Aspiration Marketing

JUNE 19, 2025

Do you ever stop and really consider what each email you send is truly delivering for your business? In B2B marketing, email remains a powerhouse, but its effectiveness hinges on one critical factor: return on investment. Are your campaigns generating meaningful results or simply adding to the noise? Understanding your email marketing ROI isn't just about vanity metrics; it's about making informed decisions that directly impact your bottom line.

Email Marketing 245

Email Marketing Marketing Marketers 245

Seth's Blog

JUNE 23, 2025

The Beatles changed music. Starbucks changed coffee. Perhaps your project is aiming to reach a large audience. Consultants call it market share. What percentage of the available market have you reached with your idea? No one hits everyone, but many organizations seek to be a monopoly, or perhaps noticeable in scale. This flies in the face of embracing the smallest viable market.

Marketers 140

Marketers Marketing 140

Seth's Blog

JUNE 19, 2025

We don’t get a chance to do yesterday over again. The best reason to think about the past is because it gives us the opportunity to improve the future. Because we don’t get tomorrow over again either. Happy Juneteenth.

150

150

Jeff Bullas

JUNE 18, 2025

We live in a time when your credibility is measured by how many LinkedIn carousels you post per week, how many AI acronyms you can drop in a sentence, and the obvious, how many followers you have. And the other unspoken superpower often not mentioned except in furtive whispers is “Cracking the LinkedIn Algorithm Code”. But in this noisy world of ChatGPT-generated thought soup, a few voices still manage to cut through.

Transform 173

Transform Education Health Thought Leadership 173

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Search Engine Roundtable

JUNE 18, 2025

The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks moving further and further apart since AI Overviews has become more of the norm in the Google Search results.

143

143

Aspiration Marketing

JUNE 16, 2025

Influencer marketing has become a critical approach for brands to expand their campaigns, generate organic customer engagement, and increase sales. However, businesses face some common issues when identifying authentic influencers in a world full of inorganic ones. The wrong influencers can be a wasted resource and have poor ROI. Needless to say, this could be hard for many brands to get on board since they often struggle to set boundaries around guest posting, which is an opportunity for gettin

Branding 191

Branding Influencer Marketing Customer Marketers 191

The Drum

JUNE 19, 2025

As campaigns fight to stand out at Cannes, a new era of neuro-contextual advertising is emerging – where emotionally intelligent tech isn’t just figuring out what people are reading, it’s understanding why they care. We’re doing the Cannes can this week, and one theme is dominating the Croisette: emotion wins. Industry leaders are already predicting that the most impactful campaigns this year won’t be the loudest or most technologically dazzling: they’ll be the most emotionally resonant.

Advertising 116

Advertising Advertisers 116

Hubspot Marketing

JUNE 16, 2025

You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That's the kind of stuff I live for. I'm Tom Orbach, a growth marketer and a Forbes 30 Under 30 honoree who created a viral post generator that attracted 2 million users. Scrappy, under-the-radar tactics have been the backbone of Marketing Ideas , my weekly newsletter for startup marketers.

Thought Leadership 99

Thought Leadership Promotion User-Generated Branding 99

MarketingOps

JUNE 19, 2025

For years, MarketingOps.com has been a place where MO Pros – like you – connect, learn, and grow. We’re incredibly proud of the community we’ve built together. But as Marketing Ops evolves, so do your needs. That’s why, we’re making a significant investment in you and the future of our community. We’re introducing Pro and Pro+ Memberships – thoughtfully designed to give you more tools, resources, and connections to thrive.

Place 130

Place Marketers Marketing 130

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Aspiration Marketing

JUNE 18, 2025

You've poured your heart into building something great—a product or service you truly believe in. Your team is prepared and ready to go. But when you look at the sales numbers, they just don't reflect the effort. It's a gut-punch feeling, right? You're not alone. Many businesses hit this wall, not from lack of effort, but from a few common business development missteps.

Product 207

Product 207

Seth's Blog

JUNE 21, 2025

This is the way to understand business-to-business selling. After you’ve left with the purchase order, what does the buyer tell the boss? What does the boss tell the investors or the press? This helps decode why giant companies like Google or Facebook buy a company or don’t. It explains why McKinsey can charge 20 times as much for consulting as a former McKinsey consultant can.

Product 136

Product 136

Martech

JUNE 17, 2025

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success rate on single-step tasks that didn’t require follow-up actions or information. That dropped to 35% when a task required multiple steps. The agents were also notably bad at handling confidential information. “Agents demonstrate low confidentiality awareness, which, while improvable th

CRM 109

CRM Place Branding Customer 109

Search Engine Journal

JUNE 20, 2025

Dive into how to develop a brand in the second part of our branding series, featuring guest Mordy Oberstein's insightful advice on effective branding strategies. The post How to Build a Brand That Truly Connects appeared first on Search Engine Journal.

