Jeff Bullas

FEBRUARY 28, 2023

Jump forward to today and my website, that you are on right now, has had over 16 million readers. Above all else, blogging is a platform for self development. Step 3 – Develop a memorable brand I wanted to stand out, so I got a friend to create a caricature of my head… How will you stand out? I don’t say that to brag.

Price 324

Price Place Education Branding 324

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Web development resources are often scarce and report into the IT organization.

Retail 92

Retail Customer Journey Management Customer 92

Search Engine Land

APRIL 23, 2024

Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Answer: If your website has been removed from Google search after a core update, there are several steps you can take to improve your site’s visibility: 1.

SEO 92

SEO User-Generated Health Analytics 92

Hubspot Marketing

APRIL 2, 2024

The insights from this article came from the H ubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance. Today, with so many people surfing the web from their phones, it's essential to offer a great mobile website experience.

Energy 98

Energy User-Generated B2C eBook 98

Search Engine Land

MAY 16, 2024

A site migration refers to the process of making major changes involving a website. This might include moving a site to a new domain or hosting provider, switching to a different content management system (CMS) or merging multiple websites into one. Why is SEO important in site migrations? Zero SERP features to 1,496 SERP features.

SEO 94

SEO Analytics Management Health 94

Search Engine Land

FEBRUARY 29, 2024

Google has added new search developer documentation for structured data carousels (beta). If you have a local business or product or event website that can make use of this beta carousel, you might want to give it a try. The new documentation can be found here and is under the “early adopters program.” Why we care.

Price 138

Price Product SEO 138

Search Engine Land

MAY 20, 2024

And the websites it lists aren’t hallucinations. So based on this screenshot, OpenAI is likely using retrieval augmented generation (RAG) to rewrite the query and search on bing.com to find websites. Should you block ChatGPT’s web browser plugin from accessing your website? Searched sites. Dig deeper. Answers and sources.

Product 77

Product SEO 77

Search Engine Land

APRIL 8, 2024

Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them. Include relevant links back to your website within the content. Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools.

Finance 101

Finance Manufacturing Health Education 101

Lynton Web

APRIL 11, 2024

Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. Including meta descriptions, alt tags for images, and internal links to other relevant pages on your website is also pivotal.

Whitepaper 105

Whitepaper SEO eBook Place 105

Martech

JANUARY 30, 2024

Sentry provides SaaS error and performance monitoring to developers. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.” Also, developers are hyper-sensitive to anything that even smacks of standard marketing.

Customer Acquisition 122

Customer Acquisition Marketing Marketers Global Marketing 122

Hubspot Marketing

APRIL 2, 2024

It was here that Simonyi and Lampson began developing the WYSIWYG editor, which they'd started to conceptualize while at Berkeley. Bravo was enabled by the first fully networked personal computer , the Xerox Alto, which was developed at Xerox PARC in 1972. While WebMagic was the first of its kind, similar editors were quick to follow.

User-Generated 79

User-Generated Management Product Customer 79

Search Engine Land

FEBRUARY 20, 2024

The three Core Web Vitals metrics each measure a different aspect of the experience users have on your website. INP assesses how quickly your website responds to user interactions. How does Google know how fast your website responds to user interactions? What is Interaction to Next Paint?

SEO 123

SEO Analytics 123

Martech

DECEMBER 14, 2023

Be aware that if your website depends on third-party cookies, this rollout might pose challenges. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.” Why we care. What are third-party cookies?

SEO 129

SEO Place Advertising Advertisers 129

Search Engine Land

NOVEMBER 22, 2023

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Once the location’s details are live on the website, you can set up GBP next.

SEO 121

SEO PR Promotion Customer Journey 121

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Search Engine Land

MAY 16, 2024

Google said , “the new crawlers were launched to better support crawling of binary data that may be used for research and development.” Many of you check your crawling activities and bot activity on your website and in your log files. Why these new crawlers. ” More on Google crawlers. It is a real Googlebot.

Product 105

Product SEO 105

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. As you develop messaging for different marketing channels, keep messaging consistent across all of the platforms you use. Review past events and the marketing strategies you used.

Event Marketing 99

Event Marketing Marketing Plan Key Performance Indicator Logistics 99

Search Engine Land

AUGUST 23, 2023

Launching a new website is one of the more exciting projects for a company. Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. Stage 1: The strategy phase In the strategy phase, teams discuss how the website will look and function.

SEO 98

SEO Analytics Search Marketers Product 98

Search Engine Land

DECEMBER 14, 2023

Be aware that if your website depends on third-party cookies, this rollout might pose challenges. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.” Why we care. What are third-party cookies?

