Neil Patel

OCTOBER 4, 2021

This means preparing your e-commerce site for this busy period is essential to success. The level of competition for Black Friday e-commerce sales is off the charts, which means it pays to start preparing now. Here’s your 15-step checklist to get your e-commerce site ready for Black Friday and holiday shopping.

Shoppers 120

Shoppers Retail Digital Marketing Email Marketing 120

Buffer Marketing

JANUARY 25, 2024

I was already running a very successful teeth-whitening e-commerce business.  With my years of experience in e-commerce and social media marketing, I immediately felt like there was a gap in the market and that we had the potential to fill it. It felt like an idea we couldn’t not explore. 

Social Media Marketing 101

Social Media Marketing Shipping SEO User-Generated 101

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. Customers today don’t just want to browse through products.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Neil Patel

JANUARY 30, 2023

If you’re a marketer, the odds are that it’s constantly on your mind. What Is Assumed About Mobile Vs. Desktop Users For marketers, there are a lot of assumptions made about mobile vs desktop users. When is the last time you worried that you weren’t doing enough to optimize your website for your audience? Here’s what we found.

Real Estate 83

Real Estate User-Generated Food Advertising 83

Neil Patel

FEBRUARY 4, 2021

We’re well into the digital age, and e-commerce stores are more prevalent than ever. There are an estimated 12 million to 14 million online stores worldwide—and those numbers grow every day. While online stores tend to have fewer expenses, e-commerce overhead can quickly add up. Where do you start?

Shipping 131

Shipping Product Customer Management 131

Martech

APRIL 18, 2022

Said Johnson, “The biggest advantage brick and mortar stores have over e-commerce stores is that customers can try multiple things on before they pay for it. Said Johnson, “The biggest advantage brick and mortar stores have over e-commerce stores is that customers can try multiple things on before they pay for it.

Retail 108

Retail Shoppers Shipping Fashion 108

Sachs Marketing Group

JANUARY 10, 2024

This timeline aligns well with the pace at which digital technology and user expectations change, ensuring your website stays caught up. This timeframe aligns with the pace at which technology, user preferences, and digital marketing strategies evolve. Typically, it’s advisable to consider a redesign every 2-3 years.

Transform 85

Transform SEO Digital Marketing New Technology 85

Chief Martec

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X I picture them in a Venn diagram, with intersections featuring fintech (Commerce + Big Ops), automation (Big Ops + No Code), and creators (No Code + Commerce). Martech Big Theme #1: Commerce.

Finance 136

Finance B2C Transform User-Generated 136

Buffer Marketing

JANUARY 25, 2024

I was already running a very successful teeth-whitening e-commerce business.  With my years of experience in e-commerce and social media marketing, I immediately felt like there was a gap in the market and that we had the potential to fill it. It felt like an idea we couldn’t not explore. 

Social Media Marketing 85

Social Media Marketing Shipping SEO User-Generated 85

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 145

Marketing Marketers SEO Marketing Strategy 145

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

AWeber

JANUARY 30, 2024

From putting your marketing on autopilot to exceeding your quarterly sales goals while reducing returns fraud, ecommerce tools can simultaneously save time and increase your profits. Are you looking for a tool to help with inventory management, order fulfillment, or marketing automation?

eCommerce 95

eCommerce Shipping Price User-Generated 95

AWeber

OCTOBER 10, 2023

Selling digital downloads on Etsy may be a great option for you! Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. In this article, we’ll discuss: What is a digital download product? Why sell digital downloads on Etsy? Why sell digital downloads on Etsy?

Shipping 98

Shipping Real Estate Price Shoppers 98

Digital Marketer

JULY 13, 2023

This ultimate guide to SEO for ecommerce websites in 2023 will give you insights into how SEO works, what are the best SEO strategies for ecommerce websites, and how to create an effective SEO strategy for ecommerce websites that will help grow your business. SEO is a combination of on-page and off-page optimization strategies.

eCommerce 82

eCommerce SEO Price Product 82

Sachs Marketing Group

JANUARY 5, 2024

In the digital era, gaining online visibility has become a competitive battleground. Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. The Benefits of PPC Advertising PPC advertising is a powerhouse in the digital marketing world.

Advertising 68

Advertising Advertisers Customer Acquisition User-Generated 68

Buffer Marketing

OCTOBER 9, 2023

It might be time to re-evaluate your advertising strategies on these platforms. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Instagram 1.

Gen Z 84

Gen Z User-Generated Transform Education 84

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. You guessed it.

