Aspiration Marketing

JULY 7, 2025

Did you know that over 70% of app users churn within the first 90 days after downloading an app? In today's hyper-competitive digital landscape, simply launching an app is no longer a pathway to success. Many app creators struggle to attract enough users and, critically, to keep them engaged. With millions of apps vying for attention, and the vast majority of users abandoning or uninstalling an app soon after downloading, it's essential to build a robust and strategic approach from the very begi

Marketing 233

Marketing Marketers Social Media Marketing 233

Search Engine Roundtable

JULY 3, 2025

Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 - just a year later.

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Aspiration Marketing

JULY 1, 2025

Do you ever wonder where your website visitors disappear after browsing? Or perhaps the valuable details they provide seem to vanish into thin air? Failing to effectively capture and organize potential customer information can lead to significant missed opportunities for any growing business. Fortunately, a powerful strategy exists to directly address this challenge, forging a strong connection between your website and your business goals.

Management 240

Management Customer 240

Seth's Blog

JULY 1, 2025

A sea slug sees far more colors than you do, and you probably see more than a profoundly color-blind person. Who’s right? We each carry our own version of reality, our own story about what happened, what’s around us and how things work. Our chosen reality serves two useful purposes: First, it binds us to the others in our circle. If you seek to communicate, speaking Esperanto in Nashville isn’t going to help very much–you do better assuming, as others do, that English is

Law 157

Law Energy Communications 157

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Martech

JULY 1, 2025

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach.

eCommerce 119

eCommerce Entertainment Email Marketing Product 119

Seth's Blog

JULY 2, 2025

Typesetters did not like the laser printer. Wedding photographers still hate the iphone. And some musicians are outraged that AI is now making mediocre pop music. One group of esteemed authors is demanding that book publishers refuse to use AI in designing book covers, recording audiobooks or a range of other tasks. As always, this isn’t going to work very well.

Product 202

Product Marketing Marketers 202

The Drum

JULY 1, 2025

Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing modern evidence that proper marketing with digital media is effectiveness gold dust. A few months back, I found myself at an effectiveness conference. You know the type: some hot new data presented to a room full of chinos and Allbirds, everyone ducking out at 4pm for the school run.

Marketing 123

Marketing Marketers 123

Search Engine Roundtable

JULY 4, 2025

Google AdSense announced a new feature to "Fill empty in-page ads" by showing "contextually-relevant suggestions related to your page and site inside unfilled ad spaces." In short, if an ad is not filled by Google on your page, then Google will look for other ways to monetize that ad spot.

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Hubspot Marketing

JULY 2, 2025

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just algorithms working with behavioral data. But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data. And what better channel to invest in privacy-first communication than email?

User-Generated 102

User-Generated Transform Customer Journey Communications 102

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Aspiration Marketing

JULY 3, 2025

Ever find your team stretched thin, scrambling to onboard new hires just as critical projects ramp up? What if you could sidestep that constant pressure? Building a talent pipeline offers a strategic advantage, allowing you to connect with potential candidates before urgent needs arise. This approach moves beyond simply filling vacancies to cultivating relationships with individuals who possess the skills your company will need in the future.

Marketers 179

Marketers Marketing 179

Seth's Blog

JULY 7, 2025

Not smart is a passive act, remedied with learning, experience and thought. Stupid is active, the work of someone who should have or could have known better and decided to do something selfish, impulsive or dangerous anyway. The more experience, assets and privilege we have, the less excusable it is to do stupid things. And at the same time, the more useful it is to announce that we’re not smart (yet).

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128

Search Engine Journal

JULY 3, 2025

Clicks are down. Impressions are up. Welcome to The Great Decoupling. Here's what that means for your brand visibility. The post Explaining The Great Decoupling To C-Level appeared first on Search Engine Journal.

Branding 120

Branding SEO 120

Search Engine Roundtable

JULY 7, 2025

Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ideas are now in your keyword ideas section.

