Calvyn Lee Blog

JANUARY 5, 2024

Creating a topical map for cybersecurity industries website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information.

Law 130

Law SEO Analytics Education 130

Search Engine Land

MAY 9, 2024

The new buzzword in SEO is information gain. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage. The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning.

SEO 92

SEO User-Generated Food Promotion 92

Search Engine Land

MARCH 15, 2023

It is not a one-and-done approach where you only need to add some code to your website. Getting results from schema markup entails deploying and maintaining it correctly amid constant website and content changes. Large websites have all kinds of content discovery, indexing, and crawling problems because of wrong SEO directives.

SEO 86

SEO eCommerce Analytics Product 86

Search Engine Land

JANUARY 31, 2024

Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results. The other main traffic channels are: Paid traffic: When users reach a website via ads on search engines, such as Google. Direct : When users get to a website directly by entering the URL.

Advertising 133

Advertising Advertisers Analytics SEO 133

Sachs Marketing Group

APRIL 25, 2024

A website is the front door to any business, making its design and discoverability essential. Search engine optimization (SEO) aims to elevate a website’s presence in search engine results, attracting more organic traffic by aligning content with what users are searching for. This article explores how web design affects SEO.

SEO 52

SEO Transform Digital Marketing Health 52

Search Engine Land

NOVEMBER 13, 2023

Attention unlocks efficiency The pivotal paper “ Attention is All You Need ,” introduced the transformer architecture. This rich information allows the decoder to apply attention more effectively. The transformer model accounts for this by adding special information called positional encoding to each word’s representation.

Transform 119

Transform User-Generated SEO Management 119

Marketing Insider Group

MARCH 11, 2024

Once they do, your company has the information it needs to make contact. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Just because a website is easy on the eye doesn’t mean it’s an effective one. Various factors make a website mobile friendly.

User-Generated 107

User-Generated Analytics SEO Branding 107

Hubspot Marketing

FEBRUARY 24, 2023

Technical SEO refers to the behind-the-scenes elements that power your organic growth engine, such as site architecture, mobile optimization, and page speed. Pro tip: Create a website designed to convert using HubSpot's free CMS tools. Let's cover these technical SEO fundamentals before we move on to the rest of your website audit.

SEO 127

SEO User-Generated Place Product 127

Adams & Knight Marketing

APRIL 8, 2020

Honoring excellence in online advertising, this year’s entries spanned 86 industries and 10 online formats, including online ad, video, mobile app, website, and social media. ” “ Best Architecture Website ” for its website redesign for innovative architecture and construction firm, SLAM Collaborative.

Digital Marketing 130

Digital Marketing Entertainment Advertising Advertisers 130

Search Engine Land

MAY 6, 2024

Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. Unintentional website performance changes ( Core Web Vitals and page speed). A website redesign is a great time to clean house.

SEO 122

SEO Analytics Communications Management 122

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. Website Crawling and Indexing Google handles over 3.5

SEO 64

SEO Health Analytics Product 64

Calvyn Lee Blog

SEPTEMBER 26, 2023

Creating a topical map for your website in the web hosting industry is an excellent strategy to establish your site as an authority in this niche. Build a Logical Site Architecture Categories and Subcategories : Organize your content into categories and subcategories that reflect your main topics and sub-topics.

Price 130

Price SEO Management Analytics 130

Martech

JANUARY 10, 2023

APIs make moving data between different systems easier, eliminating the need to input information manually or use multiple interfaces. Assess your current system architecture and platforms. Before integrating any new solutions into your martech stack, assess your existing system architecture and platform capabilities.

Finance 107

Finance CRM Retail Analytics 107

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Search Engine Optimization (SEO) Excellent skills in SEO tools and techniques can improve your website's visibility and traffic. Today, 87% of employers have difficulty finding the right employees.

CRM 90

CRM Digital Marketing Management User-Generated 90

Search Engine Land

JUNE 21, 2023

Brands need to start thinking about what users want to know about the business rather than providing information about themselves. The SERP results below show how easily discovered information-rich content is doing well. use proper schema architecture. Ensure all types of content, such as images, videos, FAQs, etc.

Transform 85

Transform User-Generated Customer Journey SEO 85

Neil Patel

MAY 30, 2018

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. That means that site architecture is the older brother of conversion rate optimization.

User-Generated 121

User-Generated SEO Branding Entertainment 121

Hubspot Marketing

OCTOBER 18, 2018

This stress intensifies even more when you’re lost and you actually have to be somewhere, which is similar to how website visitors feel when they land on a jumbled website. That’s why over 55% of visitors only spend 15 seconds engaging with websites. What is website architecture? If they do, they’ll just leave.

eCommerce 98

eCommerce Email Marketing SEO Branding 98

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. The website was for a small multiple sclerosis (MS) charity. SUBSCRIBE See terms.

SEO 123

SEO New Technology Management Digital Marketing 123

Search Engine Land

APRIL 1, 2024

So, let’s start by ruling out code, architecture and other technical problems. Crawling blocks Google has to be able to access and read a page to take the information it contains back to its database and potentially serve it as a search result. Is the content useful and informative, and does it address a searcher’s query?

