Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. All those promo codes and custom URLs for sponsors are used to track the podcast’s affiliate sales. A creator seeks out affiliate programs that align with their content niche.

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130

CXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Both are critical.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Set Up

AUGUST 3, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Ross likes to stay on top of these trends because they’re quickly becoming ingrained in society and work culture, and wants to utilize these tools to help him and his team perform better.

CMO 98

CMO Gen Z Entertainment Thought Leadership 98

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it. And this trend is likely to continue.

Health 123

Health Manufacturing Thought Leadership Product 123

Search Engine Land

SEPTEMBER 11, 2023

They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. Below are some snapshots of the websites’ performance. They reflect the entire website’s organic traffic performance, not just the specific sections related to affiliate marketing.

Affiliate Marketing 141

Affiliate Marketing Marketing Marketers SEO 141

Hubspot Marketing

APRIL 12, 2021

A lot of companies have employee referral programs. This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Once your ad launches, you can only monitor its performance and make adjustments.

Performance Marketing 113

Performance Marketing Affiliate Marketing Price Retail 113

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. Ultimately, you have to use these discussions to align your work with company-wide goals.

Health 100

Health Email Marketing Analytics Place 100

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Search Engine Land

JANUARY 10, 2024

Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. This might be something that you use just for yourself, but it can also be helpful to include in your strategy documentation if you need to share this with a manager, the board or your client.

SEO 139

SEO PR Customer Journey Health 139

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Direct business impact.

Non-Profit 112

Non-Profit Direct Mail Key Performance Indicator Email Marketing 112

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. million of the world’s population is using social media, and researchers say that number might reach 4.41 Influencer Collaboration. million by 2025.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Some don’t even require a formal program and might already be in action in your company.

Thought Leadership 124

Thought Leadership User-Generated Promotion Place 124

Scoop.it!

OCTOBER 5, 2023

Using it, you can contact prospects actively looking for a solution similar to yours. Strategies for Implementing Account-Based Marketing in SaaS Here are a few strategies that you can use to drive growth of your SaaS. You can use data and analytics to spot your target accounts and personalize your marketing messages.

Customer 104

Customer Analytics Marketing Marketers 104

Hubspot Marketing

JANUARY 30, 2024

I also subscribe to their newsletters, attend their special events, enter their giveaways, and sign up for their rewards programs. Which channels do these restaurants perform best on? Using nostalgia in marketing has been a popular strategy in recent years as many businesses' target audiences are growing up.

Food 97

Food Marketing Marketers Millennials 97

Martech

AUGUST 29, 2023

And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales. Media reports have always offered minimal insights into the role of creative performance.

Analytics 98

Analytics Transform Digital Marketing Advertising 98

Search Engine Land

JUNE 15, 2023

In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. These learners are savvier than previous generations, relying on various sources of information and influencing others through their outcomes.

Education 103

Education SEO Advertising Advertisers 103

Search Engine Land

AUGUST 1, 2023

Use the 7 Cs of communication and consistent reporting and information flow to your advantage, namely: Clear Concise Concrete Correct Coherent Complete Courteous Remember that the C-suite or VP-level stakeholders responsible for business-wide OKRs and KPIs are likely time-poor. Provide case studies and statistics to demonstrate the impact.

SEO 91

SEO Key Performance Indicator Transform Education 91

Search Engine Land

FEBRUARY 15, 2024

Agencies know how to select and use the tools needed for your specific project, reducing in-house costs and offering you time savings. You can use the experts as a sounding board Agencies serve as a sounding board for businesses to help ensure their strategy is solid. You’ll find out what may have caused the issue and how to fix it.

SEO 117

SEO Thought Leadership Education Management 117

Martech

MAY 6, 2022

Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it. Six ways email reporting builds your email program. But that’s only the beginning. Numbers need context to give them meaning.

