Search Engine Land

MARCH 4, 2024

By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates or other key metrics. This article examines the nuanced relationship between A/B testing and SEO.

SEO 115

SEO Analytics Management Product 115

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts. Download the template 2.

Social Media Marketing 80

Social Media Marketing Key Performance Indicator Influencer Marketing Management 80

Search Engine Land

OCTOBER 10, 2023

Advice on Demand Gen campaign and budget management. Both campaigns use algorithmic targeting, whereas their previous iterations allowed you to select your targeting settings more freely. Using Performance Max without a data feed, and only creative assets with audience signals, is somewhat similar to what Demand Gen tries to do.

Advertising 118

Advertising Advertisers CRM eCommerce 118

Search Engine Land

SEPTEMBER 20, 2023

Probably because it’s not a great fit for everyone – and it has a reputation as a platform solely for big brands with big budgets. You feed it data about your campaign, audience, and goals, and the programmatic advertising platform uses automated technology to manage and optimize your ad spend. But that’s not necessarily true.

Advertising 126

Advertising Advertisers Real Estate Transform 126

Search Engine Land

DECEMBER 13, 2023

Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. Understand their performance budget. You can use BuiltWith to analyze a website’s tech stack. Defining a budget helps get the web performance conversation started.

Marketing Automation Platform 100

Marketing Automation Platform Energy SEO Analytics 100

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Martech

FEBRUARY 29, 2024

Reduction of budget with no reduction in expected results. I like that this rephrasing acknowledges gains can be made regardless of budget or headcount. Understanding who uses which technology and the team’s skills in those tools is crucial. “Do more with less” is a popular theme in marketing today. Why is this?

CMO 103

CMO Price Marketing Plan Management 103

Sprout Social

DECEMBER 6, 2023

If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. Throughout the video, she seamlessly navigates her to-do list as a young CEO, effortlessly checking off every item on her list using the Monday.com app.

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Enabling personalized content.

Transform 101

Transform Customer loyalty CRM Analytics 101

Search Engine Land

SEPTEMBER 5, 2023

Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once. A CMO may report overall budget projections to a CFO or board of directors. A client point of contact may simply be assessing viability and options of a mandate handed down from management.

CMO 132

CMO Communications Branding Analytics 132

SocialPilot

FEBRUARY 6, 2024

Let me take you through the strategies that helped us create and manage influencer campaigns for SocialPilot at every stage of the way. We used his popularity among our target audience to promote our latest AI assistant feature. Remember, a well-planned budget is key to a successful influencer marketing campaign.

Influencer Marketing 83

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 83

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. We followed a science-based methodology to set up, run and analyze our testing program to give us the most useful and reliable results: 1.

Email Marketing 100

Email Marketing Management Customer Communications 100

Martech

DECEMBER 18, 2023

The introduction and safe use of AI is the ultimate goal. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. It focuses on using AI to assist humans and augment human capabilities rather than replace them.

Transform 111

Transform Marketing Marketers Traditional Marketing 111

Sprout Social

OCTOBER 31, 2023

Plus, explore different types of prompts and use cases. This is especially useful, given content creation remains one of the most time-consuming tasks for marketers, per The Sprout Social Index™. Creative prompts These are used to develop engaging and creative content based on audience preferences.

User-Generated 100

User-Generated Copywriting Influencer Marketing Energy 100

Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. I believe Google is using Performance Max for two main goals. Love it for the budget optimization or hate it for the lack of performance control.

Retail 101

Retail Advertising Advertisers Product 101

Rock Content

FEBRUARY 16, 2024

With the increase in accessible technology that has become easier and easier to use, maybe it is time to do it yourself and avoid agency constraints. Breaking free from an agency’s constraints can open you up to being more creative, streamlining your budget, and bringing you closer to understanding how marketing works best for you.

Marketing Strategy 91

Marketing Strategy Whitepaper eBook Marketing 91

Hubspot Marketing

MARCH 1, 2023

What problems and obstacles do you face as a project manager? To state the obvious, project management can be tricky. So, if you’re in a project management position, starting with the basics is your best bet. The Project Management Lifecycle Regardless of size or scope, all projects follow a similar process.

Management 120

Management Key Performance Indicator CRM Communications 120

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. Systems like ChatGPT use publicly available data, enhanced with user-provided data. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer.

