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7 reasons your conversion metrics look great — but your sales don’t

Martech

Your attribution model is stuck in 2010 Still using first-touch, last-touch and linear attribution? You’re only getting a snippet of your customer’s journey. This allows for a better understanding of marketing efforts in sales, mainly when using the web framework for your customer journey.

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LLM Visibility: The SEO Metric No One Is Reporting On (Yet)

Backlinko

Old customer journey: See result → Click → Convert (trackable) New customer journey: See AI mention → Research brand → Visit directly later (invisible) It’s a measurement paradox. I mean, it’s not perfect now, but it’s vastly better than pre-2010. Google search used to be messy.

SEO 121
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Supermetrics acquires real-time CDP Relay42

Martech

Dig deeper: Why independent CDPs are disappearing (and what comes next) Founded in 2010, Relay42’s enterprise-grade CDP unifies customer data and enables dynamic audience building, targeting and personalized experiences across digital and offline channels, including email, web, apps and programmatic advertising.

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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

Behavior analysis can also help you understand how social media impacts your customer journey. trillion historical conversations dating back to 2010. You also need to know when they’re most active, so you can post your content at the right time to maximize engagement. When and how is your audience most likely to engage?

Analytics 107
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The Future of B2B Marketing: It's Social

Marketing Insider Group

Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Under the new name, Conversica, the company expanded to other industries in 2015.)

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Your brand consistency checklist: Make sure your brand lands

Welcome Software

. 👉 Messaging is consistent across the customer journey From awareness to onboarding to renewal, the tone, language, and story should evolve—but never feel disjointed. Build in habits to keep things sharp and relevant (and not stuck in 2010). Regular audits ✅ Brands evolve.