SEO 111

SEO Place Advertising Advertisers 111

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. And technology buyers also buy on emotion.

Transform 107

Transform Branding Management Education 107

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. What components are at play when a casual website visitor turns into a lead? Here are the steps to follow to create a lead generation website from scratch.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Search Engine Land

FEBRUARY 15, 2024

You can learn how to implement SEO best practices Some SEO agencies allocate resources for research and development time. Depending on your website and business situation, the SEO strategy may vary. Search engine ranking assessments Identify where to make website repairs to overcome a rankings drop.

SEO 118

SEO Thought Leadership Education Management 118

Search Engine Land

MARCH 11, 2024

Using entities in your content provides clues to help search engines accurately interpret your website and connect it to the right searches. Think of it like this: In the past, if you searched for “jaguar,” a search engine would primarily look for websites containing that exact word.

SEO 123

SEO eCommerce Digital Marketing Marketing Strategy 123

Tiecas

APRIL 23, 2024

Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers? Is Your Industrial Website Optimized for Engineers and Technical Buyers? Clear calls to action: Does your website guide users with prominent calls to action (e.g.,

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Search Engine Land

SEPTEMBER 11, 2023

You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? New websites can take at least three to six months to rank on Google. You can’t just wait for search engines to index your website or for people to start searching for your event.

SEO 143

SEO User-Generated Energy Promotion 143

Tiecas

MAY 17, 2024

An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Strategic Framework for Industrial Website Design But where do you begin?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Martech

MAY 20, 2024

Prompt: What would be the needed components for an event ticketing company that has a website and iOS and android apps. Answer: To create loyal customers for your event ticketing company, it is important to focus on providing a seamless and personalized experience across your website and mobile apps. User-friendly interface.

Customer loyalty 59

Customer loyalty Marketing Automation Platform User-Generated CRM 59

Search Engine Land

DECEMBER 13, 2023

Optimizing page speed for enterprise-level websites is challenging. Page speed for enterprise sites: Key considerations Developing page speed recommendations after a technical audit is fairly straightforward. This includes everything, from what the website is made with (like the CMS) to scripts that track analytics and marketing.

Marketing Automation Platform 103

Marketing Automation Platform Energy SEO Analytics 103

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. Google’s changes won’t impact this type of data collection.

Advertising 117

Advertising Advertisers Marketing Strategy Customer 117

Martech

FEBRUARY 15, 2024

We used the tools to help generate content for websites and images to give our creatives a head start. It has read our website and is integrated into our G-Suite, Chrome browser and Slack application. Developers point to increasing error rates, low retention of previous commands and outputs, and a general lack of support.

Shipping 119

Shipping Communications Management Product Marketing 119

Hubspot Marketing

APRIL 2, 2024

But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. A website's viewport controls the width of a webpage for the device a user is viewing it on. And trust me, that's probably a lot of your website visitors, seeing as mobile search queries have already begun to surpass desktop.

User-Generated 91

User-Generated SEO Place 91

Search Engine Land

DECEMBER 1, 2023

Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. This is especially useful for an e-commerce website. See terms.

SEO 130

SEO PR eCommerce Analytics 130

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Customer 87

Customer CMO User-Generated Advertising 87

Search Engine Land

AUGUST 28, 2023

It ensures search engines can effectively access, crawl, and interpret a website. Cost-effective and time-saving By identifying and addressing technical issues during the development phase, engineers can prevent costly mistakes that require rework. JavaScript SEO JavaScript plays a crucial role in modern web development.

SEO 93

SEO Transform Management Search Marketers 93

Search Engine Land

DECEMBER 18, 2023

Technology : Is your website search engine-friendly? If you are a small business using WordPress (or a similar CMS) for your website, technical SEO should be something you can check off your list pretty quickly. If you have a large, bespoke website with millions of pages, technical SEO becomes much more important (and troublesome).

SEO 136

SEO User-Generated Place Management 136

Neil Patel

SEPTEMBER 16, 2021

Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Today, I’m speaking to web developers. In this post, learn the 8 best practices for SEO for developers. What Do Developers Need to Know About SEO? Websites are constantly evolving.

SEO 140

SEO Communications Branding Customer 140

Rock Content

APRIL 12, 2024

SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. This, in turn, can increase brand awareness , website traffic, and conversions. Why Does SEO Matter?

SEO 88

SEO Key Performance Indicator Marketing Plan Target Market 88