Email Marketing 104

Email Marketing Analytics New Technology Digital Marketing 104

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Try that with Performance Max, and you’ll force it into doing something it’s not built for. Try that with Performance Max, and you’ll force it into doing something it’s not built for. And performance certainly won’t be at max.

eCommerce 142

eCommerce Retail User-Generated Advertising 142

Search Engine Land

JANUARY 25, 2024

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. Your goals influence the type of ads you run and the budget required.

Advertising 118

Advertising Advertisers User-Generated Finance 118

Martech

NOVEMBER 8, 2022

Metrics like clicks and opens are crucial for measuring campaign performance. Getting a better hold on the other customer behaviors that your email campaigns influence will help make a better case for the importance of email campaigns. Therefore, ROI is an important metric to make that business case to your colleagues. “If

Customer Journey 98

Customer Journey Email Marketing Marketing Marketers 98

Jeff Bullas

FEBRUARY 9, 2023

Because people are looking for speed and ease of use, Instagram bots and automation services have become popular in order to help users get more Instagram followers without lifting a finger. An Instagram bot is an automated software, service, site, or program that will generate Instagram interactions for a user automatically.

User-Generated 308

User-Generated Management Price Promotion 308

Search Engine Land

OCTOBER 13, 2023

It’s not widely known that Amazon has a program called Fulfilled by Merchant (FBM), where sellers can fulfill products themselves and not use Amazon’s fulfillment centers. This is not the case with Amazon Ads. Investing in Ads influences your rankings and is a direct investment in your Amazon presence.

eCommerce 130

eCommerce Real Estate Advertising Advertisers 130

Sprout Social

FEBRUARY 8, 2021

To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. What are the 3 main stages of a successful VoC program?

Customer 125

Customer Food Manufacturing Promotion 125

Sprout Social

AUGUST 25, 2022

However, based on average costs, we determined a comprehensive social media management program is roughly $12,300 per month. Do you use in-house talent or outsource content creation? The cost is also influenced by which channels you use and how often you post each month. Content creation: $5,250 per month. Ad campaigns.

Management 125

Management Transform Price CRM 125

Martech

NOVEMBER 5, 2021

Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. Additionally, the latest enhancement allows for creating lookalike audiences in all program types. First, remember Program Member Custom Fields ?

User-Generated 110

User-Generated Price Customer Management 110

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. This might sound technical, but UTM parameters are actually very simple and easy to use. UTM parameters work with analytics programs to give you a detailed picture of your social media results.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Search Engine Land

DECEMBER 28, 2023

As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine.

User-Generated 127

User-Generated Retail Non-Profit Advertising 127

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization.

Gen Z 112

Gen Z User-Generated Branding Education 112

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. The goal is to get the influencers involved in the product promotion and positively impact the product. What Is Influencer Marketing? The Importance Of Influencers. Types Of Influencers.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Litmus

NOVEMBER 10, 2022

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. An email report template gives you space to share: Email marketing volume and performance.

Health 80

Health Email Marketing Analytics Place 80

Campaign Monitor

MARCH 21, 2024

While this list isn’t exhaustive, it’s full of effective and inspiring ideas to help you start creating an email program that meets your objectives, engages your subscribers and keeps your content fresh and exciting (regardless of your industry!). Providing a good experience is key. So, plan to launch promos strategically and sporadically.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. The shift and the case for ABM: Anonymous buyer’s journey. a case study, additional zero-touch tactics/assets, etc.) Processing.Please wait.

Inbound Marketing 107

Inbound Marketing Marketing Marketers Direct Mail 107

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is Facebook Brand Collabs Manager?

Management 95

Management Branding Influencer Marketing Advertising 95

Orbit Media Studios

JUNE 20, 2023

With an effective content strategy, you can use content for marketing, sales, customer support, and internal alignment. In fact, you can define the fundamentals of your content strategy in as little as 2 hours using our content marketing mission statement template. What channels will you use to distribute your content?

Whitepaper 83

Whitepaper Content Marketing Management Education 83