Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z

Businesses Grow

JULY 21, 2025

You write often about belonging as a marketing force. A great benefit of hosting my online marketing community is that day after day, I have significant conversations with people that turn into real friendships. In 2012, I published the first book on influencer marketing, Return On Influence. Here is an example.

Influencer Marketing

Spiralytics

MARCH 19, 2025

Thats where the Data Privacy Act of 2012 comes in. What is the Data Privacy Act of 2012 in the Philippines? The Data Privacy Act of 2012 (Republic Act No. As an independent body, it is directed to administer and enforce the Data Privacy Act of 2012, aligning the Philippines with global data protection standards.

Law

Martech

APRIL 25, 2025

Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating commutes, business travel and casual office chitchat. ” Data backs her insight: the average attention span has dropped from 75 seconds in 2012 to just 47 seconds post-pandemic.

Copywriting

SocialPilot

APRIL 23, 2025

With the extra time on hand, you can devote additional time to the following: Produce more informative and entertaining videos Build a loyal viewership for your YouTube channel Evaluate your YouTube video marketing results to make informed decisions. Increased watch time was considered essential and a ranking factor back in 2012.

User-Generated

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Klaviyos main downside compared to Salesforce is its limited channel support (only email, SMS, and mobile push) and fewer tools for marketing, service, and sales teams.

CRM

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? economy drives use of tried and true marketing strategies. 1. Weak U.S. The continued frail U.S.

Social Media Marketing

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what? Dunkin Donuts.

Global Marketing

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. By Gerardo Dada. The new buying process.

Marketing Strategy

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. It helped that those involved in the project and the marketing for the show came up with a well-thought-out multifaceted concept, explains Oxford. “We It’s a key market for us. You don’t hear about a lot of banks doing things like this,” says Oxford.

Education

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. Most versus Least Effective Content Marketing.

Content Marketing

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Understanding Instagram demographics is key to understanding your users.

Social Media Marketing

Duct Tape Marketing

DECEMBER 13, 2011

5 Trends That Will Shape Small Business in 2012 This content from: Duct Tape Marketing. Here are my predictions for 2012. Social networks evolve into markets. This behavior signals the need for small-business marketers to view some outposts as destinations. But, welcome to the odd world of small business.

Whitepaper

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. Even more telling, the survey found that 9 percent – nearly a tenth – of B2B marketers were not using social media at all.

B2C

Hubspot Marketing

AUGUST 17, 2022

One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it. Top Causes of Marketing Myopia. How to Avoid Marketing Myopia.

Branding

Sachs Marketing Group

DECEMBER 20, 2022

Because of its uniquely young audience, blazing-fast growth, and low video production costs, the marketing potential on TikTok is absolutely immense. The right strategy is needed to make the most out of the platform. . The post How to Create a TikTok Marketing Strategy for 2023 appeared first on Sachs Marketing Group.

Marketing Strategy

Adobe Experience Cloud Blog

NOVEMBER 21, 2012

Check out her previous post High Impact Marketing from a Low Budget Business. Small business owners have always had to market their businesses on a budget. INFOGRAPH SOURCES: Balboa Capital, Federal Bank of New York, Pepperdine University, 2012 Small Business Access to Capital Survey. And it is just getting harder.

Real Estate

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. And “solution marketing” became just another way to talk about what you have to sell.

Thought Leadership

Hubspot Marketing

JULY 31, 2018

But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace?

Shoppers

Marketing Insider Group

MAY 10, 2012

As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012. The first one, 18 Stats on the Mobile Market You Need To Know , was posted earlier this week and hopefully caused you to consider your mobile strategy. The 6 Steps to Inbound Marketing Success.

Inbound Marketing

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit.

Branding

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place

Hubspot Marketing

MAY 26, 2017

Every marketer faces different challenges. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. Curious about what kinds of obstacles other marketers are up against? and their solutions. Why It's a Challenge.

Inbound Marketing

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. The most important social media demographics for marketers. use Facebook—more than double what it was in 2012. Instagram has rapidly established itself as a must-have social media tool for marketers.

Gen Z

Adobe Experience Cloud Blog

OCTOBER 2, 2012

by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. Kotler’s Definition of Social Marketing. The Evolution of the Term Social Marketing.

Health

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

B2C

Rock Content

OCTOBER 27, 2015

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. In 2012 the Penguin update KO-ed spammy backlinks. We’re human after all.

Market Research

Adobe Experience Cloud Blog

MAY 11, 2015

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. The most effective marketing campaigns use influencers to spread the word. This means that they can be a critical part of your marketing strategy. Step 1: Identify Your Audience.

Influencer Marketing

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Customer loyalty

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. How does marketing automation fit in? .

Inbound Marketing

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

Branding

Hubspot Marketing

SEPTEMBER 22, 2022

It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more.

User-Generated

Adobe Experience Cloud Blog

JULY 15, 2011

Tuesday: Engaging Your Customers with Effective Videos for Marketing. Jamie Grenney is awesome – he’s one of the smartest guys out there in content marketing, especially video. The focus is on global strategy, so this will be about more than just the basics. Mobile Marketing: Stay Engaged Wherever You Are.

Event Marketing

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Author: Maggie Jones Couldn’t make it to Content Marketing World this year? After two days, eleven sessions, and an estimated seven million cups of coffee (estimation based on casual observation, not research, evidence, or math), I’ve got a handle on what’s new and exciting for content marketers and the companies who love them.

Content Marketing

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works.

Content Marketing

Hubspot Marketing

MARCH 31, 2020

Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest , why wouldn’t marketers want to be on the platform? So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions?

Marketing