Search Engine Land

APRIL 21, 2023

Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. In addition, Google now lists a JSON formatted file containing the list of IP addresses each of these different crawler types use. Types of Google crawlers.

Product 115

Product SEO 115

Martech

JANUARY 8, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1.

Direct Mail 68

Direct Mail Customer CMO CRM 68

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). And despite easier-to-use tools, training was still an adoption barrier to (proper) data input. I’ll use a common framework — garbage in, garbage out (GIGO) — to illustrate. Google Workspace Labs and Microsoft Co-pilot).

Transform 108

Transform User-Generated Marketing Automation Platform CRM 108

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. 3 of the best use cases for the B2B metaverse. Post-purchase, they need to know how to use the product. “How?” ” you might ask. Follow the money.

Marketing 106

Marketing Marketers Communications Education 106

Search Engine Land

AUGUST 30, 2023

Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. As someone who has been using Python for years to help with data analysis and automation, this essentially rules a lot of my code defunct – but in a good way. SUBSCRIBE See terms.

SEO 91

SEO User-Generated Search Marketers Customer 91

Martech

DECEMBER 16, 2021

Use cases are the bacon of technology management: they make everything better, from strategic planning to product deployment. To make things easier, the CDP Institute offers a free online use case builder that leads users through the use case development process. Many use cases have simple requirements.

Key Performance Indicator 106

Key Performance Indicator Analytics Customer Product 106

Sprout Social

MAY 5, 2022

Customers across industries use them to unlock key performance insights and move their strategies forward. Tags are used to categorize content, but not all tags work the same way. For example, you could use a Label to categorize and report on messages containing customer feedback. How the Sprout Social team uses Tagging.

Promotion 89

Promotion Product Customer Management 89

Lynton Web

NOVEMBER 9, 2022

You can create them in seconds by accessing a library of pre-built templates, or by making your own and saving them for future use. Template Use Cases. Having access to easy-to-use templates is great — but deciding what messaging to use can be tricky. They are frequently used in conjunction with templates.

Communications 97

Communications Price Customer Product 97

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. “So, we always recommend starting to look at use cases in the realm of how would that impact the end consumer.”

Transform 111

Transform Analytics Customer Email Marketing 111

Chief Martec

FEBRUARY 28, 2022

But the difference between leaders and laggards that I found most noteworthy was the chart above — the huge spread in the number of prioritized martech use cases that are widely adopted globally between leaders and laggards. The majority of laggards have fewer than five martech use cases widely adopted.

Education 130

Education Management Product Customer 130

Use Insider

NOVEMBER 9, 2023

Then, our platform’s 12+ native channels, personalization capabilities, and automation features enable you to use that data for your marketing efforts without passing it on to downstream platforms. This means that some of the use cases we explore below are better suited for a certain type of CDP. Data and Analytics CDPs.

Customer 52

Customer Customer Journey Analytics Customer Acquisition 52

Search Engine Journal

MAY 17, 2022

Check out the different ways chatbots are being used today, where they're going next, and what possibilities exist for your own brand's chat strategy. The post The Future Of Chatbots: Use Cases & Opportunities You Need To Know appeared first on Search Engine Journal.

Branding 123

Branding Digital Trends 123

Use Insider

JANUARY 2, 2023

It’s not just social media sites like Facebook that personalize content, many brands nowadays use website personalization to cater to user-specific needs. Consumers are more likely to purchase from brands that know their name and purchase history, and use their information to deliver personally relevant communications.

Customer loyalty 52

Customer loyalty Transform Manufacturing Product 52

Search Engine Journal

FEBRUARY 13, 2023

The post Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence appeared first on Search Engine Journal. Uncover the 7 innovative ways to help your website succeed in search while giving visitors a top-notch user experience.

SEO 97

SEO 97

Search Engine Journal

MAY 3, 2022

The digital marketer's guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns. The post How To Unlock Better Google Data Studio Segments Using “CASE” appeared first on Search Engine Journal.

Digital Marketing 88

Digital Marketing Marketing Marketers Analytics 88

Adobe Experience Cloud Blog

APRIL 24, 2018

It is important to not just look for artificial intelligence you might add to your arsenal, but to examine what AI you might already be using and simply need to leverage better. Facebook’s Lookalike Audience is a brilliant product that uses your first-party data to help you “find more people who look like your current customers.”

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Search Engine Journal

FEBRUARY 7, 2022

The choice to use the _blank link attribute carries with it a number of security and user experience considerations. Learn when not to use it. The post Don’t Use The Target=”_Blank” Link Attribute In These Cases appeared first on Search Engine Journal.

SEO 87

SEO 87

Lynton Web

JANUARY 24, 2023

One of the most common questions that HubSpot users have is whether to use filter views or lists to achieve certain tasks. Throughout this blog, we’ll get into the most common and effective use cases for each of these tools. What are HubSpot Lists? Lists are a collection of contacts or companies that meet some set criteria.

