Buffer Marketing

MARCH 17, 2025

A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos longer than a minute tend to get more views and watch time than their shorter counterparts. more reach and 63.8%

SEO

Trade Press Services Newsletter

OCTOBER 3, 2024

Embrace Video and Interactive Content Gen Z is known for having a short attention span, and this group of buyers typically prefers bite-sized, engaging, and visually compelling content.

Gen Z

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. For example, you can use AI to support content ideation development , brainstorming video content ideas and editing copy. Save time improving social copy and slating in captions for videos through AI editing tools.

Management

Aspiration Marketing

SEPTEMBER 30, 2024

TikTok, in particular, presents big opportunities for brands with its impressive number of users, engaging video formats, and a suite of marketing tools. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing

Hubspot Marketing

SEPTEMBER 9, 2024

Video Preference Gen Alpha is very young. Its members have limited independence and mobility, and over 50% own an iPad , so it’s no surprise video is a popular medium. Popular options include creating video content ( a favorite of Gen Z ), running paid ads, user-generated content campaigns, and working with influencers.

Gen Z

Trade Press Services Newsletter

JULY 11, 2024

Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Provide influencers with creative flexibility to do what they do best.

Influencer Marketing

Trade Press Services Newsletter

APRIL 3, 2025

From social media posts and infographics to short videos and GIFs, microcontent enables marketers to break down long-form content into more manageable and engaging chunks. Whether it’s a captivating quote, a striking image, or a short video, microcontent has the potential to go viral and reach a wider audience.

Whitepaper

Hubspot Marketing

SEPTEMBER 23, 2024

Elements of Visual Storytelling How to Use Visual Storytelling for Marketing Visual Storytelling Examples The company, which specializes in short—and long-term homestays, posted a video on its YouTube channel telling the story of a displaced family that got a fresh start by securing temporary housing through Airbnb.

Food

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Video just gets bigger and bigger Video’s growth as a highly effective tool in the B2B marcom kit continues, for a number of reasons: Its versatility and flexibility. Continued growth of video-centric media like TikTok and Instagram.

eCommerce

Marketing Insider Group

SEPTEMBER 2, 2024

Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. Video Source Headlines, in particular, play a crucial role in content success because they are your audience’s first impression of your content.

Content Marketing

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Video Source In marketing, writers sometimes use AI-generated content to optimize SEO and performance metrics, while humans craft the messaging and brand voice. The collaboration between AI and humans will likely grow in the future.

Transform

Buffer Marketing

JANUARY 7, 2025

OpusClip: Repurpose video content for social media Source: OpusClip Editing videos can be time-consuming, especially if you need to make different edits for various social media platforms. But OpusClip streamlines the process by using AI to turn long-form videos into shorter clips that are ready to be published on social media.

Price

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content. Social media.

Marketing Strategy

Buffer Marketing

OCTOBER 31, 2024

💡 Pro tip: Ensure your photos and videos are the ideal sizes for Instagram for pixel-perfect posts. A list or round-up Whether it’s a list of tips, top products, your business offerings, or favorite content from the past year, a round-up video or carousel will work well on Instagram.

Transform

Buffer Marketing

JULY 16, 2025

If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. The short-form video-sharing platform is, after all, just that.

User-Generated

Hootsuite

JANUARY 10, 2025

Source: @farmerspickau Starting the video with data (1,500 zucchinis rejected by the supermarkets because it doesnt meet their ridiculous beauty standards) gives this TikTok a bit of shock value. Then, the video continues to explain and show evidence of that data. Key takeaways: Data can make an effective hook for TikTok.

PR

Hubspot Marketing

NOVEMBER 18, 2024

This makes sense, too, as YouTube is video-dominated, requiring more investment in producing videos. These could be anything from text, visuals, videos, or podcasts featuring your brand's product or service. percent) Instagram (46.7 percent) YouTube (33.1 percent) Facebook (27.5 percent) X (formerly Twitter) (9.9

Influencer Marketing

Sprout Social

SEPTEMBER 26, 2024

Create more short-form video content Guess what we found in the 2024 Content Benchmarks Report ? Consumers want to see more short-form videos from brands. And the shorter the better, with 42% of respondents preferring videos shorter than 15 seconds. And the focus should shift to creating more short-form videos.

User-Generated

Marketing Insider Group

OCTOBER 7, 2024

Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. Organic Media: Breaking Down the Benefits Both paid and organic media have advantages, but they serve different purposes.

