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How wisdom makes AI more effective in marketing

Martech

Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology. It begins with an innovation, such as AI.

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The Best Time to Post on LinkedIn to Boost Your Following + Engagement in 2024

Buffer Marketing

It makes sense, of course — LinkedIn’s primary purpose is to connect professionals, and many users need to log on daily for their work. Finally, some hard evidence supports my anecdotal claims that folks need to use  LinkedIn carousels !) The graph above breaks down the week into hourly chunks.

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This Writing Technique Turns Your Copy Into a “Mind Movie”

Hubspot Marketing

Then she told us if the heart rate deceleration kept happening, an emergency cesarean would be necessary. Mind Movies can be self-inflicted — an athlete, for example, might imagine herself making the game-winning shot — or, they can be done to us, prompted by writing. “Yes,” she said. It's in the fifties now,” she said. my wife asked.

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How to manage social media content creation across networks

Sprout Social

We’ll also share content creation tools you can use to support your creativity. In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. What is content creation in social media?

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Join us on May 25 to learn how you can drive actual results through social media using our easy-to-follow, 3-Step B2B Social Media Process and take your business and career to the next level. This webinar will cover: Why social media is a critical go-to-market channel in 2022. May 25, 2022 at 9:30 AM PDT - 10:30 AM PDT

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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer Marketing

Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.   This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility. Why is this newsworthy or important?

PR
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How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

Hubspot Marketing

Having worked with several B2B organizations, I’ve observed that each department often works in isolation. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Marketers are often asked to do more with less. I’ve been there too.