Branding 108

Branding Digital Marketing Marketers Marketing 108

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

JUNE 17, 2025

You’ve probably noticed how fast things shift in marketing. Just when you think you’ve cracked the code, someone changes the lock. It’s a game of constant updates, smarter tools, and higher expectations. Marketing management trends don’t move slowly. They’re more like toddlers after candy (chaotic, fast, and very unpredictable). So, what’s next?

CRM 100

CRM Management Gen Z Marketing 100

Aspiration Marketing

JUNE 17, 2025

Why do some website visitors effortlessly glide through your pages and convert into loyal customers, while others navigate for a moment before disappearing? What subtle cues in their online actions hold the key to unlocking higher conversion rates? The answers aren't based on hunches; they lie within the digital footprints left behind by every visitor.

Transform 147

Transform Customer 147

Seth's Blog

JUNE 18, 2025

Please who? If you’re on a social media network, are you seeking to optimize for the algorithm, the owners of the tech stock or your personal goals? If you’re publishing a book, are you working for the book or is the book working for you? You might be able to get the folks in the back row to smile a bit if you play your hit song just like it is on the radio, but perhaps your objective is to please the real fans in the front row–by jamming on something new.

138

138

Martech

JUNE 18, 2025

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating everything — but speed alone isn’t a strategy. In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. The broader AI industry?

Transform 100

Transform Thought Leadership Shipping CRM 100

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Neil Patel

JUNE 17, 2025

Why do some customers keep buying from the same brands despite having plenty of alternative options? It’s not about offering the lowest price or running the flashiest marketing campaigns. Brand loyalty results from creating an emotional connection, offering consistently positive experiences, and establishing a sense of trust and community. I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers.

Branding 89

Branding Shoppers Shipping Customer loyalty 89

Search Engine Journal

JUNE 18, 2025

See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns. The post What Are Good Google Ads Benchmarks In 2025? [STUDY] appeared first on Search Engine Journal.

105

105

The Drum

JUNE 17, 2025

From Kansas to Cannes, the VML CEO’s journey blends AI, transformation and heartland values – now positioning him as a human-first leader and potential successor to Mark Read. Jon Cook isn’t just another global CEO breezing through Cannes. He’s pitching, hosting, reconnecting with clients – and, in a fitting twist, about to share a stage with Wicked director Jon M Chu to talk storytelling, brand reinvention and The Wizard of Oz.

Transform 110

Transform Branding Marketing Marketers 110

Search Engine Roundtable

JUNE 17, 2025

Google has now officially confirmed that Google Search Console is counting AI Mode data. Google said, "AI Mode is now counting towards totals in Search Console." We saw this when AI Mode went fully live in the US late last week, which Google announced would happen at I/O.

144

144

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

User-Generated 86

User-Generated Influencer Marketing Marketing Marketers 86

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business outcomes or provide actionable insights. Let’s take a closer look at seven common vanity metrics, why they’re considered weak and what you can use to replace them.

CRM 78

CRM User-Generated Analytics Customer Acquisition 78

Search Engine Journal

JUNE 16, 2025

Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI. The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal.

105

105

The Drum

JUNE 18, 2025

Throughout this week, The Drum will gather all the biggest winners from the International Festival of Creativity right here. Bonjour and bienvenue! Welcome to The Drum’s live round-up of the Cannes Lions 2025 Grand Prix winners as they’re revealed. As the world’s top creatives in advertising and marketing gather on the sun-soaked French Riviera for the annual Festival of Creativity, we’ll keep you updated with all the major wins each evening.

Advertisers 122

Advertisers Advertising Marketers Marketing 122

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketers

Search Engine Roundtable

JUNE 17, 2025

Just like Google had AI Overviews (also featured snippets) in the People also ask section of Google Search, Google is now testing AI Mode within People also ask. Plus, Google is testing it in the Chrome search auto-suggestions drop down. I guess this is because AI Mode is live in the US.

122

122

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles CMOs, CEOs and Marketers are all Struggling With Martech Data Issues Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insight Associati

CMO 100

CMO Retail Finance PR 100

SocialPilot

JUNE 18, 2025

Knowing how to get verified on TikTok is your golden ticket to gain followers’ trust. It is not just a symbol—it’s a powerful statement of authenticity and trustworthiness that can set you apart from the sea of creators and help you build a strong bond with your audience. However, to get the coveted blue tick mark, you must take proactive steps to show you are the real deal.

User-Generated 101

User-Generated Branding Place Communications 101