Best Web Development Stack for Developers
Zumvu
APRIL 8, 2022
With progressive technologies, the tech industry has redefined the development process. The demand for websites has increased exponentially.
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Webflow adds AI-driven personalization with Intellimize acquisition
Martech
APRIL 22, 2024
Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Web hosting. Web development resources are often scarce and report into the IT organization.
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Enterprise page speed optimization: Keys for effective collaboration
Search Engine Land
DECEMBER 13, 2023
Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. Page speed for enterprise sites: Key considerations Developing page speed recommendations after a technical audit is fairly straightforward. That’s a different story.
Megan Michuda: Spotlight on the expert
Martech
FEBRUARY 9, 2024
She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. Then you worked as a marketing specialist developing mobile apps. I did my own research on web analytics and Google Analytics. Plus, she’s a MarTech contributor.
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Destination Drupal 10: A CMO’s roadmap for upgrade success
Martech
NOVEMBER 10, 2023
There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.” The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack. ” Drupal is a widely used open source CMS. Bottom line.
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How to drive SEO success with headless CMS
Search Engine Land
JUNE 14, 2023
This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. So what is this new(ish) concept that has digital marketing teams hassling web developers about? Can it really improve the way we do SEO?
SEO 100
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ChatGTP to support digital experience analytics
Martech
JANUARY 18, 2023
Glassbox works across web and app properties to provide visualization of the customer journey and surface opportunities for enhancement. Especially with various open source alternatives to ChatGTP in development, it’s easy to imagine integration with this kind of dialogue engine going very quickly from an unusual add-on to table stakes.
Analytics 117
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Future-proofing digital experience in AI-first semantic search
Search Engine Land
OCTOBER 6, 2023
Page experience and Core Web Vitals for site speed, responsiveness and visual stability. Tech stack: Flexible, scalable, customizable, decoupled architecture. They can now comprehend the nuances of language, interpret user intent, and provide answers rather than just links. Semantic search and embracing entity-rich topical content.
CRM 120
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Key SEO trends for 2024 by Wix Studio
Search Engine Land
DECEMBER 13, 2023
Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.
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How to create an SEO roadmap
Search Engine Land
SEPTEMBER 26, 2023
Your technology stack and any known limitations, considerations, or planned changes (including migrations). Let’s say you’re launching a new product in the next three months, and your development team is totally at capacity until a month after that launches. You’ll also want to get a grasp on your tech stack.
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5 steps to reducing martech bloat through API integration
Martech
JANUARY 10, 2023
Pre-analysis that considers budget constraints, timeline expectations and organizational capabilities helps teams avoid investing in the wrong products or services and create leaner stacks in the long run. Provide better visibility into how each part of the stack works together and help identify potential bottlenecks early.
Finance 109
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3 pointers to navigate the confusing martech marketplace
Martech
DECEMBER 23, 2022
Over time, it looks something like this: It’s a browser-based content management and web development system. It’s a.NET web content management system (CMS), online marketing and intranet software. This idea of a sprawling martech stack full of independent point solutions is so 1970s. It’s a.NET CMS.
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A look at martech investment and innovation
Martech
AUGUST 2, 2022
For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. However, the reality is we add any product to our directory of 15,000+ products that a customer wants to include in their martech stack.
Key SEO trends for 2024 by Wix Studio
Martech
DECEMBER 13, 2023
Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.
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The state of MOps (-Apalooza)
Martech
NOVEMBER 8, 2023
” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. “We have, I think, 90 solutions in the stack,” said another MOps manager, warming to the subject of under-utilization. Privacy and compliance management. The demand for product-led growth.
Broaden your marketing ops talent perspective
Martech
JUNE 3, 2022
Further, since marketing automation platforms are core tech stack components that integrate with many other systems, it seems logical that marketing automation teams would serve as a core and foundational component of any marketing department’s operations. Beyond marketing automation.
What is marketing operations and who are MOPs professionals?
Martech
JANUARY 3, 2022
It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. Many companies have as many internally developed applications as off-the-shelf software.
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How generative AI is improving customer experience and service calls
Martech
JUNE 8, 2023
These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Are you getting the most from your stack? Take our brief 2023 MarTech Replacement Survey Generative web content. Why we care. Enlighten Actions and Copilot features.
