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Your 2012 New Year’s Revenue Resolution

Adobe Experience Cloud Blog

As outlined in Marketo’s white paper, Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs , one of the keys to personal advancement is proving your worth and ability to save the organization money. budget, it’s now up to you to prove that you can trim the fat. What are your own plans?

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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Adobe Experience Cloud Blog

We’ll be writing more on this topic, so stay tuned, and in the meantime download the new whitepaper Email Marketing 5.0-How How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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5 Trends That Will Shape Small Business in 2012

Duct Tape Marketing

5 Trends That Will Shape Small Business in 2012 This content from: Duct Tape Marketing. Here are my predictions for 2012. Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. This post originally appeared on American Express OPENForum.

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B2P = Business to People

Adobe Experience Cloud Blog

Take some white paper bits, condense it to a paragraph, throw in a few bullet points. It is 2012, give or take a few months , and we must start marketing smarter. Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. So, I have to create a compelling piece of B2B content? Uh huh, got it.

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Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’

Adobe Experience Cloud Blog

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him.

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MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner

Adobe Experience Cloud Blog

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The white paper 3 Steps to B2B Marketing Optimization by Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive , and Maria Pergolino from Marketo is a great place to start.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

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