ongoing trend of removing and minimizing organic search real estate. Expanding this experiment could potentially lead to more clicks for advertisers in areas that have always been organic spots in Google Search.

Real Estate 140

Real Estate SEO Advertising Advertisers 140

Martech

MAY 31, 2023

‘Traffic: Genius, Rivalry and Delusion in the Billion-Dollar Race to Go Viral’ by Ben Smith Semafor’s Smith has had a front-row seat to many internet trends, especially from his time as the founding editor of now-defunct BuzzFeed News. The vast majority of episodes have some applicability to martech. Get MarTech!

CMO 114

CMO B2C Energy Food 114

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Elsewhere in Marketing The latest marketing news and strategy insights.

Real Estate 119

Real Estate User-Generated Fashion Food 119

Hubspot Marketing

JANUARY 16, 2024

Dry January refers to the growing trend of taking the month off from drinking alcohol. It might seem like bad news for alcohol sales– already reeling from the post-holiday slump– but actually, Dry January is one way booze sellers can tap into a half-billion-dollar market. And the data shows that this trend isn’t likely to go away.

Retail 100

Retail Promotion SEO Product 100

Search Engine Roundtable

MARCH 9, 2023

Google has revamped the Google Trends interface adding real-time trends to the home page, updating those trends hourly and linking them to the news articles. This update comes years after Google has last updated Google Trends.

87

87

Hubspot Marketing

JANUARY 17, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Reynolds is no stranger to jumping on trending topics quickly through his media company Maximum Effort. The latest marketing news and strategy insights.

User-Generated 126

User-Generated Social Media Marketing Marketing Marketers 126

Buffer Marketing

JUNE 27, 2023

Some available options are: What’s Hot, which shows all the trending content on the app; Blacksky, which shows posts from the Black users of Bluesky, among many others. Some of the available custom Bluesky Feeds Some Use Cases Create an algorithm that shows you and your community content from your account and other related news.

User-Generated 140

User-Generated Thought Leadership Communications Branding 140

Search Engine Land

MARCH 5, 2024

Bing also added a new top SEO insights report that shows you your top SEO issues. Fabrice Canel, the Principal Product Manager at Microsoft Bing, announced this today at PubCon and published the news on the Bing blog. Also, IndexNow accounts for 17% of new URLs clicked in web search results Canel added. IndexNow has reached 2.5

SEO 127

SEO Management Product 127

Neil Patel

AUGUST 31, 2021

Trends come and go. Trends don’t stick around for a decade or a year. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. What Are Twitter Trending Topics and How Do They Work?

Marketing 137

Marketing Marketers User-Generated Target Market 137

Search Engine Land

AUGUST 31, 2023

Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming. We’ll soon find out whether launching the web version of Threads and having actual useful search can help reverse Threads’ downward trend. “Search is coming to Threads,” according to Meta CEO Mark Zuckerberg.

Marketing 128

Marketing Marketers SEO 128

Hubspot Marketing

JANUARY 5, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Year after year consumers set goals to form healthier habits in the new year and 2023 is no exception. The latest marketing news and strategy insights. Image Source.

Health 120

Health Advertising Advertisers SEO 120

Hubspot Marketing

APRIL 22, 2024

Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. The Bright Side Sukhraj did have some good news to share on the photo-frame front. “I The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church.

Market Trends 98

Market Trends Marketing Marketers 98