User-Generated 141

User-Generated CMO Marketing Marketers 141

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Digital Marketer

NOVEMBER 20, 2023

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all use the most amazing copywriter as a template to write our own copy. Relatability : Real user experiences make it easier for potential customers to envision product use.

User-Generated 94

User-Generated Marketing Marketers Copywriting 94

Martech

OCTOBER 30, 2023

Understanding personalization At its core, personalization uses customer data and insights to deliver individualized interactions aligned with their preferences and interests. To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. Scalability.

Key Performance Indicator 118

Key Performance Indicator Logistics Analytics Advertising 118

Customers.ai

DECEMBER 27, 2023

The Importance of Lead Enrichment in Modern Marketing and Sales Lead enrichment used to be a nice-to-have but in today’s modern world, it’s a must. In some cases, companies can rely on their team of skilled IT professionals to get things working properly. Budget Allocation Isn’t budget always the challenge?

Transform 113

Transform CRM User-Generated Management 113

Search Engine Land

OCTOBER 25, 2023

These automation tools are the only way you can use your customer data to provide outstanding customer experiences at the scale you need. This latter figure rises to 34% for smaller businesses – a likely reflection of budget constraints driving attempts to embed technology without outside support.

Branding 97

Branding Place Customer Management 97

Chief Martec

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. 2) Any apps that are personally used by employees without being expensed. Tech stacks are large. And large enterprises have 650.

Price 95

Price Fashion Management Product 95

Search Engine Land

SEPTEMBER 1, 2023

Use the following steps to help you turn your SEO team into a secret weapon that grows the business. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

SEO 129

SEO eCommerce Management CRM 129

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Campaign management software helps keep stakeholders organized. Campaign management software helps keep stakeholders organized. Modern marketing campaigns often have many moving parts.

Management 99

Management User-Generated Analytics Personalized Marketing 99

Hubspot Marketing

FEBRUARY 2, 2023

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes.

Management 121

Management Communications Finance Product 121

Rock Content

AUGUST 4, 2023

However, funding these projects can be tricky if you need to learn how to budget them properly. A budgeting tool can help with the calculations, but it’s still imperative to understand all the different facets of budget management. What is Project Budget Management? And guess what?

Management 52

Management Whitepaper Digital Marketing Advertising 52

Martech

MARCH 28, 2024

Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. Let’s examine specific use cases for AI in marketing. It’s coming from every direction.

Copywriting 123

Copywriting User-Generated CRM Marketing 123

Search Engine Land

OCTOBER 18, 2023

Did the client or manager say, “Hurry up! Expectations aren’t aligned with budgets. For example, expectations for your national campaign are sky-high, but the budget is so low you only get a handful of clicks a day. Because if you discover you don’t have enough budget, you might not be able to target top markets.

B2C 110

B2C Advertising Advertisers Product 110

Search Engine Land

JANUARY 25, 2024

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. There’s no minimum spend, so your ad expenses depend on the allocated daily budget.

Advertising 110

Advertising Advertisers User-Generated Finance 110

Buffer Marketing

MARCH 20, 2024

Question: I'd like for you to tell me what the value of using a social media tool like Buffer is compared to Meta Business Suite specifically. So, even though you asked about Meta Business Suite, we wanted to examine why you might pick a tool like Buffer over just using the features in the apps themselves. Great question!

Management 87

Management Analytics Place Product 87

SocialPilot

JANUARY 21, 2024

In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. For the same reason I collaborated with Luke Shalom, who is nothing short of a triple-threat influencer for us. Not only does he boast an impressive following of over 49K+, but he also puts our tools to excellent use for his agency’s clients.

Influencer Marketing 95

Influencer Marketing Transform Promotion User-Generated 95

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Audience signals Use these to tell Performance Max what kind of users you want to show your ads to – but remember, it won’t be those exact people. Let me give you an example. Maximize Conversion Value with an optional ROAS target.

eCommerce 138

eCommerce Retail User-Generated Advertising 138

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Health 103

Health Management Branding Customer 103

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. While we all wish it wasn’t, budget may be the top consideration in choosing which DAM vendor you’ll move forward with. There’s a wealth of DAM vendors on the market today for every budget.

Management 96

Management Price Product Customer 96

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to offer an accurate and well-informed response. On the other hand, businesses use blogs to drive targeted traffic to their website and win potential leads.

Thought Leadership 114

Thought Leadership Real Estate SEO Content Marketing 114