Remove 2012 Remove Content Marketing Remove Millennials
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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers.

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It’s Giving… Marketing to Gen Z

Set Up

Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. Gen Z is a big deal, and marketers need to pay attention.

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. D2C Ecommerce Best Practices Find more ecommerce sales and marketing tools in our free Ecommerce Planning Kit.

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Ready to Jump on the Instagram Bandwagon? Expert Tips to Help You Succeed

Marketing Insider Group

If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up. The post Ready to Jump on the Instagram Bandwagon?

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The Changing Nature Of Work [Slideshare]

Marketing Insider Group

In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. I’ve talked about how HR is becoming the marketing department. There are nearly twice as many Baby Boomers as there are Generation X and more Millennials than Baby Boomers.

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. 47% of marketers agreed Twitter was the best social media channel for customer engagement. 81% of millennials view their Twitter account on a daily basis.

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The ABCs of Connecting With Generation Z

Content Marketing Institute

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Let’s take a look.

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