Search Engine Land

FEBRUARY 13, 2024

With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. Why we care.

Analytics 98

Analytics Global Marketing Education Advertising 98

Use Insider

DECEMBER 16, 2023

By targeting customers based on individual behaviors and characteristics, you can personalize your marketing campaigns, connect with your customer base with greater precision, and maximize your marketing efforts. Customer targeting started back in the direct mail era of marketing and advertising.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

illumin

APRIL 11, 2024

Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. Corkcicle has successfully leveraged its creator content outside of the social walled gardens using Spaceback.

Branding 127

Branding Entertainment Advertising Advertisers 127

Search Engine Land

SEPTEMBER 15, 2023

As the expert in the room, the SEO maintains the responsibility of naming both the benefits and drawbacks of using AI tools for organic search initiatives. Understand client desires around ROI Determine what the client hopes to achieve in terms of return on investment (ROI) by using these tools.

Management 136

Management SEO Key Performance Indicator User-Generated 136

Martech

MARCH 20, 2024

However, the ROI can be enormous. In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets.

Transform 106

Transform Branding Management Education 106

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Hubspot Marketing

APRIL 5, 2024

That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty.

B2C 106

B2C SEO Transform Marketing 106

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. The first challenge we have to overcome is the belief that marketing is just about creating ads. Content Marketing is the about building measurable business growth.

Content Marketing 127

Content Marketing Marketing Marketers Advertising 127

Martech

DECEMBER 26, 2023

Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. The limitations of ‘real-time’ CDP use cases by Greg Krehbiel. Should you use your data warehouse as your CDP? Today: CDP. by Apoorv Durga.

Customer 104

Customer Branding Marketing Marketers 104

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. ROI measurement.

Transform 107

Transform Analytics CMO CRM 107

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Image Source As a marketer, this makes sense.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

Customer Journey 121

Customer Journey Customer Place Product 121

Martech

NOVEMBER 20, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. Training and Support: Inquire about the training required to use the software and the available customer support.

Key Performance Indicator 108

Key Performance Indicator User-Generated Analytics Customer 108

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. Use data to drive customer-centric improvements.

Customer Acquisition 91

Customer Acquisition Analytics Customer Key Performance Indicator 91

Vertical Response

FEBRUARY 11, 2024

Mastering Campaign Chaos: How Organizing Emails and Social Posts Skyrockets Your Marketing Efficiency Digital marketing moves at a breakneck speed, and amidst the flurry of emails and social media posts, it’s easy to get lost in disarray. So, charge forth and conquer your marketing chaos.

Transform 94

Transform Marketing Marketers Digital Marketing 94

Search Engine Land

DECEMBER 6, 2023

SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials. Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on.

SEO 101

SEO CRM B2C eBook 101

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 121

Transform CMO Marketing Marketers 121

Unbounce

APRIL 19, 2024

/ Conversion optimization 12 must-read CRO case studies to inspire your next campaign By Josh Gallant. When it comes to your online marketing game, high conversion rates are key to making those sales. TABLE OF CONTENTS What is CRO and how can it improve your sales and marketing? Updated on April 16, 2024. LeBron and Magic.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

Transform 103

Transform Fashion Management Analytics 103

Use Insider

APRIL 23, 2024

Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. This is especially crucial today, as customers are: Using more channels than ever to interact with brands. All of these tools are essential for successful cross-channel marketing.

Management 52

Management User-Generated Customer Journey Analytics 52

Use Insider

APRIL 19, 2024

The emergence of Insider’s customer experience solution The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. Brands can design conversations using drag-and-drop modules and templates that don’t require any coding efforts.

Customer Journey 52

Customer Journey Customer User-Generated CRM 52

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 So, in this case, follower count is actually a vanity metric. This might lead you to ask: so, what are the actionable metrics for social media marketing?

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS, an acronym for "Short Message Service," is a communication channel used to send and receive text messages on mobile devices.

User-Generated 103

User-Generated Key Performance Indicator Communications Marketing 103

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. Much of this will be taken care of by the content management system you use, and Google’s Search Console can help you understand the technical makeup of your site. Page titles: Use keywords naturally within the page title. Get the daily newsletter search marketers rely on.

SEO 134

SEO User-Generated Place Management 134

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 76

Influencer Marketing Transform Marketing Marketers 76

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Get the daily newsletter search marketers rely on.

SEO 108

SEO Education User-Generated Communications 108

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years. Nonetheless, the rep said this wasn’t the case, but did escalate the issue to their manager.

Customer 112

Customer Advertising Advertisers Marketing 112

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. How using a CDP can help CPGs harness the value of first-party data. How using a CDP can help CPGs harness the value of first-party data.

Analytics 93

Analytics User-Generated Management Retail 93

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M Atlassian started using Sprout Listening in 2019. in savings over three years.

Health 102

Health Key Performance Indicator Communications Management 102

Search Engine Land

NOVEMBER 13, 2023

These tools provide significant time savings for marketers and help them fulfill client needs that were too difficult or laborious to do before. Reason 5: Outgrowing your agency Clients may reach a point where they can handle their marketing needs independently. Why clients break up with their agencies 2.

Transform 97

Transform Whitepaper Non-Profit CRM 97

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 72

Transform User-Generated Marketing Marketers 72

Use Insider

FEBRUARY 9, 2024

What is enterprise marketing? Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Tiecas

MARCH 11, 2024

These essential questions are not simply a marketing exercise. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. A strategically designed website generates qualified leads and delivers a strong return on investment (ROI).

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98