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Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Backlinko

JULY 1, 2025

Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not just a performance recap. It’s a strategic tool that helps you build trust with decision-makers. Win bigger budgets. And keep your SEO efforts on track. In this article, you’ll learn how to: Create SEO reports that people actually read (and act on) Tie SEO performance to business goals Highlight wins and uncover growt

SEO 102

SEO Health CMO Shipping 102

Aspiration Marketing

JULY 2, 2025

How many valuable opportunities are currently stalled in your sales process? Are potential deals failing to cross the finish line, leaving you wondering where things went wrong? A healthy sales pipeline is the lifeblood of any thriving business, but a leaky one can severely hinder growth. The reality is that a significant amount of effort and resources go into generating leads.

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Martech

JULY 1, 2025

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Search Engine Journal

JULY 7, 2025

Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content. The post This Is Why AI Won’t Take Your Job (Yet) appeared first on Search Engine Journal.

Marketing 115

Marketing Marketers SEO 115

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Search Engine Roundtable

JULY 7, 2025

A number of local SEOs are stating that Google is now requiring businesses that had their Google Business Profiles suspended to reverify at a higher rate than normal. Meaning, the business needs to go through the verification process again to be activated within Google Business Profiles.

SEO 112

SEO 112

The Drum

JULY 1, 2025

Influencer marketing has lost its way. Rob Mosley of Nonsense sees a way back, if we can admit we ruined it. In possibly the most unhelpful news for an industry that makes ads and buys space on which to display those ads, I can confirm that word of mouth is actually considered the most credible form of advertising. Not influencers, but actual pals and people with no vested interest in anything other than sharing their genuine experience of a brand.

Fashion 108

Fashion Influencer Marketing Advertising Advertisers 108

Sprout Social

JULY 3, 2025

Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct. 40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.

Fashion 93

Fashion Gen Z Branding Influencer Marketing 93

Hubspot Marketing

JULY 3, 2025

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about human behavior, costly signaling absolutely applies to advertising. What, after all, is the value of a social media ad? While highly effective, social ads are cheap, so everyone can buy them and crowd the space.

Advertising 98

Advertising Advertisers Communications Promotion 98

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Journal

JULY 3, 2025

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now. The post Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] appeared first on Search Engine Journal.

SEO 108

SEO Digital Marketing Marketers Marketing 108

Search Engine Roundtable

JULY 1, 2025

Cloudflare, a company that powers about 20% of all web pages on the web, has announced it is now blocking AI crawlers by default. Plus, it is offering a new model to allow AI services to pay content creators to crawl their content, named Pay Per Crawl.

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The Drum

JULY 4, 2025

The brand versus performance debate is broken. “It works very well in our org chart – but not in real life,” said Paolo Provinciali, vice-president of marketing, growth, performance and operations at LinkedIn. “In my mind, all marketing is performance. It’s just a matter of striking the right balance between short term and long term.” Joined by Preeti Croke of Analytic Partners in The Drum Studio at Cannes, Provinciali called for a “recovering performance marketers” club – and a mindset shift.

Branding 105

Branding Analytics Performance Marketing Marketing 105

The CMO Survey

JULY 3, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken. Here’s How to Fix It Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insight Associations Now B2B

CMO 100

CMO Retail Finance PR 100

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Backlinko

JULY 1, 2025

Your small business doesn’t need a huge budget to get noticed. In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. It comes from authentic content that connects with your audience. Take Edeles Candles, for example. This handmade candle brand has nearly 90K TikTok followers and 500K likes. How did a small business get this kind of exposure?

Marketing 87

Marketing Marketers User-Generated Promotion 87

Search Engine Journal

JULY 7, 2025

PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.

SEO 101

SEO 101

Seth's Blog

JULY 5, 2025

“If it breaks, we’ll know how to fix it.” Old cars had an oil light, and that was about it. Often, we build things hoping they’ll work. But complex systems are more resilient when we build in the diagnostics for failure from the start. A multi-unit retail chain, a medical practice, a school–they need a dashboard and process for finding and fixing things before the entire enterprise fails.

Finance 151

Finance Retail 151