Trending Articles

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Best Practices to Optimize Your Landing Pages for Lead Generation

Aspiration Marketing

Are your marketing efforts attracting clicks and views, yet the flow of qualified leads feels more like a trickle than a steady stream? You're likely not alone. The journey from initial interest to becoming a valuable lead often hinges on a single, critical touchpoint: the landing page. Landing page optimization is the linchpin that transforms website traffic into tangible business opportunities, directly impacting your lead generation success.

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The 8 Creator Niches AI Is Disrupting (And How to Monetize Each Right Now)

Jeff Bullas

MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. In recent months, his channel has been averaging approximately 3 billion views per month. This viewership surpasses the combined monthly viewership of the top five U.S. cable networks.

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Optimizing Your HubSpot Forms and Workflows for Maximum Lead Capture

Aspiration Marketing

You've invested in your website to attract visitors, but are you truly capitalizing on every opportunity to connect with those who show interest? The ability to effectively capture leads is the lifeblood of any thriving marketing strategy. Fortunately, platforms like HubSpot offer a robust suite of tools designed to streamline this crucial process through marketing automation.

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And when it breaks?

Seth's Blog

Most of the pitch and the demo is all about how terrific our plans are, and how well our gadget works. But if we hope for resilience, perhaps it makes sense to show off how gracefully the system breaks. Because it will break. Because plans won’t work out. Because we’ll be surprised. And then what happens?

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How to Do Marketing Enablement & PMO

The Marketing Operations Leader

In this edition: How to Do Marketing Enablement and PMO What Ops Pros Are Saying About Layoffs & Reorgs A Framework To Easily Create Your Martech Roadmap Exclusive For Paid Subscribers : Darrell Explains in Detail The New Marketing Ops Maturity Model Reminder! Marketing Ops AI Agent Launch This Week! Join Us To See What All the Hype Is About! The 2025 AI and Marketing Performance Index Marketing teams are under pressure to deliver faster results with fewer resources.

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Big scale, big impact

Seth's Blog

The Beatles changed music. Starbucks changed coffee. Perhaps your project is aiming to reach a large audience. Consultants call it market share. What percentage of the available market have you reached with your idea? No one hits everyone, but many organizations seek to be a monopoly, or perhaps noticeable in scale. This flies in the face of embracing the smallest viable market.

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The Most Up-To-Date Social Media Data From Buffer

Buffer Marketing

At Buffer, we don’t just write about social media — we study it. This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers.

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‘Outrun the bear’: Cint, Roku & Uber on why measurement can’t wait for no one

The Drum

When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack how real-time insights are reshaping campaign performance – and why brands can’t afford to wait around. For marketers under pressure to show results faster and more often, standing still isn’t an option. It’s becoming a race – not for perfection, but for progress.

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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. The solution? Relationship marketing. I’ll show you how to use relationship marketing to create long-lasting customer relationships, attract loyal fans, and sustainably grow your business.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Avoid Spam: How Email Warm-Up and Verification Improve Deliverability

Aspiration Marketing

Landing in the spam folder can ruin an email marketing campaign before it even starts. Many senders wonder why their messages never reach people's inboxes and lose out on leads or important contacts. Email warm-up and verification are ways to help messages get delivered and avoid the spam filter. Warming up an email account means gradually increasing the number of emails sent over time.

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Email Signup Forms: These are the 3 Big Factors in Subscriber Growth

Orbit Media Studios

By Andy Crestodina We spend so much time creating content. But we spend so little time on email list growth. The success of any email program depends on the quality and size of our email list. And list growth depends on the success rate of our email signup call to action. But have you looked at your email signups CTAs lately? Could those work harder?

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Pro Membership Is Here: Unlock Your Next Career Move

MarketingOps

Introducing Pro and Pro+ Memberships – Built for MO Pros Like You Today is an exciting day for the MarketingOps.com community. We’re thrilled to officially introduce Pro and Pro+ Memberships , two new ways to help MO Pros like you connect, learn, and grow – faster and better than ever. This next step isn’t just about us. It’s about investing in you and the community we’ve built together.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy. According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Brand Strategy 101: How to Create Impactful Branding

Neil Patel

Part of building an impactful brand is ensuring it’s instantly recognizable amongst your target audience. This is where brand strategy comes in. With a solid brand strategy, your company is able to create a consistent presence that becomes a household name. But you need to understand what goes into a brand strategy, how to develop one, and what a good brand strategy looks like.

