Adobe Experience Cloud Blog
OCTOBER 17, 2011
by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. No wonder, in 2011, U.S. marketers will spend $3.08 To spend your marketing dollars most efficiently, you need to find the sites your target market frequents. © 2011 WordStream, Inc.
Adobe Experience Cloud Blog
JUNE 6, 2011
Without it, most marketers would quickly see a drop in engagement and the number of leads they generate. However, not all content is created equal, so it’s important to generate focused content based on the needs and wants of your target market, as opposed to dealing in generic topics designed for a broad industry audience.
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Adobe Experience Cloud Blog
NOVEMBER 1, 2011
Consider some of these statistics: A recent 2011 Robert Half Technology study interviewed 1400 CIOs (chief information officers) of companies with over 100 employees. Collect Information On Your Target Market. 51% of companies permit access for business purposes only (up from 19% in 2009).
Hubspot Marketing
MAY 27, 2022
On the other side of the coin, it’s important to make your ads broad enough that they capture a decent segment of your target market. Building targeted ad campaigns means thinking about what your audience wants. But it’s also worth considering parallel markets that are tied to your primary target. Test, Test, Test.
Adobe Experience Cloud Blog
JULY 23, 2012
Marketo expanded into Europe last year, with an integrated marketing campaign that saw us increase our EMEA customer base by more than 200% in 12 months. That in turn was a major factor in our 130% global revenue growth in 2011 – so we’re pretty happy with what we achieved. The International Marketing Handbook. How did we do it?
Adobe Experience Cloud Blog
SEPTEMBER 19, 2013
What sets Target apart is their ability to listen to their customer community, particularly on social media, and pivot when things aren’t working out as planned. Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Know Your Influencers.
Adobe Experience Cloud Blog
MARCH 31, 2011
It’s one thing to get thousands of hits on a video, for example, but if the viewers don’t fit your target market, you are likely wasting resources. Update your email marketing strategies – Targeted email marketing is still a B2B favorite. To see Marketo’s own press releases, visit our News Center.
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