Trending Articles

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Integrate Your Website with HubSpot for Lead Capture and Management

Aspiration Marketing

Do you ever wonder where your website visitors disappear after browsing? Or perhaps the valuable details they provide seem to vanish into thin air? Failing to effectively capture and organize potential customer information can lead to significant missed opportunities for any growing business. Fortunately, a powerful strategy exists to directly address this challenge, forging a strong connection between your website and your business goals.

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Versions of reality

Seth's Blog

A sea slug sees far more colors than you do, and you probably see more than a profoundly color-blind person. Who’s right? We each carry our own version of reality, our own story about what happened, what’s around us and how things work. Our chosen reality serves two useful purposes: First, it binds us to the others in our circle. If you seek to communicate, speaking Esperanto in Nashville isn’t going to help very much–you do better assuming, as others do, that English is

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Best Practices to Optimize Your Landing Pages for Lead Generation

Aspiration Marketing

Are your marketing efforts attracting clicks and views, yet the flow of qualified leads feels more like a trickle than a steady stream? You're likely not alone. The journey from initial interest to becoming a valuable lead often hinges on a single, critical touchpoint: the landing page. Landing page optimization is the linchpin that transforms website traffic into tangible business opportunities, directly impacting your lead generation success.

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The 8 Creator Niches AI Is Disrupting (And How to Monetize Each Right Now)

Jeff Bullas

MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. In recent months, his channel has been averaging approximately 3 billion views per month. This viewership surpasses the combined monthly viewership of the top five U.S. cable networks.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Practical AI Roadmap for Marketing & GTM Ops

The Marketing Operations Leader

In this edition: Practical AI Roadmap for Marketing & GTM Ops Lessons from a Massive Martech Migration - Podcast Episode POLL: What’s the Hardest Part About Getting a Marketing Ops Job Offer? Exclusive For Paid Subscribers : 7 Things People Don’t Think About Enough in Succeeding in Marketing Operations Did you miss Otto, the new Marketing Ops AI Agent from Revenue Pulse?

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The 9 Best SEO Rank Tracker Tools in 2025

Dreamgrow

Welcome to our guide on the 9 best rank trackers in 2025. I'll walk you. Read more The post The 9 Best SEO Rank Tracker Tools in 2025 appeared first on Dreamgrow.

SEO 130
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Daydream fatigue

Seth's Blog

Spend enough time inventing possible futures in your head and you won’t have any time to build the future we will all share. Time to get to work.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Not surprisingly, 52% of job seekers say the overall quality of a job description is an influencing factor when they decide to apply for a job.

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‘Outrun the bear’: Cint, Roku & Uber on why measurement can’t wait for no one

The Drum

When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack how real-time insights are reshaping campaign performance – and why brands can’t afford to wait around. For marketers under pressure to show results faster and more often, standing still isn’t an option. It’s becoming a race – not for perfection, but for progress.

Transform 110
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Expert Advice: Preparing for AI Integration in UX Research

Aspiration Marketing

User experience (UX) is everything in today's digital landscape. Enhancing your website's UX is crucial for stakeholder engagement, customer support, and business profitability. To achieve this, start by conducting UX research. UX research process entails studying user behaviors, needs, and preferences to improve your digital platform's aesthetic and functionality.

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New Google Ads Broad Match Experiments Testing

Search Engine Roundtable

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm).

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A billion choices

Seth's Blog

Game theory has a lousy name. When most people think of games, they think of commercial stuff for kids, like Chutes and Ladders or possibly Monopoly. But a game is simply a system where humans, facing scarcity, make choices. Scarcity leads to choices and to competition. It turns out that our culture, our commerce and our lives are simply the result of billions of people making billions of choices.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy. According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Digital media isn’t killing creativity – marketers are

The Drum

Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing modern evidence that proper marketing with digital media is effectiveness gold dust. A few months back, I found myself at an effectiveness conference. You know the type: some hot new data presented to a room full of chinos and Allbirds, everyone ducking out at 4pm for the school run.

