Kuno Creative

APRIL 5, 2024

You probably don’t need anyone to tell you that video has taken over as the preeminent digital channel. With the advent and oversaturation of video, though, comes the consumer’s ability to tune out: the classic, ‘200 channels and nothing’s on!’ It’s almost as bad to be ignored as it is to not be watched at all.

Video Marketing 79

Video Marketing Marketing Strategy Marketing Marketers 79

Jeff Bullas

NOVEMBER 13, 2022

Virtual Reality gives businesses tons of opportunities to interact with customers and create sales using interactive virtual interfaces and videos to make the shopping experience feel life-like. . Animated video content in the Metaverse. Head-up Display (HUD) Animation: Source: Marvel Studios Iron Man Series.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Search Engine Land

MARCH 26, 2024

YouTube advised creators and marketers against deleting videos from the platform. Additionally, the app strongly suggested avoiding making videos private. YouTube Product Lead Todd Beaupre said on X : “YouTubers: Don’t delete videos unless you have a very, very good reason. What YouTube is saying. Why we care.

Search Marketers 105

Search Marketers Product Marketing Marketers 105

Search Engine Land

FEBRUARY 20, 2024

Surprisingly, video search optimization, a method to dominate real estate, remains underutilized. Let’s look at a quick how-to fitness-related search to see video’s SERP dominance in action: Reason enough to keep reading, right? Veteran SEOs should have a few issues translating their skills from other content forms to video SEO.

Real Estate 122

Real Estate SEO Branding Place 122

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Retail 95

Retail Industry Insights Advertising Advertisers 95

Search Engine Land

APRIL 12, 2024

The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts.

User-Generated 112

User-Generated Advertising Advertisers Promotion 112

Kuno Creative

APRIL 25, 2024

This is why video marketing is so powerful. Let’s explore why the human brain loves video and examine some examples of good video marketing, including some of our own. Don’t worry: We’ve broken it all down into bite-sized chunks that you can digest and incorporate into your own video marketing strategy. Still with me?

Video Marketing 59

Video Marketing Marketing Marketers Marketing Strategy 59

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” These videos got a total of 23.2 Last year, 15.4

Transform 118

Transform Digital Marketing User-Generated Education 118

Social Media Examiner

MARCH 20, 2024

In this article, you'll discover how to use video to stay in touch with clients and show the behind-the-scenes work that goes into your deliverables. Leveraging the Power of Video Content […] The post How to Use Video Updates to Improve the Client Journey appeared first on Social Media Examiner.

Marketing 101

Marketing Marketers 101

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Key Performance Indicator 94

Key Performance Indicator SEO Analytics Shipping 94

Social Media Examiner

JANUARY 25, 2024

Wondering how to adapt your show for video viewers? In this article, we'll explore creating video podcasts on YouTube. Why Should You Add YouTube to Your Podcasting Strategy?

Social Media Marketing 105

Social Media Marketing Marketing Marketers 105

Search Engine Land

JANUARY 31, 2024

TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. TikTok videos in featured snippets. TikTok videos aren’t new to Google SERPs.

Gen Z 114

Gen Z Real Estate PR Promotion 114

Digital Marketer

FEBRUARY 16, 2024

Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To make it happen, you need to master effective content creation tips , use fantastic lighting, and invest in powerful video editing software. Here are the prices for various plans it offers: Free Video Editor : $49.95/year

Transform 91

Transform Price Video Marketing Branding 91

Search Engine Land

APRIL 3, 2024

Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos, and Live content, in one fullscreen. The full-screen video player, with its improved features, is created to grab people’s attention and increase interaction with your content.

Search Marketers 96

Search Marketers Marketing Marketers 96

Search Engine Land

FEBRUARY 1, 2024

Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad, minimizing disruptions to their viewing experience. How it works.

Advertising 112

Advertising Advertisers Search Marketers Customer 112

Hootsuite

FEBRUARY 15, 2024

Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash. Don’t get afraid to play dirty and use puppy videos to ensnare your audience.

User-Generated 106

User-Generated SEO Social Media Marketing Analytics 106

Social Media Examiner

AUGUST 7, 2023

In this article, you'll discover 11 video editing apps to produce short-form content for Instagram, TikTok, and YouTube. Looking for creative solutions to improve production and quality?

