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7 reasons your conversion metrics look great — but your sales don’t

Martech

Your attribution model is stuck in 2010 Still using first-touch, last-touch and linear attribution? You’re only getting a snippet of your customer’s journey. This allows for a better understanding of marketing efforts in sales, mainly when using the web framework for your customer journey.

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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

Behavior analysis can also help you understand how social media impacts your customer journey. trillion historical conversations dating back to 2010. Get started The post Social media audience analysis: An easy tactical guide for 2025 appeared first on Social Media Marketing & Management Dashboard.

Analytics 109
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LLM Visibility: The SEO Metric No One Is Reporting On (Yet)

Backlinko

Old customer journey: See result → Click → Convert (trackable) New customer journey: See AI mention → Research brand → Visit directly later (invisible) It’s a measurement paradox. I mean, it’s not perfect now, but it’s vastly better than pre-2010. Google search used to be messy.

SEO 119
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Your brand consistency checklist: Make sure your brand lands

Welcome Software

👉 Brand and messaging resources are easy to access Centralize them in a shared drive, brand portal, knowledge base, or digital asset management tool—no one should be left guessing. Build in habits to keep things sharp and relevant (and not stuck in 2010). Regular audits ✅ Brands evolve.

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Supermetrics acquires real-time CDP Relay42

Martech

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies.

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The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches

Digital Marketer

It allows smaller companies to implement predictive and personalized customer journeys, especially in the retail and eCommerce space, and I believe that will be an important trend to jump on in 2025. Learn from real-time customer behavior. Map and automate your customer journey, from first touch to repeat buyer.

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The Future of B2B Marketing: It's Social

Marketing Insider Group

Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.