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Streamline Your Sales Pipeline for Conversion With Sales Enablement

Aspiration Marketing

How many valuable opportunities are currently stalled in your sales process? Are potential deals failing to cross the finish line, leaving you wondering where things went wrong? A healthy sales pipeline is the lifeblood of any thriving business, but a leaky one can severely hinder growth. The reality is that a significant amount of effort and resources go into generating leads.

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How Privy’s former CMO learned to love low-budget, scrappy marketing

Hubspot Marketing

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all. When you don’t have big dollars to hide behind, you’re forced to get creative, move fast, and figure out what actually gets attention.

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Brand Strategy 101: How to Create Impactful Branding

Neil Patel

Part of building an impactful brand is ensuring it’s instantly recognizable amongst your target audience. This is where brand strategy comes in. With a solid brand strategy, your company is able to create a consistent presence that becomes a household name. But you need to understand what goes into a brand strategy, how to develop one, and what a good brand strategy looks like.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Create an SEO Report That Wins Trust (and Budgets)

Backlinko

Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not just a performance recap. It’s a strategic tool that helps you build trust with decision-makers. Win bigger budgets. And keep your SEO efforts on track. In this article, you’ll learn how to: Create SEO reports that people actually read (and act on) Tie SEO performance to business goals Highlight wins and uncover growt

SEO 102
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Can AI make you laugh, cry… and win a Cannes Lion? KitKat and Kantar say yes

The Drum

At The Drum Studio in Cannes, KitKat and Kantar unpack how AI helped build one of the most creatively effective campaigns of the year – and what every marketer can learn from it. How do you balance creative instinct with AI-powered precision? That’s the question KitKat’s global head of marketing and communications, Wael Jabi, and Kantar’s global creative and media lead, Duncan Southgate, explored in Cannes, diving into the bold, award-winning ‘Break Better’ campaign – where Queen’s I Want to Bre

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YouTube metrics that drive growth and business impact

Sprout Social

With over 2.7 billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes.

Analytics 101
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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product is tremendous in the world of payment processing, but this ad makes no sense. Not only is it confusing, but it’s missing all the elements that I think make for a good ad. The ad needs a refresh, and behavioral science can help.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Heated Google Search Ranking Volatility On Saturday June 28th

Search Engine Roundtable

On Saturday, June 28th, it appears that another significant Google Search ranking update occurred, although Google has not confirmed it. There has been significant search ranking volatility and chatter within the SEO industry over the past 24 hours or so.

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Productivity, AI and pushback

Seth's Blog

Typesetters did not like the laser printer. Wedding photographers still hate the iphone. And some musicians are outraged that AI is now making mediocre pop music. One group of esteemed authors is demanding that book publishers refuse to use AI in designing book covers, recording audiobooks or a range of other tasks. As always, this isn’t going to work very well.

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Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search via @sejournal, @MattGSouthern

Search Engine Journal

Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility? The post Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search appeared first on Search Engine Journal.

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We are all responsible for this commoditized influencer shitshow

The Drum

Influencer marketing has lost its way. Rob Mosley of Nonsense sees a way back, if we can admit we ruined it. In possibly the most unhelpful news for an industry that makes ads and buys space on which to display those ads, I can confirm that word of mouth is actually considered the most credible form of advertising. Not influencers, but actual pals and people with no vested interest in anything other than sharing their genuine experience of a brand.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Here are the most popular AI video tools that are actually worth your time

Hubspot Marketing

My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a step back and consider if what they’re seeing is real or AI. But, not all tools propel viewers past the uncanny valley.

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Google Ads Ad Preview Tool Update

Search Engine Roundtable

Google seems to be rolling out an update to its Ad Preview tool within Google Ads. The ad preview tool also shows a preview of a Google search result page for a specific term. This helps you view which ads and assets are appearing for your keyword, Google explained.

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Marketing can’t own the results without a say in the strategy

Martech

There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of articles calling for marketing to be treated as a strategic partner, not just a service department. But the real problem isn’t just that marketing lacks a seat at the table. Even when we’re technically invited, strategic decisions are already made, and marketing is just there to execute them.

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