Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. What’s the difference between lab data and real user data?

User-Generated 115

User-Generated Analytics SEO 115

Search Engine Land

MAY 16, 2024

Google has added two new crawlers to the Googlebot family of web crawlers: GoogleOther-Image GoogleOther-Video Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. Many of you check your crawling activities and bot activity on your website and in your log files.

Product 85

Product SEO 85

Hubspot Marketing

APRIL 2, 2024

The insights from this article came from the H ubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance. In other words, a responsive design will automatically reformat your website for all screen sizes.

Energy 98

Energy User-Generated B2C eBook 98

Hubspot Marketing

APRIL 2, 2024

As a result, companies that have responsive websites generate more leads and maintain an increasing competitive advantage over companies that don't. But what exactly is responsive website design, how does it work, and why should you make the switch? Let’s unpack three major benefits of responsive web design. Let’s get started.

Shoppers 99

Shoppers Price User-Generated Customer 99

Search Engine Land

NOVEMBER 9, 2023

Today, we not only optimize for search engines but also optimize the overall web presence of a business. We are moving on from SEO to search optimization. Additionally, I’ve emphasized how SEO is effectively contributing to the sustainability of the web ecosystem. the website) more valuable day by day.

SEO 120

SEO Health User-Generated Education 120

Search Engine Land

DECEMBER 13, 2023

Optimizing page speed for enterprise-level websites is challenging. Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. You can use BuiltWith to analyze a website’s tech stack. That is just the beginning.

Marketing Automation Platform 107

Marketing Automation Platform Energy SEO Analytics 107

Search Engine Land

MAY 8, 2024

While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Understandably, the impact for UX is much greater, as UX is focused on optimizing the experience to drive better results. Understanding user intent is key to this.

SEO 95

SEO Gen Z User-Generated Health 95

Search Engine Land

MARCH 26, 2024

A fast-loading website provides a good user experience and helps increase conversion rates. Google also recently updated its documentation to confirm that Core Web Vitals are used by its ranking systems. Ready to make your website fast? How does this correlate with what visitors can see as the website is loading?

User-Generated 109

User-Generated SEO 109

Search Engine Land

MAY 6, 2024

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Unintentional website performance changes ( Core Web Vitals and page speed). A website redesign is a great time to clean house.

SEO 129

SEO Analytics Communications Management 129

Search Engine Land

APRIL 19, 2024

Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize. Google Search Console Pros : Free. Cons : Highly manual, no API connections.

Analytics 106

Analytics SEO Customer Management 106

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Using entities in your content provides clues to help search engines accurately interpret your website and connect it to the right searches.

SEO 126

SEO eCommerce Digital Marketing Marketing Strategy 126

Search Engine Land

MARCH 5, 2024

Also, IndexNow accounts for 17% of new URLs clicked in web search results Canel added. This shows you a curated and prioritized list of the top SEO issues that Bing found for your website. IndexNow provides a method for websites owners to instantly inform search engines about latest content changes on their website.

SEO 130

SEO Management Product 130

Sachs Marketing Group

APRIL 25, 2024

Web design significantly influences SEO by affecting how easily users interact with a site. A website is the front door to any business, making its design and discoverability essential. Web design focuses on a site’s aesthetic and functional aspects, ensuring it is appealing and user-friendly.

SEO 52

SEO Transform Digital Marketing Health 52

Martech

NOVEMBER 16, 2023

It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. Dig deeper: Optimizing the online experience for disabilities improves it for all customers While this focus is a good thing in terms of helping people, the bottom line is still the bottom line. “If Get MarTech!

Non-Profit 108

Non-Profit Branding CMO Law 108

Hubspot Marketing

OCTOBER 25, 2023

Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do. But as a site owner, how do you know if your site visitors and Google consider your website spammy? How would you know?

User-Generated 109

User-Generated SEO Analytics Real Estate 109

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool.

SEO 118

SEO Analytics Management Product 118

Search Engine Land

OCTOBER 6, 2023

Page experience and Core Web Vitals for site speed, responsiveness and visual stability. Performance optimization: CDN, caching and lazy loading. Page experience and Core Web Vitals Core Web Vitals are a set of user-centric metrics that Google uses to quantify key aspects of user experience in the real world.

CRM 122

CRM Customer Journey SEO New Technology 122

OnPassive Marketing

JANUARY 19, 2024

We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digital landscape. Optimize Your Google Business Profile: Encourage customer reviews and use Google Merchant Center for better visibility in both Google Shopping and SGE.

