Search Engine Journal

MAY 5, 2022

The post Top Creator Economy & Video Ads Insights From IAB NewFronts appeared first on Search Engine Journal. Whether you're a media buyer, ad executive, or creative, discover what's happening in the industry with these highlights from the 2022 IAB NewFronts event.

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Search Engine Journal

MAY 11, 2021

YouTube establishes a $100M fund to award creators for producing the top YouTube Shorts videos of the month. The post YouTube Paying Creators For Best Shorts Videos Every Month appeared first on Search Engine Journal.

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Calvyn Lee Blog

JANUARY 31, 2023

Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It What Is Short Form Video Marketing Trends? But, what does “Short-Form Video” mean? But, what does “Short-Form Video” mean?

Market Trends 257

Market Trends Video Marketing Transform Marketing 257

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. Imagine the profound impact that would have.

Branding 127

Branding Entertainment Advertising Advertisers 127

Search Engine Land

MARCH 12, 2024

TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets. By extending the program to 33 additional markets and lowering eligibility criteria, TikTok aims to engage more creators in the initiative. TikTok Effect Creator Rewards.

Search Marketers 116

Search Marketers New Markets Branding Marketing 116

Search Engine Land

APRIL 9, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They will appear in your product list, store tab and video description – with YouTube promising more areas of discovery coming soon. No shopping video is needed. The Affiliate Hub.

Promotion 94

Promotion Management Product Branding 94

Search Engine Land

FEBRUARY 14, 2024

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Video and Short uploads from mobile. Creators can also pin specific products to highlight them during live streams. Why we care.

Product 124

Product Promotion Branding Search Marketers 124

Search Engine Land

MARCH 6, 2024

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. Upgrading its Creator Academy. Encouraging creators to share lengthier videos not only expands advertising opportunities for brands but also enhances engagement.

Advertising 120

Advertising Advertisers Search Marketers Branding 120

Sprout Social

MARCH 21, 2024

Here are a few tips to help you discover the right creator. Just search “UK TikTok” on TikTok, set the Sort by filter to Date posted and set the Date posted filter to Last 3 months to pare down the results to the most recent trending videos. For example, this video from creator @angelinina.pj Ayamé Ponder With over 3.2

Branding 100

Branding Gen Z Fashion Food 100

Search Engine Land

MARCH 13, 2024

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Creators will see a badge and can access additional information if a tag isn’t displayed due to a tag quality issue.

Product 113

Product Management Search Marketers Marketing 113

Marketing Insider Group

APRIL 15, 2024

The creator economy has really changed everything. But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Who Are B2B Creators? B2B creators are experts in their fields.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

SocialPilot

APRIL 25, 2024

YouTube Studio, formerly known as YouTube Creator Studio, is an all-in-one tool for transforming your YouTube presence from a hobby into a full-time channel. Whether you’re a seasoned content creator or just getting started, knowing how the ins and outs of YouTube Studio can simplify your workflow and put you in charge.

Analytics 67

Analytics Transform Management Video Marketing 67

Sprout Social

MARCH 15, 2024

Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. YouTube Influencers are creators with substantial followings and engaged communities.

Transform 105

Transform Influencer Marketing Education Entertainment 105

Search Engine Land

APRIL 23, 2024

Instead of a linear consumer path, TikTok has created a loop of videos where consumers watch and purchase. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover. You can incorporate keywords into your content, including video descriptions, verbal mentions, captions and voiceovers.

SEO 104

SEO Gen Z User-Generated Entertainment 104

Hubspot Marketing

MARCH 5, 2024

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts.

Finance 91

Finance User-Generated Branding Marketing 91

Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process.

Analytics 107

Analytics Management Search Marketers Marketing 107

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. However, there is a relationship between the two.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Search Engine Land

APRIL 12, 2024

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers.

User-Generated 111

User-Generated Advertising Advertisers Promotion 111

Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.