Energy 120

Energy SEO Education Place 120

Search Engine Land

MARCH 11, 2024

Using entities in your content provides clues to help search engines accurately interpret your website and connect it to the right searches. Think of it like this: In the past, if you searched for “jaguar,” a search engine would primarily look for websites containing that exact word.

SEO 123

SEO eCommerce Digital Marketing Marketing Strategy 123

Search Engine Land

MARCH 1, 2023

The content of these pages can include relevant information about the specific city or town you’re targeting and the business keywords you’re trying to rank for. Write location-specific information about your business It's best if you can write details on your local page that relates to your business. SUBSCRIBE See terms.

Real Estate 101

Real Estate Food Entertainment SEO 101

Search Engine Land

JUNE 23, 2023

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. Crawl depth: What is it and why does it matter?

Management 101

Management SEO Search Marketers Marketing 101

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. While both aim to bolster website performance, they operate on different mechanisms and timelines. Google’s Core Web Vitals underscore the importance of having a fast, reliable website.

SEO 115

SEO Analytics Management Product 115

Neil Patel

DECEMBER 15, 2020

Individually, cookies do not track data about who you are as a person; they simply give information about your web browser and trends. Cookie tracking can be a great way to learn valuable information about who is searching for your product, where they are searching from, and how likely they are to revisit your website.

Law 142

Law Advertising Advertisers Analytics 142

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic.

SEO 128

SEO User-Generated Transform Market Trends 128

Digital Marketer

JULY 13, 2023

Are you a business owner looking to build a successful ecommerce website? Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic. If so, then SEO should be at the top of your list.

eCommerce 82

eCommerce SEO Price Product 82

Martech

OCTOBER 20, 2022

In fact, a site with excellent on-page optimization and strong linking will always suffer under a poorly coded site architecture and/or design. Dig deeper: Now is the time to relaunch your website. Background Information. What is the purpose of the website? Describe the style of the website you want.

User-Generated 92

User-Generated Promotion Management Customer 92

Customers.ai

APRIL 10, 2024

To install the Website Visitor ID X-Ray Pixel, sign up , go to your dashboard, and navigate to My Automations. It’s essentially our ‘Cookieless Facebook Ad Pixel Replacement’ that collects all of your website visitor data and sends it directly to Facebook. Capture and engage your first 500 website visitor leads with Customers.ai

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Rock Content

OCTOBER 20, 2020

We’re talking about structural problems of a website, which concern technical SEO. In turn, the technical SEO deals with what is behind the pages , the code, and the architecture of the site. We’ll see later that structured data and site architecture, for example, fulfill this function.

SEO 100

SEO Product Communications Customer 100

Martech

NOVEMBER 16, 2023

This can have implications for architecture, data services and integrations. This practice should increase the chances that such critical information is addressed earlier on in future projects, which should help ease frustration. You may be starting the first project you have ever done to build or redesign a website.

Marketing 84

Marketing Marketers Management Product 84

Use Insider

JANUARY 3, 2024

Audit your third-party cookie usage Begin by identifying the third-party cookies your website relies on to kickstart conversations with your developers. Inspect your website code in incognito mode to spot instances of cookies being set and sent on requests. For example, you can trigger campaigns based on Page Type or URL.

Transform 52

Transform Price Marketing Strategy Product 52

Hubspot Marketing

JULY 12, 2022

It's hard to overstate the importance of having a quality website for nonprofit organizations. All of an organization's outreach, marketing, and ads need to drive an audience to take action like donating, finding out about services, or signing up for information. The 6 Phases of a Successful Nonprofit Website Project.

Health 92

Health Transform SEO CRM 92

Search Engine Land

DECEMBER 6, 2022

The same is true for your ecommerce website. information architecture and taxonomy) matter quite a bit in SEO. This hypothetical grocery store is akin to the ecommerce website with “Shop” in the navigation. Once you’ve clicked through, you get a list of every product available on the website.

eCommerce 87

eCommerce SEO Manufacturing Price 87

SMA Marketing

OCTOBER 26, 2023

For a long time, most businesses only needed a simple website to prove their company existed. In this post, my goal is to shed some light on what SEO is and make the argument that search engine optimization is essential to any business looking to grow by increasing its online visibility and website traffic from organic search results.

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Search Engine Land

JUNE 14, 2023

Simply put, a headless CMS is a content management system that separates the process of creating and managing content from how it is presented on websites or applications. Any content added into the headless CMS sends that content to the main website through API integration. Can it really improve the way we do SEO? SUBSCRIBE See terms.

SEO 95

SEO Digital Marketing Management Product 95

Search Engine Land

JANUARY 27, 2023

That money is much needed in creating a great website with great user experience and helpful content.” Before that, the ugliest websites with dismal interfaces ranked high with simple HTML pages. Everything will not magically fall into place just because you have website traffic. You have no choice. You're not alone.

SEO 99

SEO PR Key Performance Indicator Place 99

SocialPilot

DECEMBER 6, 2023

Quality of content : Authenticity, informativity, and content accuracy are also major ranking signals. Post information: Information like how many users liked a post, when it was posted, its length, and where it was posted also impacts its visibility in feeds.

Entertainment 80

Entertainment Fashion User-Generated Analytics 80