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How to Master On-Site Personalization (With 13 Examples)

Jeff Bullas

So why do eCommerce businesses fail to deliver? The average eCommerce business owner stops at personalizing the first line of their emails to include a customer’s name. What is website personalization? Before we get into the details, let’s clarify what website personalization is. And for good reason! Lack of data.

eCommerce 239
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19 Key User-Generated Content Statistics

Backlinko

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos. What’s the value of user-generated content (UGC) to brands?

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404 pages: Best practices and examples from 50+ brands

Search Engine Land

However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. 404 page best practices Creating a useful 404 error page is vital for providing a good user experience when visitors visit your website. Wendy’s 10. What is a 404 page? PitVipers 3.

Branding 119
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Schema usage up 4x among top ranking ecommerce sites

Search Engine Land

With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Ecommerce is often a bellwether, where SEO strategies, tactics and techniques change before other sectors. Trending schema types. Why we care. Why the shift.

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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Here are 12 common SEO pitfalls to avoid during a website platform migration. Map out technical and content requirements.

SEO 115
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6 Amazon marketing strategies to implement in 2024

Search Engine Land

Amazon’s reign as the king of ecommerce won’t end any time soon. It’s hard to imagine it was only $10 billion in 2018. To differentiate your campaigns, you should explore and invest in emerging ad types, such as interactive and augmented reality ads. There were over 15 billion worldwide visits to Amazon.com in 2023. See terms.