PR 97

PR Whitepaper eCommerce Retail 97

Neil Patel

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Cohort Analysis is a particularly useful feature for marketers and small businesses. To be clear, this process is not unique to digital marketing. It can tell you how well your website is performing overall.

Analytics 145

Analytics Whitepaper Shoppers Management 145

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. Updated on March 12, 2024. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products? More blog posts by Paul Park What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Jeff Bullas

DECEMBER 7, 2022

According to a 2022 report by McKinsey, African fintech companies have already made significant inroads into the market, with around 2,500 companies, an average penetration of between 3-5% (excluding South Africa), and an estimated revenue of between $4-$6 billion in 2020. Corruption. Hopelessness. On the 3 rd of December 2011: Africa Rising.

Health 202

Health Non-Profit Food Energy 202

TechWyse

APRIL 24, 2023

April showers bring May flowers and exciting marketing news! When it comes to the marketing world, we all know that there is always something intriguing happening–and this month was no different. We saw many exceptional marketing campaigns, updates and ideas that are worth putting on everyone’s radar.

Analytics 52

Analytics Promotion Advertising Advertisers 52

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Hubspot Marketing

JANUARY 3, 2024

What's more, if you frequently write about similar topics, you most likely have some common phrases For instance, on my blog, I talk extensively about brand messaging, my framework for copywriting and content creation, and marketing strategy. After all, there are only so many ways to say, "Contact us about our services."

COS 97

COS SEO Health Copywriting 97

Hubspot Marketing

DECEMBER 22, 2023

Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. Long Tail in Marketing Examples Let’s take a look at some examples of successful long tail marketing.

Shoppers 102

Shoppers Retail Marketing Marketers 102

Hubspot Marketing

DECEMBER 12, 2023

Trustworthiness is one of the pillars of Google’s E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) framework. While many SEOs will argue that authoritativeness is the main factor for higher rankings, surprisingly, it's not. What is it? How to make it? Image Source Google pays attention to authoritativeness. The result?

User-Generated 83

User-Generated SEO Thought Leadership Finance 83

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise? . Building links.

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. We think so.

User-Generated 92

User-Generated Marketing Marketers Copywriting 92

Hubspot Marketing

MAY 3, 2023

As marketers, we understand the importance of SEO in driving traffic and generating leads. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. With automation, marketers can create more effective SEO strategies faster and easier than ever.

SEO 101

SEO Price Copywriting User-Generated 101

Neil Patel

MARCH 25, 2021

Tapping into this diverse market offers a lucrative opportunity for brands. With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Below, I’ll show you the strategies and tactics you need to sell products on TikTok.

Product 141

Product eCommerce User-Generated Millennials 141

Neil Patel

JANUARY 21, 2021

But you can’t build a great SaaS or e-Commerce company without the help of digital tools. The good news is there’s plenty of free, freemium, or affordable digital tools you can use instead. You can’t have a digital business without a website. Basecamp is a bootstrapped company, for instance. Apple isn’t.

Communications 110

Communications User-Generated SEO Email Marketing 110

SmartBrief - Marketing

OCTOBER 16, 2023

Changing strategies of top ecommerce platforms In addition to the social media platforms mentioned earlier, giant ecommerce platforms are taking strategic measures to stay in sync with evolving consumption trends. This trend makes Singles’ Day (Nov. Additionally, the average order value experienced a 7% uptick, reaching 249 Yuan ($34.3

Retail 52

Retail eCommerce Fashion Health 52

SmartBrief - Marketing

OCTOBER 16, 2023

Changing strategies of top ecommerce platforms In addition to the social media platforms mentioned earlier, giant ecommerce platforms are taking strategic measures to stay in sync with evolving consumption trends. This trend makes Singles’ Day (Nov. Additionally, the average order value experienced a 7% uptick, reaching 249 Yuan ($34.3

Retail 52

Retail eCommerce Fashion Health 52

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email Marketing 94

Email Marketing CMO Non-Profit Marketing 94

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. While leaders should already have strategies for the next 6-12 months, there is always room for improvement. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Differing digital priorities.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. While leaders should already have strategies for the next 6-12 months, there is always room for improvement. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Differing digital priorities.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Hubspot Marketing

NOVEMBER 25, 2022

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Table of Contents: Why Instagram Marketing Matters for Small Businesses. Let’s dive in.

User-Generated 111

User-Generated Marketing Marketers Promotion 111

Neil Patel

FEBRUARY 1, 2022

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. What goals should you be aiming for with your advertisement or content strategy?

Non-Profit 108

Non-Profit SEO Customer Product 108