Trending Articles

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Build Lead Nurturing Sequences with Email Marketing Automation

Aspiration Marketing

Are your marketing efforts yielding a trickle when they should be a torrent? Picture a sales funnel brimming with potential, yet leads are vanishing before conversion. It's a common frustration: valuable prospects slipping through the cracks due to inadequate nurturing. But what if you could transform this leakage into a steady stream of qualified, eager buyers?

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ChatGPT Now Has a Memory: What Does that Mean for You?

Jeff Bullas

A few weeks ago, I noticed something strange while chatting with ChatGPT. It was finishing my sentences, quoting my past musings and dropping references to the products I was testing. Like a clingy ex who had access to my Evernote. At first, I thought: “Wow, this thing gets me.” Then I thought: “Wait… this thing “really” gets me?” Turns out, ChatGPT had quietly rolled out a memory feature on April 10, 2025.

Education 182
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3 Different Versions of Marketing Ops Team Scope & Remit

The Marketing Operations Leader

In this edition: 3 Different Versions of Marketing Ops Team Scope & Remit Hot Take on Marketing Ops Versus Revops Versus Gtm Ops POLL: Where Should the Martech Team Sit in an Organization? Exclusive For Paid Subscribers : How to Launch New Features and Processes in Enterprise Marketing Operations June is the gut check. Is your plan still aligned to the business?

Finance 130
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Grab and go

Seth's Blog

Every retailer knows that the items that sell the best are at eye level or at the cash register. Some people are hungry, rushed, distracted and lazy. If you want to reach them (us), you need to make it convenient. The lesson is simple: We can market to ourselves the same way others market to us. Put the good habits in a place where they’re easy to find and engage with.

Retail 155
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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The trust premium: backing quality media isn’t a virtue, it’s a business imperative

The Drum

As Channel 4 shifts the focus from chasing reach to championing relevance, we explore why this evolution presents a valuable opportunity for advertisers to invest in highly regulated, brand-safe environments that deliver premium content which audiences actively choose and trust. Trust has become one of the most valuable currencies in media today. But in the scramble for reach, brands are at risk of funding environments that are unregulated, unverified and increasingly unsafe.

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Google Shows Why Rankings Collapsed After Domain Migration via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller showed how to diagnose a search visibility issue that was apparently triggered by a domain migration. The post Google Shows Why Rankings Collapsed After Domain Migration appeared first on Search Engine Journal.

SEO 124
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Social media image sizes (2025 update) for every platform

Hubspot Marketing

When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically. Boy, was I wrong. Between cropped headers, stretched thumbnails, and text that disappeared on mobile, it didn’t take long to realize that each platform plays by its own rules — and they change often.

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Ecosystems come and go

Seth's Blog

Your project doesn’t exist in a vacuum. Your company wouldn’t exist if it weren’t for the customers, competitors, marketplaces, systems and tech that make it all work. I used to make almanacs. Long, detailed, fact-checked reference books that might save a trip to the library. When there are plenty of bookstores and no internet, the almanac is an important resource and a useful business model.

Energy 143
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How strong brands build stronger B2B pipelines

Martech

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well.

Branding 101
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B2B SEO vs. LMO: What's the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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8 Tools That Make Marketing Teams Actually Work Smarter

Aspiration Marketing

Marketing teams today are juggling more than ever. They're overseeing an expanding range of channels, rolling out large-scale campaigns, and capitalizing on more opportunities to make a real difference. Sound familiar? If you're doing this, you don't have to do it alone. With the right tools, you can build smarter ways to work from the ground up.

Marketers 130
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The reputation equation: ‘hard to measure when you have it – but you know when you’ve lost it’

The Drum

Corporate reputation – invisible when it’s intact, but it’s all anyone sees when it’s gone. And CMOs are uniquely placed to protect and strengthen it. Business leaders reveal why and how the CMO is increasingly the CEO’s greatest asset at Bloomberg Media’s Leaders Roundtable, Paris. In a landscape defined by crumbling trust in institutions and business, geopolitical uncertainty, economic fragility, AI transformation, and fast-changing stakeholder expectations, corporate reputation is no longer a

Transform 105
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The state of inclusive marketing in 2025 [new data + expert insight]

Hubspot Marketing

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Fashion 91
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Google Ads AI Max Coming To All In Q3 2025

Search Engine Roundtable

Google's new AI Max in Google Ads for Search campaigns is coming to all advertisers in Q3 of 2025. As a reminder, Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and creative enhancements" of "the best of Google AI to your Search campaigns.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl via @sejournal, @martinibuster

Search Engine Journal

Google responds to a publisher's concern about crawl budget and rankings due to Googlebot's requests for non-existent pages The post Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl appeared first on Search Engine Journal.