Transform 145

Transform User-Generated SEO Advertising 145

SMA Marketing

OCTOBER 26, 2023

For a long time, most businesses only needed a simple website to prove their company existed. Many misunderstand the term SEO (Search Engine Optimization) because it has a variety of meanings. Paid Search Is Not SEO Search Engine Marketing (SEM) is gaining website traffic by purchasing ads on search engines.

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Search Engine Land

OCTOBER 23, 2023

Further, unlike ChatGPT, Bard has native access to the live web. Here are four distinct areas where Bard surges ahead in the AI chatbot competition for SEOs: Schema markup generation On-page optimization Competitive analysis Technical SEO guidance Important reminder: Use your brain! Title should be no more than 60 characters.

SEO 141

SEO User-Generated eCommerce Customer 141

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? How many visitors does a website typically get? How many visitors does a website typically get? It depends.

B2C 143

B2C Analytics User-Generated SEO 143

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. Website Crawling and Indexing Google handles over 3.5

SEO 64

SEO Health Analytics Product 64

Lynton Web

APRIL 11, 2024

Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. Search engine optimization (SEO) and keyword research are critical components of a successful blog strategy.

Whitepaper 105

Whitepaper SEO eBook Place 105

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 134

Product SEO Copywriting eCommerce 134

Rock Content

APRIL 8, 2024

SEO or search engine optimization is the key to getting high-ranking slots in organic searches. Optimizing for local SEO means those looking for a service or product in your area can find you. Local SEO refers to optimizing your business’s visibility in local search results. Include a contact page on your website.

SEO 82

SEO Place Promotion Marketing Strategy 82

Rock Content

APRIL 12, 2024

SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. This, in turn, can increase brand awareness , website traffic, and conversions. Why Does SEO Matter?

SEO 87

SEO Key Performance Indicator Marketing Plan Target Market 87

Search Engine Land

JANUARY 11, 2024

Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Here’s a quick way to check what other sites say about you: Google your website. Web results about the source : Provides search results about the specific site/result. What other sites say about you carries more weight.

SEO 131

SEO Branding Marketing Strategy Content Marketing 131

Search Engine Land

APRIL 23, 2024

Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Answer: If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility: 1.

SEO 95

SEO User-Generated Health Analytics 95

Scoop.it!

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. Building the right website architecture First things first, it’s important to keep in mind that good web design starts with good website architecture.

User-Generated 78

User-Generated SEO Market Trends CRM 78

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. However, it’s important to keep in mind the source of this information, and that certain advice may prioritize TikTok’s interests over advertisers’ Ad account optimization. Campaign setup.

Advertising 119

Advertising Advertisers Search Marketers Marketing 119

Hubspot Marketing

DECEMBER 15, 2023

When you think about search engine optimization (SEO) , one major search engine probably comes to mind: Google. With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Should you optimize for Bing? But what about Bing SEO?

SEO 89

SEO User-Generated Marketing Marketers 89

Search Engine Land

SEPTEMBER 21, 2023

Previously, Bing only showed web search and crawling data, now this report gains metrics on Bing Images, Bing Videos, Bing News, Bing Knowledge Panel, and more. Chat is combined with web data at this point, but this should not be surprising to anyone as we expected Bing not to release individual Bing Chat data any time soon.

SEO 110

SEO 110

Search Engine Land

OCTOBER 10, 2022

A fast website is a crucial part of improving your SEO rank ; however, guides will oftentimes give generalized statements of optimization and what it can do for your website, or go in-depth into more technical aspects that might overwhelm some users. WordPress websites and optimization. Google Core Web Vitals.

SEO 106

SEO User-Generated Education Price 106

Hubspot Marketing

APRIL 26, 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Accelerated Mobile Pages (AMP) - An open source project by Google to help publishers create webpages and content that are optimize for all devices. Anchor Text - The actual text of a link to a web page.

SEO 136

SEO Marketing Marketers Advertising 136

Sachs Marketing Group

JANUARY 10, 2024

As a general guideline, you should redesign your website every 2-3 years. Your website is responsible for making a good first impression on your customers. As website design trends and technologies evolve, so should your website to maintain relevance and effectiveness. How Often Should You Redesign Your Website?

Transform 96

Transform SEO Digital Marketing New Technology 96

Hubspot Marketing

JANUARY 17, 2023

Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Without CSS, websites would be walls of plain text. Without Ja=ooovaScript, we wouldn’t be able to add dynamic, interactive, engaging elements to our websites.

Management 143

Management SEO Place 143