Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media in your B2B marketing budget? 1. Weak U.S.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketing 115

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. I hope you enjoy the review.

Marketing 103

Marketing Marketers Promotion Advertisers 103

Neil Patel

JANUARY 28, 2021

Marketers can harness their popularity to promote their brands in new ways. Gifs can be used in email marketing, social posts, and blogs—some blogs even create entire articles out of gifs! Six Ways to Use Gifs to Promote Your Brand. Here are some tips about how to use gifs to promote your brand to your target audience.

Promotion 141

Promotion Branding Entertainment Millennials 141

Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” ” Some have called 2012 “ the year of the story.”

Content Marketing 111

Content Marketing Marketing Marketers Entertainment 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

Promotion 110

Promotion Copywriting Social Media Marketing SEO 110

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! I believe today’s buyers and content consumers are way too smart for such tactics. I mean “Whoa!”…The

Content Marketing 106

Content Marketing Marketing Marketers Advertising 106

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. What key terms are missing?

Content Marketing 94

Content Marketing Marketing Marketers Promotion 94

Content Marketing Institute

JULY 31, 2018

Using psychology to inform your content marketing isn’t sneaky trickery. It’s unlikely that you’ll need to apply each insight to every project but having these models in mind is likely to be useful when you want to create content that converts. A 2012 study showed that visitors judge a website in 0.05

Content Marketing 103

Content Marketing Marketing Marketers Communications 103

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

Content Marketing 110

Content Marketing Marketing Marketers Analytics 110

Adobe Experience Cloud Blog

OCTOBER 22, 2012

by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Our Experts. The Questions.

Content Marketing 111

Content Marketing SEO Marketing Marketers 111

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Marketing Insider Group

DECEMBER 8, 2011

Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. 2012 will bring content strategists into the planning discussions where they can impact investment.

CMO 94

CMO Marketing Marketers Promotion 94

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. Prediction 3: Buzzwords Lead to New Marketing Roles. Big Mistake!

Thought Leadership 111

Thought Leadership Marketing Marketers Promotion 111

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 18, 2013

Promote Your Event. Tweet about it, post it to Facebook, write a blog about it, then put a bit of paid promotion behind each tactic. Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout. Our guest will be VP of Marketing at Kinvey and 2012 Content Marketer of the Year, Joe Chernov.

eBook 134

eBook Promotion SEO Content Marketing 134

Hubspot Marketing

AUGUST 21, 2017

Back in 2012, LinkedIn launched a feature called Endorsements , which enables users to endorse their connections for skills they’ve listed in the Skills section of their profile -- or recommend ones they haven’t yet listed. 22) Check out LinkedIn's Content Marketing Score & Trending Content resources.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Marketing Insider Group

APRIL 24, 2023

Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture. Openverse was designed to provide users with access to free content, including images, videos, and music.

Non-Profit 120

Non-Profit User-Generated Advertisers Advertising 120

Marketing Insider Group

APRIL 3, 2012

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue?

Whitepaper 100

Whitepaper Entertainment Education Content Marketing 100

Content Marketing Institute

NOVEMBER 26, 2017

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees. Ever ambitious, Joe’s goal was always “double it.”

CRM 109

CRM Finance Promotion Content Marketing 109

Content Marketing Institute

MARCH 15, 2018

These are interactive mobile ads that offer advertisers much greater flexibility to promote content assets. Use @Facebook Canvas for greater flexibility to promote your #content assets. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. Facebook Canvas. Facebook Live.

Promotion 111

Promotion Transform User-Generated Advertising 111

Marketing Insider Group

MARCH 31, 2014

This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing? The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. We scroll right past the content we don’t want to see.

Branding 111

Branding Entertainment Thought Leadership Content Marketing 111

Marketing Insider Group

JANUARY 12, 2015

One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing at many B2B brands emerged out of the sales team’s need for more leads. In today’s world, we tune out promotional messages.

CMO 111

CMO B2C Entertainment Content Marketing 111

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. Cover image by Joseph Kalinowski/Content Marketing Institute.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

SEPTEMBER 10, 2018

You need to make your audience feel something — otherwise, why would they want to share your content? It's easy to share and promote. Thanks to the internet and social media, sharing and promoting your content with the rest of the world is pretty simple. It's published at the right time.

Promotion 145

Promotion Advertisers Advertising Entertainment 145

Hubspot Marketing

JULY 22, 2018

Create a workflow for each of the industry-related topics you create content about. So if, hypothetically, you're a unicorn breeder whose main content topics include unicorn diets, unicorn gear, and unicorn boarding, you could bucket your content marketing offers (e.g. ebooks, webinars, kits, etc.)

eBook 145

eBook Marketing Marketers Promotion 145

Marketing Insider Group

JUNE 18, 2024

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Content marketing generates three times as many leads as traditional marketing yet costs 62% less. Why Content Marketing?

Branding 120

Branding Transform Marketing Marketers 120

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Hubspot Marketing

JULY 10, 2019

Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Search Engine Land

JANUARY 5, 2023

2012: Bing Maps pushed out a major update to their driving directions “routing engine.” 2012: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Surprise: Google’s Home Page Promoting Nexus One.

Search Marketers 82

Search Marketers Law Marketing Marketers 82

Scoop.it!

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. In 2018, the platform concentrated on content quality and monetization.

Promotion 122

Promotion Analytics Entertainment SEO 122

Orbit Media Studios

JUNE 1, 2022

“Content marketing is a test of generosity. Educational content is the foundation of most content marketing programs. Problem Two: Content Calendars. Most content marketers aren’t worried about the fact that their work isn’t organized. Looked for gaps in the content. And it’s true.

Transform 145

Transform Thought Leadership Copywriting Education 145

Marketing Insider Group

SEPTEMBER 11, 2015

The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. 500+ Native Ad campaigns delivered since 2012.

Price 105

Price Advertising Advertisers Customer Journey 105

Content Marketing Institute

JANUARY 18, 2018

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. The evolution of iQ by Intel.

Marketing 111

Marketing Marketers Traditional Marketing Promotion 111

Marketing Insider Group

AUGUST 1, 2013

lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? How big is the video marketing opportunity? Are marketers scared of video? Content Marketing'

Marketing 106

Marketing Marketers Video Marketing CRM 106

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2012: The ability to block web sites from search results disappeared when Google’s Search Plus personalized results format launched. 2012: So said “people familiar with the situation.”. 2012: PPC Planning Matrix by Crosby Grant.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Rock Content

JULY 13, 2020

Optimizing content is essential but is even more critical to optimize quality content. Therefore, when thinking about Content Marketing strategies, have as a priority its relevance and writing quality. A user who searches Google has expectations about the content and the experience in general. Voice search.

SEO 135

SEO User-Generated Transform Food 135