Branding

Buffer Marketing

SEPTEMBER 17, 2024

  The best content format to post on LinkedIn Even the social network for professionals is not immune to the allure of video content. Best performing post type on Linkedin by engagement rate Video posts — 4.9 Sunday is not far off, with a notable drop compared to the rest of the week.  percent Photo posts — 4.8

Analytics

SocialPilot

SEPTEMBER 5, 2024

Travel plans are often inspired by a video or snapshot seen online. It supports images, videos, customer interactions, and ads, with the added benefit of including links directly in posts and messages. YouTube Evolving beyond its origins as a video-only search engine, YouTube now also supports images.

Promotion

Buffer Marketing

AUGUST 7, 2024

Fashion creator @lindeysharlassian partnered with Dissh for one video out of several in her TikTok series on shopping for summer clothing for a trip to Bali. From what we can see, she posted a video with gifted items and an accompanying voucher giveaway to her audience of 11k+ followers.  Winner will be announced August 31st.

Influencer Marketing

Martech

OCTOBER 24, 2024

SpeakAI assists in transcribing, translating, analyzing and sharing different file formats across audio, video and text. There’s a broad range of writing tools, from PR content to conversion-optimized shop texts, social media posts, video captions and even technical writing. AI video creation. AI copy generation/writing.

Copywriting

Buffer Marketing

MARCH 26, 2025

I went for videos on LinkedIn five to seven days per week. Content type matters — but not why you may think During my experiment, I posted: 19 video posts 3 text-only posts 2 image posts 1 document post The performance breakdown revealed some surprising patterns: Content Type Avg. This wasn't my first Creator Camp rodeo.

Transform

Vertical Response

AUGUST 19, 2024

Whether it’s through viral videos, interactive social media posts, or engaging events, the goal remains the same: to create a buzz that resonates and spreads organically. From street art and publicity stunts to viral videos, these tactics are designed to catch people off guard in the most delightful ways.

Advertising

Martech

DECEMBER 18, 2024

Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. As a result, campaigns must use several video formats and make them accessible with captions and multiple video formats (vertical, horizontal, short-form and full-length videos).

Gen Z

Scoop.it!

JULY 18, 2024

For example, one segment might prefer video content, and the other segment might prefer blog articles or user-generated content. How long (or short) should your videos and articles be to receive maximum engagement? TikTok and Instagram, for example, are highly visual platforms that primarily focus on short-form videos.

Gen Z

Sprout Social

JULY 23, 2024

I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. High-impact video: Tools like Premiere Spotlight , the platform’s exclusive ad placement service, can help brands get better video ad exposure and compete with other brands during a customer’s buying decision. Pinterest.

Gen Z

Buffer Marketing

NOVEMBER 4, 2024

It’s easy to  get started on Facebook  because almost all content formats work great on Facebook — text,  images , video content ( Facebook Reels ), and  Stories. billion MAU YouTube  is a video-sharing platform where  users watch a billion hours of videos daily.  Besides

Branding

Buffer Marketing

AUGUST 26, 2024

Short-form video ?   Perhaps the best thing about this social media content type is how easy it is to create — as opposed to, say, video.   Consistent activity on the platform is far more important than busting your gut to create high-effort videos. A carousel? A good old-fashioned selfie?

Social Media Marketing

Sprout Social

NOVEMBER 20, 2024

Edutainment content can include videos, podcasts, webinars, live streams, games and more. Static images and short-form videos under 15 seconds tend to perform the best. However, YouTube Shorts shouldn’t be ignored as consumers say 31-60 second videos are their second choice when consuming brand content.

Entertainment

Buffer Marketing

SEPTEMBER 11, 2024

” David sees his LinkedIn posts as zero-click content , even if the content originated as a blog post or video. “When I’ve written a blog post or recorded a video, the LinkedIn post contains all the essential information of this content that can act as a standalone piece.”

Entertainment

Hubspot Marketing

JANUARY 8, 2025

Demonstrating the Experience: Because SaaS products are intangible and rely heavily on the user experience, these landing pages often incorporate live demos, interactive elements, or video walkthroughs to help potential customers visualize how the software works. Source What I like: This landing page is dynamic in more ways than one.

Price

Backlinko

DECEMBER 6, 2024

Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience. Have visitors provide an email when they download them.

Customer Journey

Hubspot Marketing

JANUARY 23, 2025

In order to boost ratings for its weather segment, the station started a Facebook group called First Coast Weather Watchers, where viewers could join and share photos and videos of local weather phenomena. For example, 84% of marketers say video has helped increase traffic to their website.

Gen Z