Remove 2012 Remove Gen Z Remove Millennials
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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

Gen Z 279
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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. You can download the full report here.

Gen Z 142
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It’s Giving… Marketing to Gen Z

Set Up

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?

Gen Z 59
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Want to Engage Gen Z? 4 Marketing Strategies for Nonprofits

Marketing Insider Group

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.

Gen Z 71
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What Marketers Need to Know About the Next Generation: Gen Alpha 

Set Up

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

Gen Z 59
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60 social media statistics marketers need to know in 2025

Hootsuite

Over 3 billion people use Facebook every month Facebook was the first social platform to reach one billion active monthly users back in 2012. Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Source: Statista 14. Source: Statista 16.

Gen Z 111
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Since its launch in 2012, the brand has become a case study in marketing, largely because of the signature personality and humor it exudes in everything it does. Show your sense of humor and personality. Probably the most well-known D2C brand out there is Dollar Shave Club (DSC). Enable social shopping.