Hubspot Marketing

DECEMBER 24, 2024

Even if you only count the active sites around 200 million the competition for online attention is fiercer than ever. Well, that fierce competition just got fiercer. A well-researched, informative piece of cornerstone content positions you as an authority within your field. There was nothing to hang my hat on, so to speak.

SEO

SocialPilot

NOVEMBER 28, 2024

Synup offers a comprehensive suite of features, including social media management, making it a powerful tool for businesses that want to integrate their review management strategy with their overall marketing efforts. The platform is well-suited for mid-sized businesses and agencies. It’s also a social media powerhouse.

Price

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. I tend to revisit this section periodically, adjusting it as I discover more information about my own business and competition. Doing a competitor analysis can help.

Marketing Plan

Hubspot Marketing

JUNE 30, 2025

Conduct research for key marketing campaigns. Job Description Our team has a suite of exciting projects underway and we are looking for the right candidate to help us execute them in the marketing coordinator role. Research and analytical skills. Coordinate employee meetings and communications for the marketing department.

Management

Hubspot Marketing

DECEMBER 18, 2024

Improves Search Engine Rankings This goes without saying: meaningful content that matches search intent boosts search engine rankings, giving you a competitive edge. With the help of keyword research tools, I found questions like Does DCO use cookies? Very few competitors had addressed it, but the available content lacked depth.

Marketing Strategy

Buffer Marketing

SEPTEMBER 5, 2024

Keyword research with Ahrefs Every great blog post starts with a great idea – and then follows that up with thorough keyword research.    These headings act as “containers” for the content, aligned with keywords, research, and the main point of each section.

Thought Leadership

Sprout Social

JULY 15, 2025

An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning. Competitive monitoring tracks competitor X/Twitter post performance in terms of engagements, follower growth and post performance.

Analytics

Hootsuite

OCTOBER 18, 2024

Conduct a competitive analysis A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You might want to focus on the social media platforms where your audience is underserved, rather than trying to win fans away from a dominant player. ” Step 4.

Social Media Marketing

Hubspot Marketing

DECEMBER 4, 2024

Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Although you want to be confident in your answers to these questions, try to avoid rigidity. If you’re catering to C-suite execs, it might be more buttoned up.

Education

Search Engine Land

AUGUST 13, 2024

Google is constantly trying to push advertising into the test or move all keywords to broad match. When exploring new markets or product lines If you’re launching a new product or testing new keywords, broad match keywords can help you gather data on search intent and add keywords that you may not have found in initial keyword research.

Management

Hubspot Marketing

JUNE 4, 2025

Our 2025 State of AI in Marketing report found that AI can save 1-3 hours of work on tasks like: Media content creation Text-based content creation, such as blogs and ebooks Research Brainstorming So, what AI workflows can you adopt into your strategy? Let's dive in. Productive AI Workflows Used by HubSpotters 1. Laura tells Claude.ai

Product

Hootsuite

NOVEMBER 28, 2024

Scope (and track) the competition When it comes to creating a fruitful Pinterest marketing strategy, don’t be afraid to take a peek in your own backyard for inspiration. If you want your content front and center, take the time to do keyword research.” Try it free today. D’Loraine couldn’t agree more.

Gen Z

Backlinko

DECEMBER 6, 2024

Adjust it to suit your business needs. Here are some tactics to try: Write educational blog posts Share industry trends Post on social media Run paid ads Create video content Record podcasts Collaborate with influencers As an example, Backlinko generates more than 270K traffic monthly with informational keywords only.

Customer Journey

Sprout Social

SEPTEMBER 17, 2024

Research by Deloitte shows that 64% of consumers are influenced by social media posts from brands when making purchasing decisions. Brands are always looking for new ways to attract and retain customers, and the market is more competitive than ever, making it essential that brands stay on top of what’s happening in their industry.

Retail

Hootsuite

APRIL 22, 2025

Your Page is the foundation of everything: its where your audience will follow you, and it enables you to try advanced Facebook marketing features, like paid ads, should you want to. Alternatively, you can also add this information inside Meta Business Suite. Define your audience Who are you trying to sell to and/or reach?

Gen Z

Hubspot Marketing

APRIL 29, 2025

Ive found AI agents helpful in some capacities saving me time, automating repetitive tasks, and assisting with research. Real-Time Micro-Segmentation Customer segmentation has long been a focus of marketing research and tools how do you more effectively reach the right people? The latest push centers on agentic AI.

Price

Sprout Social

JANUARY 27, 2025

Research by Deloitte shows that 64% of consumers are influenced by social media posts from brands when making purchasing decisions. Brands are always looking for new ways to attract and retain customers, and the market is more competitive than ever, making it essential that brands stay on top of whats happening in their industry.

Retail

Duct Tape Marketing

OCTOBER 3, 2024

I mean, most people are familiar with the C-Suite roles, a chief marketing officer inside of an organization, but what kind of business or what kind of challenge are they facing that you think makes an ideal fit for a fractional strategic marketing hire? Our competition is eating our lunch.

CMO

Buffer Marketing

DECEMBER 5, 2024

Feel free to try them and see what insights you can find! Try Buffer analytics for free My engagement has increased steadily over the past few months, with a growth rate of 150% with Buffer. Once you've had a chance to research all your options, we'd love to help you analyze your performance on social media !

Analytics

Sprout Social

DECEMBER 12, 2024

The play: If youre getting lost in the algorithm, try cultivating community on new networks. the first result tells social marketers to post about products, services and research developments. The play: If its within reach for your brand, use your C-suite as talent in your social content to amplify your companys ethos.