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Conway’s Law vs. Inverse Conway’s Law and the future of build vs. buy in martech
Chief Martec
AUGUST 8, 2023
How much of your martech stack is mapped to your flow vs. how much is your flow mapped to your stack? How much of your martech stack is mapped to your flow vs. how much is your flow mapped to your stack? They map the tools in their stack to their vision, rather than the other way around.
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Google’s Privacy Sandbox: What you need to know
Martech
APRIL 9, 2024
Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. But it’s not just about the Chrome Browser and it’s not just about Topics. It has worked with the U.K. There are two concerns however.
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Litmus Live 2022 Speaker Spotlight: Meet the Presenters
Litmus
OCTOBER 5, 2022
Between our marketer and designer/developer sessions, you’ll have an abundance to pick from. Our stacked agenda features live and on-demand sessions for you to pore over. Plus, with a Litmus Live MAX ticket , you get on-demand access after the event—meaning non-stop email learnings, at your own pace and time. Aaron Beatty (he/him).
Non-Profit 109
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Career Objective Tips To Get Your Resume Noticed [+ Examples]
Hubspot Marketing
APRIL 5, 2023
How to Write a Career Objective How to Write an Objective for a Career Change Career Objective Examples Your career objective is some of the first information hiring managers will see when scanning your resume , so it needs to be unique to stand out. You can do this in several ways, including: Tailoring the objective to the role you’re applying for.
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Navigating CMS architectures across content, frontend and backend
Welcome Software
SEPTEMBER 26, 2023
Frontend – This is how content appears on various channels, managed by frontend developers using frameworks like React or Vue. Backend – This is the custom functionality that goes with the experience, handling things like orders, form submissions, and database updates, managed by backend developers.
Navigating CMS architectures across content, frontend and backend
Welcome Software
SEPTEMBER 26, 2023
Frontend – This is how content appears on various channels, managed by frontend developers using frameworks like React or Vue. Backend – This is the custom functionality that goes with the experience, handling things like orders, form submissions, and database updates, managed by backend developers.
20 questions to ask marketing automation vendors during a demo
Martech
FEBRUARY 24, 2022
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. What does your partner and developer community look like? See a report showing web traffic and/or specific leads from an email campaign. a free trial)? a free trial)?
What is marketing automation and how can it help B2B marketers?
Martech
JANUARY 9, 2023
They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Marketers double down by replacing MAPs.
The Shift To Web 3.0 And The Role Blockchain Plays
Duct Tape Marketing
OCTOBER 7, 2021
The Shift To Web 3.0 Key Takeaway: Web 3.0 or the spatial web is the collection of applications that use emerging technologies such as blockchain, AI, augmented and virtual reality (AR/VR) as part of their core technology stack. Key Takeaway: Web 3.0 to web 3.0, Key Takeaway: Web 3.0
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Does your organization need a headless or hybrid content management system (CMS)?
Martech
DECEMBER 14, 2021
Are security concerns or bug fixes taking developer time that could be better used elsewhere? Do we have, or can we hire, a development team to handle the Head presentation layers that may not be part of a Headless or Hybrid CMS? Can we tie a new CMS into the existing important elements of our martech stack? What they are.
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How to Structure a Kick-Ass Marketing Team for Any Company
Hubspot Marketing
MARCH 18, 2020
They will also have to develop strategies for link building and develop a basic SEO protocol for the company. Marketing is an ever-changing industry, and as the industry changes, so do team structures and job roles. Hiring the best talent will require knowing the best skills for each role. Potential roles. Account Manager.
Transforming content marketing lifecycles with AI
Martech
MARCH 22, 2024
Perplexity AI, a real-time AI-powered search engine for the web. From using AI’s support to develop visual assets to integrating deeper, more valuable messaging with the help of an LLM, here are a few ways content teams are already leaning on AI through the production process: Curating mood boards and visual themes. Keywordinsights.ai
Transform 94
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Open-source customer data platforms: Can you unleash your data for less?
Martech
JANUARY 2, 2024
Compare this open-source arrangement to proprietary software, where the code behind the product is the intellectual property of the organization that develops it. Any modifications or customizations will come from the developers of the software, or from a software development kit (SDK) created by the vendor. Active Community.