SEO 114
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The Ultimate Business Development Checklist: 7 Steps to Success

Aspiration Marketing

It's common to feel overwhelmed by the constant demands of business development. Opportunities come and go, and staying ahead can feel impossible. Many professionals find themselves reacting to situations rather than driving growth. The problem is in shifting from simply managing the present to building a sustainable future. So, how do you implement a process that ensures consistent progress and long-term success?

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From refugee to B2B rethinker: how Kyall Mai is retooling marketing with AI, empathy and a bit of nerve

The Drum

Kyall Mai didn’t set out to become a poster boy for B2B marketing’s future. But as chief innovation officer at Esquire Bank, and now ANA’s 2025 B2 Marketer of the Year, that’s exactly where he’s landed. His approach? Less about shiny tech for the sake of it, and more about building marketing around empathy, AI and actual usefulness. All in a category - banking for law firms - hardly known for emotional resonance or creativity.

Law 94
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Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

Hubspot Marketing

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what this means for content marketers.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Google On Unrelated Content As A Search Ranking Issue

Search Engine Roundtable

Google's John Mueller responded to a complaint about indexing issues and ranking drops within Google Search, citing that the possible reason is unrelated content on the site. John said in response to the complaint, "One of the things I noticed is that there's a lot of totally unrelated content on the site.

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Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid

Search Engine Journal

How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions. The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.

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Email Drip Campaign Best Practices: How to Build Lasting Relationships

AWeber

You’ve carefully crafted the perfect lead magnet, and watched as new subscribers roll in… but after that initial welcome email, things get strangely quiet. This is where so many promising leads drop off your radar. The answer? A well-planned email drip campaign — a proven way to build trust, nurture interest, and automate your marketing--without burning yourself out.

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4 reasons retail media is the new creative playground

The Drum

Walmart Connect’s Khurrum Malik shares why he thinks the burgeoning sector of retail media affords brands a more creative sandbox than they may first think. For years, retail media has been seen as the final stop on the customer journey – a place to close the sale, not spark imagination. Today, CMOs and their agency partners are increasingly recognizing retail media’s potential to win carts and minds across the funnel, such as Kellanova’s experimentation.

Retail 94
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Pride Month marketing: how brands are approaching it in 2025

illumin

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.

Gen Z 81
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Google Looks To Reduce Search & Ad Units With Buyout Program

Search Engine Roundtable

Just when you thought the layoffs were over (remember January 2023), Google is offering a buyout program across search and ad units, including knowledge and information and central engineering units as well as marketing, research and communications teams, CNBC has reported.

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3 Examples Of Product-Led SEO via @sejournal, @Kevin_Indig

Search Engine Journal

Not all SEO scales the same. This piece breaks down when product-led strategies work – and when they don’t. The post 3 Examples Of Product-Led SEO appeared first on Search Engine Journal.

Product 103
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7 UK influencer marketing examples to inspire your next campaign

Sprout Social

The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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AI, agency shake-ups and the fight for relevance: what India’s ad CEOs are watching

The Drum

At Goafest 2025, India’s top agency leaders opened up about the forces reshaping the country’s advertising industry – from AI disruption to network consolidation and a generational creative shift. Amit Bapna reports from the ground. Goafest, the largest annual gathering of marketing professionals in India, recently concluded its latest edition in Goa, the country’s beach capital.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

The martech landscape is evolving rapidly — and creative operations is increasingly at the center of that transformation. As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. What was once a simple SaaS transaction — buy a license, get trained, start using — no longer fits.

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How to Leverage Paid Media Advertising for E-commerce Growth

Marketing Insider Group

You’ve built the site. You’ve stocked the products. Maybe you’ve even posted a few times on social media. But your e-commerce shop isn’t getting any traction. Sound familiar? Running an online store without paid media is like opening a new pizza joint in the middle of the desert. People can’t buy what they don’t know exists. That’s where paid media for e-commerce enters the chat.