Product 80

Product 80

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Manufacturing 76

Manufacturing User-Generated Shipping Place 76

Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. What are video reach campaigns? In-feed video ads serve your campaigns alongside YouTube content that is relevant to your target audience. What are in-feed ads? What are Shorts ads?

Advertising 118

Advertising Advertisers Search Marketers Branding 118

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 108

SEO Analytics User-Generated Price 108

Social Media Examiner

MARCH 5, 2024

1: Instagram Video Stickers Backdrop Sticker Instagram's new Backdrop sticker uses artificial intelligence (AI) to replace the background of a photo in Stories. […] The post Instagram Updates: Video Stickers, Campaign Marketplace, and More appeared first on Social Media Examiner.

Social Media Marketing 96

Social Media Marketing Marketing Marketers 96

Practical eCommerce - Marketing

FEBRUARY 12, 2024

Posting identical short videos across multiple accounts could result in more overall views. The post Wide-base Strategy for Short-form Videos appeared first on Practical Ecommerce.

eCommerce 95

eCommerce Content Marketing Marketing Marketers 95

Digital Marketer

NOVEMBER 2, 2023

Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. Using ChatGPT to brainstorm better video titles is a great idea.

SEO 101

SEO User-Generated Video Marketing CRM 101

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. Where are Video and Connected TV (CTV) ads served? Why we care. How it works.

Advertising 123

Advertising Advertisers Product Product Marketing 123

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). Julia Karr, Global Product Expert, Video, YouTube, said in a statement: "Videos are one of the most impactful ways to tell a story, and VVC showcases your brand’s story across skippable in-stream, in-feed and Shorts ad formats. Why we care.

Advertising 124

Advertising Advertisers Place Search Marketers 124

Orbit Media Studios

JUNE 6, 2023

Video… It’s a powerful component of a content strategy. But how do you track video views in Analytics? More specifically, how do you track embedded YouTube videos using GA4? This post gives you step-by-step instructions for using GA4 to measure the impact of your YouTube videos in your content marketing program.

Analytics 107

Analytics User-Generated Management Place 107

Social Media Examiner

FEBRUARY 6, 2024

1: TikTok Sounds Universal Music Group (UMG), the world's most extensive music catalog, removed its recordings from the popular video app TikTok after […] The post TikTok Updates: Incentivized Video, Shoppable Posts, and More appeared first on Social Media Examiner.

Social Media Marketing 104

Social Media Marketing Marketing Marketers 104

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Dig deeper: Roku partners with Shopify to allow purchases direct from TV Spotify video experiences.

Advertising 109

Advertising Advertisers Digital Marketing Product 109

Search Engine Land

APRIL 4, 2024

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why?

Analytics 100

Analytics User-Generated Advertising Advertisers 100

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. What is Video Marketing? In general, nowadays, 75.7%

Video Marketing 100

Video Marketing Transform User-Generated Marketing 100

Practical eCommerce - Marketing

OCTOBER 10, 2023

Producing social media videos has never been easier or more impactful. The post AI Tools to Create Social Media Videos appeared first on Practical Ecommerce.

eCommerce 122

eCommerce 122

Kuno Creative

APRIL 18, 2024

Learn what makes for effective B2B video marketing and how it integrates with your overall marketing strategy. What works in B2C may not for B2B companies.

Video Marketing 59

Video Marketing B2C Marketing Marketers 59

Practical eCommerce - Marketing

APRIL 8, 2024

The post AI Apps for Social Media Images, Videos, Infographics appeared first on Practical Ecommerce. Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts.

eCommerce 80

eCommerce 80

Search Engine Land

FEBRUARY 7, 2024

New video highlights in Edge. Additionally, the new video highlights feature allows you to enhance the user experience for video viewers with minimal effort on your part. Additionally, the new video highlights feature allows you to enhance the user experience for video viewers with minimal effort on your part.

User-Generated 120

User-Generated Search Marketers Customer Advertising 120

Search Engine Land

NOVEMBER 27, 2023

Google is planning to update its Video publisher policy on 1 April 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. How the Video publisher policy is changing.

Content Placement 100

Content Placement Management Place Advertising 100

Social Media Examiner

SEPTEMBER 25, 2023

Want to produce video ads and optimize campaigns faster? In this article, you'll learn how to use Google’s Ads Creative Studio to create and manage multiple versions of YouTube video ads. Why Should Marketers Know About Google Ads Creative Studio?

Management 101

Management Marketing Marketers 101