Promotion 78

Promotion Product Marketing Strategy Management 78

Buffer Marketing

FEBRUARY 15, 2024

Whether you’ve just made your first $100 or crossed the $100,000 mark, monetization is an ever-evolving part of your journey as a creator, thanks to platforms constantly innovating new ways to pay – and TikTok is no exception. It was introduced as a response to the limitations and criticisms of the TikTok Creator Fund.

Analytics 96

Analytics Law Health Entertainment 96

Search Engine Land

FEBRUARY 28, 2024

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. Netherlands. New Zealand. What is YouTube Create? Why we care.

New Markets 116

New Markets Marketing Marketers Search Marketers 116

Search Engine Land

SEPTEMBER 7, 2023

YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. Why we care.

Advertising 133

Advertising Advertisers Management Search Marketers 133

Search Engine Land

FEBRUARY 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. YouTube Shorts is a video format that allows users to create, share, and watch vertical short-form videos that last 60 seconds or less. Videos on Demand. Get the daily newsletter search marketers rely on.

Analytics 111

Analytics Search Marketers Branding Marketing 111

Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Why we care. Accessibility. For You customization. Pre-check notifications.

Analytics 86

Analytics Transform Search Marketers Branding 86

Businesses Grow

FEBRUARY 12, 2024

.” He explained a consistent pattern he’s seeing among the most successful influencers: They start as passionate creators, enthusiastically publishing content about products and people they love and believe in. The creators build a loyal audience due to the quality of their content and fair product reviews.

Influencer Marketing 125

Influencer Marketing Entertainment Fashion Health 125

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” Created by Artificial Intelligence, Mike Fink, and Caleb Ward, this video now has more than 387,000 views.

Gen Z 121

Gen Z Millennials Marketing Marketers 121

Hubspot Marketing

JANUARY 19, 2024

I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a content creator, I'm not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same.

Gen Z 104

Gen Z Influencer Marketing PR User-Generated 104

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  The line between professional networking and creative expression blurs daily as more new creators emerge on the platform.  What else is corroborating this prediction?

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. In 2017, vertical video gained traction with the launch of Facebook Stories.

Advertising 97

Advertising Advertisers Transform User-Generated 97

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. It’s been possible to monetize regular long-form YouTube videos for more than 15 years now. how to make money from your YouTube Shorts.

Affiliate Marketing 93

Affiliate Marketing Promotion Price Retail 93

Sprout Social

FEBRUARY 7, 2024

First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. These include the number of video views, likes, comments and shares on your video. TikTok’s Commercial Musical Library is a resource for adding music to your video.

Promotion 118

Promotion Advertising Advertisers Price 118

Hubspot Marketing

JANUARY 29, 2024

It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024. TikTok Predictions for 2024 1. Don't believe me?

Gen Z 102

Gen Z User-Generated Education Food 102

Buffer Marketing

OCTOBER 23, 2023

The beauty of short-form video is that it allows anyone to become a creator. Shorts also come with their own unique recommendation algorithm that could make your one life-changing video a reality. Speaking of hashtags , remember to use at least three per video. Let’s get into it. 

Analytics 127

Analytics Promotion Transform SEO 127

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  The line between professional networking and creative expression blurs daily as more new creators emerge on the platform.  What else is corroborating this prediction?

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Search Engine Land

MARCH 26, 2024

YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. Live videos. To maximize reach with live videos, YouTube advises going live when your analytics chart indicates that most of your audience will be available to watch. What YouTube is saying.

Analytics 102

Analytics Search Marketers Product Marketing 102

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  I spoke to content creators and influencer marketing team leaders to get their best advice for creating media kits that stand out. 

Influencer Marketing 92

Influencer Marketing Social Media Marketing Price Fashion 92

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. The number of creators on YouTube is exploding YouTube.com is the second most visited website in the U.S. million accounts uploaded 696 million videos to YouTube from Oct. These videos got a total of 23.2 Last year, 15.4

Transform 118

Transform Digital Marketing User-Generated Education 118