This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology. It begins with an innovation, such as AI.
It makes sense, of course — LinkedIn’s primary purpose is to connect professionals, and many users need to log on daily for their work. Finally, some hard evidence supports my anecdotal claims that folks need to use LinkedIn carousels !) The graph above breaks down the week into hourly chunks.
Then she told us if the heart rate deceleration kept happening, an emergency cesarean would be necessary. Mind Movies can be self-inflicted — an athlete, for example, might imagine herself making the game-winning shot — or, they can be done to us, prompted by writing. “Yes,” she said. It's in the fifties now,” she said. my wife asked.
We’ll also share content creation tools you can use to support your creativity. In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. What is content creation in social media?
Join us on May 25 to learn how you can drive actual results through social media using our easy-to-follow, 3-Step B2B Social Media Process and take your business and career to the next level. This webinar will cover: Why social media is a critical go-to-market channel in 2022. May 25, 2022 at 9:30 AM PDT - 10:30 AM PDT
Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility. Why is this newsworthy or important?
Having worked with several B2B organizations, I’ve observed that each department often works in isolation. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Marketers are often asked to do more with less. I’ve been there too.
Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks. Ill cover why startups need SEO, a detailed step-by-step guide on how to do SEO for startups, and tips from entrepreneurs and SEO professionals who have had great success.
Of course, it’s not been without work. While the challenge is now over, we still have folks popping into the community asking for these prompts — which is why we’re sharing them here, for everyone to use. Work smarter, not harder. If that resonates, you’ve come to the right place.
But when it comes to work-related processes, it's one of my favorite things. Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy. And thats why Ive included as much of my knowledge on the subject as possible in this article.
Digital natives aren’t like the rest of us. We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland. Call it “the consumerization of B2B.” They want video. They want to be engaged and entertained. Don’t blow it.
Content falls flat, email campaigns flop, or new hires dont work out. But, if you dont understand why that hire didnt work out if you fail to understand the real problem youre bound to repeat it. The RCA process helps uswork through those fears using a data-driven approach and critical thinking.
To illustrate why, lets go over some of the advantages. Then, check your inbox for QR code assets you can use. Plus, research from Shout About Us reveals that up to 76% of customers may update their negative reviews if you reply and take steps to address their concerns. This is the best way to get good Google reviews.
That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. How do social listening and customer advocacy work together? The customer is always right.
The first ten months essentially balanced out to break even, but then November and December each brought in over $100,000 in profit, pushing us to that final $200,000 figure for the year. This gives us a strong indication of what 2025 might look like, starting the year with this kind of monthly profitability as our baseline.
In this edition: The Most Important Lessons I Learned from a Martech AI CMO What 10,000+ Linkedin Votes Tell Us About The State of Marketing Ops Today POLL: Which Area of Revenue Operations Drives the Most Impact on Revenue? How can your work help your customer get promoted? Here are the biggest lessons we walked away with.
If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. What if consumers could see how their data was being collected and used? The people who collect that information desperately don’t want us to know everything they collect and know about us.
In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. Using a company of our size as an example, that sort of money is very significant. I knew he had it. But what about the rest?
Here are some practical approaches we used at Gong that are still relevant and effective today. So, we started with that goal and worked backward. And from there, offering useful, actionable guidance that made people feel seen and supported. We asked ourselves: What are they doing today thats no longer working?
What is engagement rate and why does it matter? That’s why engagement rate is one of the strongest indicators of content performance. Let’s dive in. Engagement rate is one of the most important social media metrics — but it’s also one of the most misunderstood. Low engagement. High engagement.
Read on for industry insights, examples, and advice on using numbers in social media narratives. Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese.
Ive even found that I use my credit card as a form of activism and intentionally buy from brands whose values are ones I believe in and want to reward. When I work with clients on this, we often do it in the context of revisiting and revising their mission, vision, and brand values, to make them more inclusive.
But from my experience, copywriting isn’t the most effective use of generative AI. Use case 1: Enhance your marketing foundations Your marketing team should have foundational information for every campaign they create, such as: Features, advantages and benefits (FAB) analysis. Sarah asked for more details on why this was.
