Search Engine Land

JANUARY 17, 2024

Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. Marketers need to provide direction, review output and make edits.

Transform 113

Transform Retail Marketing Marketers 113

Martech

JANUARY 5, 2024

As standardization spreads, advertisers will be able to compare performance between different RMNs and compare the effectiveness of RMN campaigns with other marketing channels. More RMN use cases to choose from Advertisers will continue to experiment with RMN use cases. Get MarTech! In your inbox.

Retail 117

Retail Transform Shoppers Advertising 117

Search Engine Land

MARCH 28, 2024

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. Using templates and feed automation to streamline ad creation and management processes. What is Search Ads 360 (SA360)? See terms.

Retail 93

Retail Shipping CRM Analytics 93

Search Engine Land

APRIL 9, 2024

We’ll use the hot tub industry as an example. Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving. Use videos to introduce your brand and highlight key features of your products.

Marketing Strategy 115

Marketing Strategy Marketing Marketers Shipping 115

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Search Engine Land

OCTOBER 5, 2023

Previously, advertisers had to manage campaigns closely. Now, there’s a bigger focus on using data and automation. This has led to the introduction of the Hagakure method, a new approach that simplifies Google Ads management, encourages using broad match options and takes advantage of Google’s automation tools.

Management 121

Management Transform Advertising Advertisers 121

Martech

NOVEMBER 22, 2023

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. In many cases, there are multiple projects going on that use the DAM.

Management 112

Management Communications Analytics Place 112

Martech

DECEMBER 18, 2023

The introduction and safe use of AI is the ultimate goal. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. It focuses on using AI to assist humans and augment human capabilities rather than replace them.

Transform 115

Transform Marketing Marketers Traditional Marketing 115

Hubspot Marketing

DECEMBER 14, 2023

Outside of blogging, AI plays a sizable role in marketing, from product management to SEO. Our State of AI Report finds that marketers save more than three hours per piece of content using AI automation. For example, Nica uses AI to transform meeting notes into actionable tasks or next steps. Identify potential use cases for AI.

Transform 107

Transform User-Generated Marketing Marketers 107

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable.

Analytics 112

Analytics Customer Journey User-Generated Customer loyalty 112

Use Insider

FEBRUARY 16, 2024

Our traffic grew exponentially during lockdown, but we were ill-equipped to engage and retain these visitors,” explains Adidas’ Senior Ecommerce Manager. “We We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions.” For Adidas, the issue was scalability.“Our

Retail 105

Retail eCommerce User-Generated Product 105

Search Engine Land

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. In contrast to third-party data, customers consent to you using their first-party data, which your company directly manages.

Law 84

Law Customer loyalty Advertising Advertisers 84

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g.,

Management 106

Management User-Generated Analytics Personalized Marketing 106

Search Engine Land

FEBRUARY 27, 2024

What percentage of the company’s revenue does paid media management represent? You’re hiring an agency to manage on your behalf, but that doesn’t mean that you shouldn’t own the work. Make sure you have some flexibility in case the partnership or results aren’t working out. What about video or other campaign types?

Digital Marketing 108

Digital Marketing Retail Marketing Marketers 108

Martech

DECEMBER 28, 2023

Use transactional, trigger and journey emails for higher engagement and conversions. 6 marketing automation use cases where AI can help with data quality by Milt Hwang. Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Get MarTech!

Outbound Marketing 117

Outbound Marketing Transform Customer Journey Marketing 117

Martech

MARCH 28, 2024

Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Jasper will help with researching and creating copy for campaigns and social media posts.

Copywriting 128

Copywriting User-Generated CRM Marketing 128

Vertical Response

FEBRUARY 11, 2024

Mastering Campaign Chaos: How Organizing Emails and Social Posts Skyrockets Your Marketing Efficiency Digital marketing moves at a breakneck speed, and amidst the flurry of emails and social media posts, it’s easy to get lost in disarray. Strategic Benefits of Organizing Campaigns Strategic organization transcends mundane neatness.

Transform 94

Transform Marketing Marketers Digital Marketing 94

Hubspot Marketing

SEPTEMBER 22, 2023

SMS, an acronym for "Short Message Service," is a communication channel used to send and receive text messages on mobile devices. It leverages the widespread use of mobile phones and the convenience of SMS to deliver promotional offers, updates, reminders, and other engaging content directly into the palm of the recipients' hands.