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How to improve digital experience to grow revenue
Martech
JUNE 29, 2023
Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. All of these processes should be as scalable as possible.
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MarTech is less than two weeks away: Thursday’s Daily Brief
Martech
SEPTEMBER 2, 2021
Personally, I’m pleased to see brands paying attention to their marketing technology stacks, looking for better solutions, more seamless integrations and superior features. I bought a couple of soap products online and the company is re-targeting me everywhere on the web for the exact same products, like maybe I hadn’t discovered them.
Transform 108
108 
6 Decision Intelligence Tools You Should Be Using Right Now
Marketing Insider Group
JULY 10, 2023
CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Developers are improving these tools to automate the data collection, analysis, and decision-making process. Keep the following decision intelligence tools in your martech stack.
CRM 94
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Optimizely’s impact on performance. Choosing the tool for the job
Welcome Software
DECEMBER 26, 2023
In this thought leadership blog post, we will explore the key performance indicators (KPIs) for performance optimization, the impact of Optimizely Web Experimentation and client-side experimentation, and why Optimizely server-side experimentation shines as the superior choice. This resulted in faster and more responsive web pages.
How to Use Email Typography That Speaks Volumes
Litmus
NOVEMBER 16, 2023
The typefaces you can use in email To use a typeface within an email, it needs to be a web font. A typeface needs to be a web font to use within an email, which is a digital typeface that you call in with your code. There are many free web fonts available, plus options you can purchase.
Price 102
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Whatever happened to marketing clouds and Frankenstacks?: Thursday’s Daily Brief
Martech
OCTOBER 21, 2021
Remember the term coined for stack cobbled together from a series of more or less integrated tools: The Frankenstack? It became clear as time passed that the big vendor offerings would be at best hubs, something they seemed to acknowledge by developing app marketplaces for best-of-breed solutions, which played well with their own suite.
Transform 99
99 
Optimizely’s impact on performance. Choosing the tool for the job
Welcome Software
NOVEMBER 28, 2023
In this thought leadership blog post, we will explore the key performance indicators (KPIs) for performance optimization, the impact of Optimizely Web and client-side experimentation, and why Optimizely Server-Side Experimentation shines as the superior choice. Optimizely Web : With great power comes great responsibility.
Does your organization need a marketing automation platform?
Martech
FEBRUARY 3, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. How will this platform integrate with our existing tech stack? What are our goals?
Real Story on MarTech: Is that vendor a zombie?
Martech
JANUARY 14, 2022
Typically these roll-up vendors will have one or two home-grown platforms, but mostly they purchase older toolsets on the cheap, cobble them into “solution bundles,” limit future development to bug fixes and centralize back-office functions. Most martech zombies aren’t lethal and are unlikely to eat your stack.
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Is WordPress really the answer for all businesses?
Martech
MAY 2, 2022
” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content and Experience Management (WCM) system. They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. WordPress is not for everyone. This is crazy!
How to lead, mentor and motivate your SEO team
Search Engine Land
OCTOBER 24, 2023
And, critically, how can you keep your team motivated in a world (wide web) of smoke and mirrors? Some members of your team may develop a highly technical aptitude and may evolve beyond the basics of data, such as Microsoft Excel. So, how can you lead an SEO team effectively, helping to grow their skill sets in the right direction?
SEO 106
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The Real Story on MarTech: The case for Digital Asset Management
Martech
SEPTEMBER 3, 2021
Yet even today the rapid growth of digital media-driven experience needs can catch enterprises by surprise, and martech stack leaders often bear the burden of absent asset management services in their stack. A picture tells a thousand words, right? Paying the price. Why specialize here? DAM pain points: A quick quiz.
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A Preview of HubSpot's INBOUND 2022 Conference
Lynton Web
AUGUST 3, 2022
Developing Successful Media Content For B2b: Goals, Team, And Process. Memberships, Payments, and More: CRM-Powered Web Experiences. INBOUND 2022 is coming! INBOUND 2022 , HubSpot’s annual conference, is Sept. 6-9 and is the company’s first-ever hybrid event. That’s right: You can attend in person or online, and It. INBOUND Overview.
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