But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s why we created our Marketing AI Steering Group—a cross-functional team dedicated to driving strategic, responsible and ethical adoption of AI technology.
Table of Contents The Rise of AI Content So, should you use AI content? Why does AI content need humanization? How to Humanize AI Content Free AI Content Humanization Tools The Rise of AI Content According to Pew Research , 55% of Americans use AI at least once a day. But why exactly? Let me explain.
So it’s worth understanding why it’s been so tough , what has changed in the customer journey , and answer the question: where do we grow from here? 3 Reasons Why the Growth Formula Is Broken The growth formula is simple: More traffic * Higher Conversion * Better Retention = Higher growth. Search has fundamentally changed.
No matter what fills your schedule every week (work, parenting, school, or everything in between), here’s a truth we all feel: our time is valuable. For years, I had miscategorized Pinterest as an app merely for seeking inspiration for my next bathroom remodel or reminding myself why I don’t need to get bangs every fall.
Why arent my posts getting traction? DMing loyal followers or using Stories with a prompt can spark that crucial first-hour buzz. Tracking reveals what works. Use tools like Hootsuite Analytics or Instagram Insights to monitor reach and engagement, refining your strategy over time. Is the algorithm out to get me?
Heres why it is so important for you to be the guide and not the hero of the story you are telling. Nobody wants to work with a villain. Why Your Personal Brand Should be the Guide Being the guide means stepping out of the spotlight and letting your customer shine. They dont shout, Look at us; were amazing.
When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search. The first five use cases are from HubSpot’s internal SEO team. hours per day with AI.
Then, respondents used Robert Plutchik’s “Wheel of Emotion” to label the emotions evoked by each image – helping us code the specific emotional interplay that drives viral content engagement. So, where’s the disconnect? In our study, we discovered: Positive emotions were more prevalent in viral content than negative ones. Astonishment.
At their core, they work like a small business within a business. “ The key to innovation is building these small teams that work the way a startup can — in fast sprints ,” he says. Lesson 3: Go all-in on what's working to grow faster. Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.
I gained more understanding about other functions and how the business worked. It quickly became clear that although everyone used the word “predictive,” they meant very different things. What exactly is that train speeding toward us? In my quest to be seen as significant, I became what HR teams call “T-shaped.”
is a mantra I frequently use during presentations and keynote addresses. Many people will use perceived high-quality numbers out of context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive.
I studied successful online stores to find out what works best. “When people ask what our marketing hack is or which agency we worked with, they miss the point. We had 3,000 people on the phone tell us exactly what they wanted. Take detailed notes using their exact words. Talk to your customers. Just listen.
But its capabilities are expanding and users are experimenting with more use cases. For this article, I used the Google Gemini generative AI application to help me analyze customer data, identify customers that met certain criteria and receive recommendations and messaging to use with those customers.
My go-to strategy is to give everyone a job and not try to do all the work. That’s why I delegate. Delegation shows trust, not shirking This delegation of authority — empowering the people you work with or who report to you — is also how I run my company. That’s how a successful email team works, too.
I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention. Table of Contents Whyuse AI for marketing personalization? Personalization.
It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. This is where AI dramatically differs from social media and why it becomes much more complicated to determine success metrics.
In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. He tracked their exposure to anti-drug ads and their marijuana use over time. The ads didnt reduce drug use. All of us have seen these messages before.
This ensures every post is useful, clear, and built to perform. They’ve helped us attract over 635,000 organic visitors every month. Content briefs help teams work together by reducing revisions and speeding up the writing process. Use them as references. At Backlinko, we’ve seen how strong content briefs drive results.
Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? But why do many organizations hit stumbling blocks when they try to take this approach? Teams might find themselves working hard but not making tangible progress toward meaningful outcomes.
Even using A/B testing to build an ICP doesn’t guarantee that the people resonating with your messaging are the 20% of your customers driving 80% of your profits. They want a reliable solution that consistently works. And if yours doesn’t, they’ll churn and never tell you why. They are struggling to grow their business.
Today's expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset , too. Fun fact: Heike used to run her own business throwing princess birthday parties and story hours for kids. This is Young's motto and driving motivation behind all of her work.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content