User-Generated 103

User-Generated Key Performance Indicator Communications Marketing 103

Martech

APRIL 16, 2024

Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers. Open the report What you’ll learn What is real-time marketing and how does it use real-time data? Open the report What you’ll learn What is real-time marketing and how does it use real-time data? That’s milliseconds.

Customer Journey 114

Customer Journey Marketing Marketers Customer 114

Martech

JANUARY 8, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1.

Direct Mail 68

Direct Mail Customer CMO CRM 68

Search Engine Land

FEBRUARY 1, 2024

The language capabilities of generative AI , specifically GPT-4 , have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. For example, GPT-4 can’t connect to Google Ads, so it can’t accurately describe how campaigns perform.

User-Generated 126

User-Generated Price eCommerce Advertising 126

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. Real-time campaign optimization.

Finance 119

Finance Health CRM New Technology 119

Hubspot Marketing

DECEMBER 29, 2023

To do this, you’ll fetch data from and use pre-programmed rules. How to Do Programmatic SEO Every pSEO case is somewhat unique regarding a toolkit and approach. To discuss the complete process, I’ll share insights from Juan Bello , founder of PorterMetrics , and Filippo Irdi , a growth marketing manager at Unmuted.

SEO 115

SEO User-Generated CRM Manufacturing 115

Use Insider

APRIL 23, 2024

What is cross-channel management and why is it important? Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. This is especially crucial today, as customers are: Using more channels than ever to interact with brands.

Management 52

Management User-Generated Customer Journey Analytics 52

Martech

JANUARY 16, 2024

“I actually reached out to two agencies that spend $100,000 a month with Google for help, and used their resources and contacts. “I posted a job on Upwork that pays a reward of $500 for anyone that can get us access and set up Instant Reserve TV ads for our account. However, the manager hadn’t heard about it either.

Customer 117

Customer Advertising Advertisers Marketing 117

Search Engine Land

AUGUST 31, 2023

If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Saved views Previously launched as Workspaces, Views allow you to save a set of filters that will carry over as you navigate between campaigns, ad groups, keywords, and other sections of the UI.

Management 139

Management Place Customer Branding 139

Search Engine Land

OCTOBER 11, 2023

So, if you’re managing the Google Ads on behalf of a client or are working in-house, you’ll want to make sure your Google Ads aren’t greenwashing, too. based organization upheld in the UK In the UK there was a recent case of greenwashing found involving 4AIR , an aviation sustainability organization based in Cleveland, Ohio.

Branding 119

Branding Law PR Fashion 119

Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Retail 108

Retail Advertising Advertisers Product 108

Search Engine Land

MARCH 4, 2024

newspaper chain and publisher of USA Today, has the option to pursue a separate case to establish that Google fraudulently concealed the anticompetitive effects of certain technology. And when publishers choose to use Google tools, they keep the vast majority of revenue. District Judge Kevin Castel. ” Next steps for Gannett.

Advertising 103

Advertising Advertisers Law Price 103

Search Engine Land

AUGUST 9, 2023

Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. Third-party PPC management tools These are typically comprehensive platforms that provide end-to-end campaign management and features such as: Bulk editing.

Transform 98

Transform Advertising Advertisers User-Generated 98

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. lukettrotman.

Gen Z 114

Gen Z Transform Retail Entertainment 114

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Search Engine Land

OCTOBER 16, 2023

This article covers the common causes of unassigned traffic in GA4 and tips to ensure your campaigns are accurately tracked and optimized. Often, this arises when we use UTMs that reference traffic sources or mediums that GA4 doesn’t recognize. In such cases, Google labels this as Unassigned. What is unassigned traffic?

Analytics 143

Analytics User-Generated Digital Marketing Management 143

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St. And please skip the jargon.

Transform 115

Transform Branding Management Education 115

Backlinko

MARCH 29, 2024

Start of URL parameters) URL parameters In this URL, there are two parameters: layout=discover: Specifies the page layout to use, which is the discover layout recommended_by=staff_picks: Indicates how the user discovered the page, with “staff_picks” being the recommendation source But the big question is: Why should this matter to you?

SEO 88

SEO User-Generated Marketing Marketers 88

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. Systems like ChatGPT use publicly available data, enhanced with user-provided data. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Search Engine Land

AUGUST 31, 2023

We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Here are a few ways I use it daily.

Copywriting 137

Copywriting Management Product Advertising 137