Gen Z

SocialPilot

JANUARY 6, 2025

However, for agencies managing multiple clients or looking to scale, the lack of advanced analytics or competitor insights, tracking performance, and staying ahead in a competitive market becomes more challenging. Plus, missing automation tools could hinder users seeking hands-free operations, especially in competitive industries.

Price

Duct Tape Marketing

JANUARY 22, 2025

If youre ready to transform your approach to customer research and brand development, the Anti-Focus Group method offers a fresh, effective solution. Rapid and Actionable Insights Unlike traditional marketing research methods, Anti-Focus Groups provide a quick turnaround. Am I told I'm going to dinner and it's going to be a research?

Logistics

Welcome Software

JUNE 30, 2025

While many competitors have treated AI as either a peripheral feature or a standalone platform, Optimizely Opal has been architected as a native capability interwoven throughout our existing product suite. The use cases of Optimizely Opal are, like the larger Optimizely suite, as varied as there are marketers or marketing initiatives.

Transform

Exposure Ninja

APRIL 25, 2025

This means that your PPC strategy needs to adapt to stay competitive in 2025. Luke Nicholson COO How to Stay Competitive Success in 2025 means shifting from a channel-first mindset to an audience-first strategy. Invest in a mix of image and video creatives to suit different channels, placements, and funnel stages.

User-Generated

SocialPilot

APRIL 29, 2025

When researching a business, we all find ourselves endlessly scrolling through the Google review section. The below infographic showcases different tones that brands can follow based on their voice dimensions, simply choose a voice dimension that best suits your brand and start experimenting with different tones to find your best match.

Management

Martech

FEBRUARY 13, 2025

This can leave little time to determine which platform is best suited for each part of that capability. Yes, theyve done their own research. Dont : Over-prescribe or try to cover everything. Theres typically less competition, as no brand can test 1015 platforms at once. Without competition, your leverage weakens.

CRM

Exposure Ninja

JULY 11, 2024

We complete competitor SEO research for all our SEO clients. By starting with competitor research, you can see what’s working well for those in the top spots on the search engines and then replicate that in your SEO. You can then use this information to check that the CTAs on that page suit the search intent.

SEO

Animalz blog

JULY 22, 2025

09:33) One research report became a multi-channel platform. Mallory’s team turned that single asset into a suite of reports, events, and campaigns, creating a model for turning flagship content into a long-term growth engine across the company. . : And it could support the Comms team because original research is great for pitching.

SEO

Neil Patel

JUNE 19, 2025

Deep Search is an advanced feature available within AI Mode that helps users compile research from search results, rather than just providing a list of search results. Trying on clothes virtually. Fashion companies will need to optimize heavily for the try-it-on features. powered AI bot right in the search interface.

User-Generated

Animalz blog

MARCH 18, 2025

He was a product manager at Google on the search team and also worked on G Suite (now Google Workspace). After leaving Google in 2019, Parthi founded Letterdrop, initially focused on helping marketers create high-quality SEO content by streamlining research and connecting content to revenue. Google’s job is to connect the two.

SEO

SocialPilot

DECEMBER 10, 2024

Pricing Concerns While BrightLocal offers a robust suite of local SEO and reputation management tools, its pricing plans might not align with everyones budget. How we analyze and select these tools: Our process of curating a list of relevant tools involves thorough research and evaluation. SocialPilot Reviews $25.50

Management

Animalz blog

AUGUST 12, 2025

In this episode, Lauren Everitt shares how Okta stood up a lean newsroom inside comms, why the team favors second‑day analysis over breaking news, how C‑suite video replaces hard‑to‑ship case studies, and where AI meaningfully shortens prep without diluting judgment or voice. ” (14:46) For Lauren, their competitive edge iis taste.

Thought Leadership

Buffer Marketing

APRIL 23, 2025

Try Buffer’s free hashtag generator → 2. Inflact Instagram Hashtag Generator Best for: finding popular Instagram hashtags by keyword, image, or URL Features: Generate hashtags based on a keyword, photo, or URL Sorts hashtags by frequency, popularity, and competition level Offers categorized hashtag suggestions (e.g.

User-Generated

Buffer Marketing

OCTOBER 28, 2024

But checking out what they're doing with a competitive analysis tool can help you understand their strategy and inform your own. Get the scoop on which posts are hitting home runs and which are striking out for your competition. If you're not leveraging its full suite of tools, you might find better value elsewhere.

Digital Marketing

SocialPilot

MAY 29, 2025

Buyers and investors use LinkedIn to research agents before reaching out. Twitter is more suited for short updates, property alerts, and discussions. High Competition Many agents use social media, which makes it harder to stand out. LinkedIn Next in our list of best social media platforms for real estate agents is LinkedIn.

Real Estate

Animalz blog

JUNE 10, 2025

At Spiceworks, she connected content, research, and community under one strategy, proving her ability to work across functions in high-pressure environments. At Zoom, she ran content operations during the company’s hyper-growth years, bringing teams together and turning their blog and social channels into award-winning, data-backed programs.

Whitepaper

SocialPilot

APRIL 10, 2025

How we analyze and select these tools: Our process of curating a list of relevant tools involves thorough research and evaluation. Stars) Podium is trying to be a few things: A review facilitating platform, a Credit card processor, and a VOIP provider. SocialPilot Reviews Yext Podium Birdeye Trustpilot Pricing $25.5

Management