Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Analytics 103

Analytics Email Marketing User-Generated Marketing 103

Jeff Bullas

JANUARY 22, 2023

Twitter is one of the most popular social media platforms, and it’s been that way for years. Getting more followers can be quite the challenge, so many people turn to buying Twitter followers. With so much competition on Twitter these days, it doesn’t hurt to give yourself a boost by buying a few followers. Let’s dive in!

Health 283

Health Entertainment Promotion Branding 283

Jeff Bullas

FEBRUARY 13, 2023

For example, the team at Buffer do a great job of empowering their employees to be the face of their brand on Twitter by adding a personalized sign off to all their responses: Establishing Yourself as an Authority: Social media is an excellent platform to share helpful content that proves your expertise. Back to contents.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Jeff Bullas

FEBRUARY 21, 2023

Some of the most popular social media platforms are: Facebook Twitter Instagram Pinterest LinkedIn Snapchat YouTube Make sure your blog is integrated with social media platforms like Facebook, Twitter, and Instagram. You can use Google Analytics to get an idea of who’s reading your blog.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Hubspot Marketing

DECEMBER 2, 2022

For example, say my article is on using images to generate leaders on Twitter, I'd probably want readers to know: What sets a good image apart from a bad one on Twitter. How to actually upload an image to Twitter. How they can generate a lead on Twitter. Crafting a Twitter Image Lead Gen Strategy.

Analytics 145

Analytics Place Management Marketing 145

Martech

FEBRUARY 14, 2023

Zeeshan Usmani Zeeshan is director, data science and marketing analytics for WALEE and also serves as senior advisor artificial intelligence for CodeNinja Inc. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k He’s a frequent speaker on AI, data science, Big Data, and predictive analytics.

Transform 109

Transform Entertainment PR Marketing 109

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Analytics 125

Analytics User-Generated Energy Product 125

Search Engine Land

SEPTEMBER 18, 2023

Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. Those encountering problems have been advised to contact Support or the Google Ads Product Liaison officer on X (formerly known as Twitter). Select your Universal Analytics property.

Analytics 132

Analytics Advertising Advertisers Search Marketers 132

Martech

SEPTEMBER 18, 2023

Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. Those encountering problems have been advised to contact Support or the Google Ads Product Liaison officer on X (formerly known as Twitter). What is happening?

Analytics 122

Analytics Advertising Advertisers Product 122

Hubspot Marketing

MARCH 4, 2024

Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. I sat down with HubSpot’s Manager of Brand Social Strategy and Analytics to find out. Bluesky is one of dozens of social media apps that have popped up in the hopes of X (formerly Twitter) dying off.

Analytics 81

Analytics Management Promotion Branding 81

Buffer Marketing

NOVEMBER 16, 2023

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them. Just subscribed to Twitter?

Price 116

Price Analytics Finance Social Media Marketing 116

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. That’s why it’s important that you get a handle on Twitter mentions.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Heartbroken marketers across the world have been flooding Twitter to pay their respects, with some even holding their own funerals. Rest in peace, Universal Analytics. Universal Analytics: 2012-2023.

Analytics 103

Analytics User-Generated Digital Marketing Advertising 103

SocialPilot

APRIL 15, 2024

These analytics do not just represent numbers; they are high-powered guides that help you strengthen your social media plan of action. The results of the analytics could be surprising as well as interesting. Here again, social media analytics could be vital. Here’s how you can do it.

Customer 95

Customer Social Media Marketing Analytics User-Generated 95

Search Engine Roundtable

JANUARY 10, 2023

Carrie Hill posted a poll on Twitter asking SEOs, her followers, what the status of their GA4, Google Analytics 4 installs are. It seems like most SEOs, well, the 300 or so who responded, said they are just collecting data and not doing more with it.

Analytics 132

Analytics SEO 132

Martech

JANUARY 4, 2024

followers) X/Twitter: MarshaCollier (229.7K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. LinkedIn: Marsha Collier (12.8K

eCommerce 110

eCommerce Transform Retail Shoppers 110

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Martech

OCTOBER 23, 2023

followers) X/Twitter: @tcrawford (20.6K followers) X/Twitter: @MaribelLopez (15.4K followers) X/Twitter: @danielnewmanUV (50.6K followers) X/Twitter: @TedSchadler (7.9K He hosts the CIO In The Know podcast. LinkedIn: Tim Crawford (5.9K LinkedIn: Shelly DeMotte Kramer (14.7K Shiva Corporation and Forrester Research.

