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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

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Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Social media should have a place in your B2B marketing plans and budget. 1. Weak U.S.

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This day in search marketing history: February 20

Search Engine Land

Google introduced the news meta keywords tag specifically for publishers in 2012. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads. by Dax Hamman 2012: Have You Been The Target Of A Google Places Hit Job?

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This day in search marketing history: January 18

Search Engine Land

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). Google testing new look for local inventory ads in place of local pack. Banned Advertisers Rises Just 8 Percent in 2012.

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This day in search marketing history: February 3

Search Engine Land

Google Places International Adds Over 1,000 New Categories For Business Listings 2014: The categories were available in the new Places dashboard globally and translated to every language Google supported. 2012: After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17%. and Skittles.

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This day in search marketing history: January 23

Search Engine Land

“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+ 2012: The companies behind the tool felt Google hadn’t focused on what was best for its users with Search Plus Your World. Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?

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11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s

Adobe Experience Cloud Blog

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. Also, Dreamforce might be the best place to get some free consulting advice. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12.

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