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Segment Your Email List for Personalized and High-Converting Campaigns

Aspiration Marketing

Do you ever feel like your carefully crafted marketing emails disappear into the digital void? You're not alone. Sending generic messages to your entire subscriber list often results in low engagement and missed opportunities. In contrast, when your audience feels understood and receives information tailored to their specific needs, they are far more likely to pay attention.

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5 Best Sites To Buy Twitch Followers (Real & Cheap)

Jeff Bullas

Are you a new streamer hoping to achieve your goals on Twitch? You’re going to need a lot of followers. That’s going to take a lot of hard work. Lucky for you, we’re here to help! We’ve looked at more than 50 sites that offer social media marketing services and compiled a list of the top 5 that help you buy genuine Twitch followers. Related: Learn how to increase your viewers when you buy Twitch live viewers So.

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What is social AI? The ChatGPT alternative for social marketers explained

Hootsuite

From big-picture strategy all the way through to caption creation, AI tools have become critical resources for social media teams. The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. That all changes with the introduction of social AI — a new form of AI that draws on real-time content and data directly from social media (and not just websites, blogs, and forums).

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product is tremendous in the world of payment processing, but this ad makes no sense. Not only is it confusing, but it’s missing all the elements that I think make for a good ad. The ad needs a refresh, and behavioral science can help.

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What Is Paid Media? Definition, Examples & 7-Step Guide

Neil Patel

Turning paid ads to profit is a tested route to sustainable, scalable revenue. If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. But which channels are right for you? How can you weave them together into an effective strategy?

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5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience via @sejournal, @alexanderkesler

Search Engine Journal

Want better B2B results? Combine traditional and digital marketing with AI, intent data intelligence, and geotargeting to enhance B2B buyer engagement. The post 5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience appeared first on Search Engine Journal.

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A billion choices

Seth's Blog

Game theory has a lousy name. When most people think of games, they think of commercial stuff for kids, like Chutes and Ladders or possibly Monopoly. But a game is simply a system where humans, facing scarcity, make choices. Scarcity leads to choices and to competition. It turns out that our culture, our commerce and our lives are simply the result of billions of people making billions of choices.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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I ditched my creative agency for AI and, yes, I’m sleeping just fine

The Drum

GymNation CMO Rory McEntee offers a confession most creative agencies won’t want to hear: he’s getting better results out of AI than he has from any partners. Let’s face it, we’ve crossed a threshold. The creative world once revered, populated by brilliant minds with expensive taste and corresponding agency invoices, is shifting.

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Google Ads Ad Preview Tool Update

Search Engine Roundtable

Google seems to be rolling out an update to its Ad Preview tool within Google Ads. The ad preview tool also shows a preview of a Google search result page for a specific term. This helps you view which ads and assets are appearing for your keyword, Google explained.

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Uncover Hidden Issues with a HubSpot Portal Audit

The LeadG2 Blog

Is your HubSpot portal living up to its full potential? Discover how a comprehensive audit can uncover hidden issues, optimize performance, and boost your revenue. The Hidden Costs of an Inefficient HubSpot Portal An inefficient HubSpot portal can hinder your business operations in ways that are not immediately apparent. When workflows are poorly configured or data is mismanaged, it can lead to significant losses in both time and money.

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Jill Whalen’s SEO Legacy Still Shapes The Industry via @sejournal, @martinibuster

Search Engine Journal

Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry. The post Jill Whalen’s SEO Legacy Still Shapes The Industry appeared first on Search Engine Journal.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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The Benefits of Outsourcing Digital Marketing to Agencies

Marketing Insider Group

Running a business can feel extremely overwhelming, regardless of how much support and resources you have at your disposal. Toss digital marketing into the mix, and suddenly you’re burnt out beyond belief and ready for some help. That’s why outsourcing your digital marketing can make a huge difference. You’re not just handing off a task, you’re handing off stress, deadlines, and the weird midnight anxiety that comes from trying to figure out if Google changed its algorithm.

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Why DM9’s Cannes Lions Grand Prix was withdrawn after AI manipulation concerns

The Drum

The Brazilian agency’s Creative Data Grand Prix win has been withdrawn after it was found that AI-generated and manipulated footage was used in its case film, resulting in the jury being presented with inaccurate information during their deliberations. DM9’s Creative Data Grand Prix for its ‘Efficient Way to Pay’ campaign has been withdrawn from the 2025 Cannes Lions International Festival of Creativity after an investigation found that the agency used AI-generated and manipulated content in its

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Google Still Says URL Extensions Still Don't Matter

Search Engine Roundtable

Google's John Mueller several years after posting a video named "Will removing '.html' from my URLs help my site?" still says URL extensions do not matter for SEO. He said it doesn't matter if you go with a.htm or a.html or go with no extension at all.

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