Communications 52

Communications Marketing Marketers 52

Welcome Software

JUNE 2, 2023

With 64% of enterprises currently using a headless approach and 90% planning to evaluate, the rising popularity of headless architecture is undeniable. The National Rugby League , for example, uses Optimizely to manage content for 19 websites, a mobile app, digital displays, and four other digital properties.

eCommerce 40

eCommerce Food Management Place 40

Use Insider

JULY 12, 2023

In this blog, we will explore a variety of remarketing use cases across different industries, showcasing how creating tailored experiences for your audience is the key to boosting conversions. We decided to use Insider’s WhatsApp templates and Architect tool. Let’s get into it.

Finance 52

Finance eCommerce Retail User-Generated 52

Search Engine Journal

JANUARY 19, 2022

Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. The post Regex For SEO: A Guide To Regular Expressions (With Use Cases) appeared first on Search Engine Journal. See what regular expressions can do for SEO.

SEO 93

SEO 93

Martech

MAY 10, 2022

To continue to grow the company’s marketing efforts, they needed a larger number of people to have the ability to access and use customer data to keep campaigns streamlined and personalized. “We Ahead of implementation, Bastedo and his team came up with over 300 use cases where the CDP could be used across the organization.

B2C 88

B2C New Technology Customer Digital Marketing 88

Use Insider

JANUARY 25, 2022

Modern buyers research, consolidate information, and shortlist potential purchases using various online and offline mediums before making a buying decision. Brands using three or more channels enjoy 287% higher purchase rate than single-channel campaigns. Cross-channel marketing use cases and examples.

Shoppers 52

Shoppers Communications User-Generated Marketing 52

Welcome Software

JULY 8, 2023

From A/B testing to personalization, we'll dive into some of the best experimentation use cases and examples. Increase add-to-cart rate Overall hypothesis: Use lifestyle images versus your standard studio images for products. It will increase the leads generated and make the use case more relevant for every visitor.

Shipping 40

Shipping User-Generated Price eCommerce 40

Welcome Software

JULY 8, 2023

From A/B testing to personalization, we'll dive into some of the best experimentation use cases and examples. Increase add-to-cart rate Overall hypothesis: Use lifestyle images versus your standard studio images for products. It will increase the leads generated and make the use case more relevant for every visitor.

Shipping 40

Shipping User-Generated Price eCommerce 40

Welcome Software

JULY 8, 2023

From A/B testing to personalization, we'll dive into some of the best experimentation use cases and examples. Increase add-to-cart rate Overall hypothesis: Use lifestyle images versus your standard studio images for products. It will increase the leads generated and make the use case more relevant for every visitor.

Shipping 40

Shipping User-Generated Price eCommerce 40

Six & Flow

JULY 22, 2023

Customer Journey Analytics, a powerful tool offered by HubSpot , empowering product managers and marketers to delve deep into their brand's touch points and unlock valuable insights to improve conversions.

Customer Journey 52

Customer Journey Analytics Customer Management 52

Hubspot Marketing

MARCH 21, 2022

We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. Before diving in, it's important to ensure that your efforts go into spaces and platforms that your audience already uses. Use the principle of "entertainment-first". Use a story arc.

Gen Z 100

Gen Z Entertainment Non-Profit Education 100

Six & Flow

JULY 7, 2022

Stripe is a payment processing company that allows businesses to accept debit and credit card payments online. When connected with HubSpot, you can manage customer interactions in order to deliver superior customer service, while also aligning your sales and marketing teams.

Management 52

Management Customer Marketing Marketers 52

Diggity Marketing

MAY 21, 2020

It would be interesting to see if the recent core update has changed how effective expired domains are, if 301’ing them still works etc. A new test would be very interesting.

SEO 130

SEO 130

Welcome Software

OCTOBER 27, 2022

Figure 1: Create target group for automated opens Tip: In order to limit your target group to the users with Apple Mail Privacy Protection in case of a possible expansion of the systems, select a specific automated system, instead of "All", in the last filter option. This metric is also popular for follow-up and reminder emails.

User-Generated 40

User-Generated Analytics CRM Succession Management 40

Welcome Software

OCTOBER 27, 2022

In this blog post, we'll give you five practical examples how to use the new target group filter: Identify recipients with automated opens. Missing opens are used as an important indicator for future email campaigns, especially when reactivating the campaigns or trying to keep the recipient lists clean. Target out dynamic content.

User-Generated 40

User-Generated Analytics CRM Succession Management 40

Diggity Marketing

APRIL 18, 2020

This is really amazing analysis done here. I need to read this again to have more knowledge. Thanks for this information.

130

130

Diggity Marketing

JULY 22, 2020

Hey Matt, I think I just landed where I am supposed to be! Your work is packed with some tricks that I had been giving a cold shoulder. Keep it up.

100

100

Diggity Marketing

JUNE 22, 2020

In reply to Peter Edward. Exact and Partial match domains can rank easier than others, yet they have shortcomings… Particularly, when it comes to penalization potential and ease of getting outreach links and flipping. Branded domains are the opposite. They rank slower, but can get outreach links easier and flip easier.

Branding 100

Branding 100

Diggity Marketing

JUNE 16, 2020

In reply to Sam Korede. Great article there Matt. A Big misconception in the industry is that people think Google works at the domain level. In reality, they’re working at a page-by-page level. My question is what is then the advantage of special domain in this regard?

100

100

Diggity Marketing

JUNE 28, 2020

The case study that you expose above is very beneficial, especially for myself. In reply to Peter Edward. Thank you very much.

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