Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? Searching For Old Versions of Web Sites?

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Ultimately this is about lower cost of customer acquisition. Content marketing starts with owned media delivering great content and then moves into earning customer attention. And the cost per lead of many marketing programs is starting to soar.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketing 107

OnPassive Marketing

AUGUST 25, 2022

Provide your customers additional value, and they will likely buy from you again. Your customers will trust you more and will be far more likely to return. Keeping Up With Technology Changes: Technology has changed significantly since 2012 and continues to change rapidly.

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Search Engine Land

MARCH 1, 2023

Microsoft Advertising Begins Aggressively Courting Small Businesses For Search 2012: Microsoft Advertising was reaching out to PPC experts and small business customers, hoping to pair them up to educate SMBs about adCenter and learn about their needs and challenges.

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. And the new customer acquisition rate increased by 22.5%

Education 111

Education Marketing Strategy Branding Energy 111

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Oracle Eloqua. SharpSpring.

Marketing Automation Platform 122

Marketing Automation Platform Manufacturing CRM B2C 122

Orbit Media Studios

MARCH 8, 2022

Videos have appeared in search results, as rich snippets, since 2012. I believe it will remain the biggest channel – certainly for new customer acquisition – and has the capacity to grow for most businesses. ” Videos are bigger and appear more often. But in 2018, things changed.

SEO 107

SEO B2C Transform User-Generated 107