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Is Instagram Dying? [New Data]

Hubspot Marketing

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

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The History of Social Media Since 2003

Hubspot Marketing

2012 - Facebook buys Instagram. 2012 - Twitter buys Vine pre-launch. Image Source Google has noticed this switch, with one of its executives even saying that Google Search and Maps have lost searchers in younger generations who instead turn to apps like TikTok and Instagram to look for places to eat.

Gen Z 122
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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

It’s about strategically placing your message in front of the right eyes at the right time. This platform is known for its high engagement rates and innovative ad formats, making it a unique choice for reaching the Gen Z and Millennial demographics. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc.

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Influencer Marketing Strategies for All Generations

Girl Power Marketing

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52
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Influencer Marketing Strategies for All Generations

Girl Power Marketing

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52
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10 Pinterest statistics marketers must know in 2019

Sprout Social

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month.

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22 Examples of Nostalgia Marketing that Make Customers Feel Good

Hubspot Marketing

In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. Bacardi For its 150th anniversary in 2012, Bacardi released a series of print and television ads showcasing the brand's party-starting heritage.

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