Transform 117

Transform Pharmaceutical B2C Event Marketing 117

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K followers) X/Twitter: @bsbnyc (1.5K This follows a substantial career bringing products and services from the analytics and data management vendor SAS to the financial services space. In your inbox.

Transform 93

Transform Thought Leadership Health Analytics 93

Martech

OCTOBER 19, 2023

marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. FOOM Club Ranking launched an innovative aggregator designed for real-time tracking and measurement of Twitter/X’s bot influence.

User-Generated 111

User-Generated B2C Analytics Advertising 111

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” “This will not happen overnight, so some Universal Analytics properties may continue to process data. Why we care.

Analytics 102

Analytics User-Generated Digital Marketing Advertising 102

Search Engine Land

JULY 12, 2023

Twitter is reportedly blocking links to its new rival, Meta’s Threads. Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. What has Twitter said? Twitter is evidently taking people’s concerns extremely seriously.

Analytics 98

Analytics Promotion Search Marketers Branding 98

SocialPilot

APRIL 26, 2024

For this understanding, social media scheduling tools like SocialPilot offer analytics and let you know more about your audience with the heat map based on their most active and engaging hours. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

User-Generated 92

User-Generated B2C Promotion Analytics 92

Hootsuite

MARCH 2, 2023

View this post on Instagram A post shared by Heyday by Hootsuite (@heydayai) How to automate DMs on Twitter The best way to automate DMs on Twitter follows the same method as Instagram: Use a chatbot. Twitter is all about communication. Use your analytics Keep an eye on your analytics, and use them to inform your DM strategy.

Analytics 131

Analytics Shoppers Communications Shipping 131

Search Engine Land

MARCH 17, 2023

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Google Will Let Web Users Avoid Analytics Tracking 2010: The company said it would soon let web users opt-out of being tracked by its popular Google Analytics software.

Search Marketers 121

Search Marketers SEO Marketing Marketers 121

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

Branding 112

Branding Price Analytics Place 112

illumin

JANUARY 4, 2024

Ahead of 2023’s shopping madness, Adobe Analytics predicted that mobile shopping would overtake desktop purchases. Adobe Analytics was right; the company predicted mobile spending would make up 51.2% Adobe Analytics expects this to continue, proving the importance of robust mobile capabilities for retailers. increase from 2022.

Shoppers 101

Shoppers Retail Price Health 101

Search Engine Land

AUGUST 24, 2023

Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. The decline of X/Twitter referral traffic didn’t start this year. Twitter/X was our third largest referral source from social, not far behind LinkedIn and Facebook. Why we care. Social overall accounted for 5.8%

Analytics 89

Analytics Search Marketers Branding Marketing 89

Search Engine Land

MAY 31, 2023

Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Here is a screenshot of that report, as Google provided on Twitter. Your growing content report. What Google said. Why we care.

Analytics 95

Analytics Customer SEO 95

Lynton Web

FEBRUARY 21, 2024

Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. If you saw a massive infographic on X (formerly Twitter), you might get annoyed — the same thing goes if a post doesn’t match the company’s vibe or looks out of place on a channel. Just put yourself in their shoes.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

SocialPilot

FEBRUARY 5, 2024

Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 96

Influencer Marketing Marketing Marketers Entertainment 96

Hubspot Marketing

AUGUST 21, 2023

As you scale, make sure you track post analytics to see how your content is performing. One of the most important parts of a social media calendar is actually the part you don't see — analytics and tracking. Tracking analytics can be as simple or detailed as your team prefers. Step 4: Set up UTM tracking.

Analytics 98

Analytics Marketing Marketers Social Media Marketing 98

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Transform 105

Transform Analytics User-Generated Management 105

Martech

JULY 2, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Heartbroken marketers across the world have been flooding Twitter to pay their respects, with some even holding their own funerals. Rest in peace, Universal Analytics. Universal Analytics: 2012-2023.

Analytics 78

Analytics Digital Marketing Marketing Marketers 78

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ). Methodology I ran this experiment on my personal Twitter account. Will it impact engagement?

User-Generated 78

User-Generated Analytics Entertainment Social Media Marketing 78

Hootsuite

AUGUST 9, 2023

Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI? Well, I’ve been on X (formerly Twitter) for more than ten years, so by this point, I should know my own audience best. rate Reach Eng.

User-Generated 84

User-Generated Analytics Social Media Marketing Branding 84

Search Engine Land

FEBRUARY 2, 2023

If you get Google’s Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) will stop processing data on July 1. Subject: We’ll soon configure Google Analytics 4 for you Hello. Subject: We’ll soon configure Google Analytics 4 for you Hello.

Analytics 97

Analytics Advertising Advertisers Management 97