Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Of Search Queries Impacted 2013: A new Panda refresh. Google Panda Update Version #24; 1.2%

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. Hell yes we are!

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. AMP user experience updates include video, lists, more 2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project. Previous versions of the document had been leaked many times prior to this.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Voice gaining on mobile browser as top choice for smartphone-based search 2019: Since 2018, voice had become more users’ first choice for mobile search. What’s The Most Searched Thing On Google?

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

FEBRUARY 27, 2023

Optimization scores, recommendations and their impact on Google Partner agencies 2020: Google said Partner agencies would continue to have “control and autonomy” as it put more emphasis on auto-generated recommendations. Of course not. search results.

Search Marketers 94

Search Marketers Law SEO Health 94

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Users could follow news publications/blogs or industries.

Search Marketers 94

Search Marketers User-Generated Marketing Marketers 94

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Market measurement 15% User experience 12.4% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6%

Market Research 86

Market Research Non-Profit Transform Marketing 86

Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. Also on this day.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Neil Patel

JANUARY 7, 2021

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics. How to Generate URL Parameters With Google’s URL Builder.

User-Generated 145

User-Generated Real Estate eBook Analytics 145

Search Engine Land

OCTOBER 25, 2022

Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Advertisers will be able to reuse audiences across campaigns.

Advertising 95

Advertising Advertisers Retail User-Generated 95

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketing Marketers 130

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links. Bad Merchant?

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

JANUARY 11, 2023

2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2013: The Google Weblog went up on March 17, 2002 , two years before Google launched its own official blog. Says Google Analytics Now Verboten. 2009: Their Russian users really wanted direct access to the Yandex search.

Search Marketers 114

Search Marketers Health Law Marketing 114

Hootsuite

AUGUST 22, 2023

This often includes: Building and editing posts Suggesting keywords and hashtags Scheduling posts to publish at optimal times Providing analytics on your already-published posts to give insight for next steps Instagram is a fun platform for personal and recreational use. The best time to post on Instagram, you ask?

User-Generated 65

User-Generated Social Media Marketing Marketing Marketers 65

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 96

Influencer Marketing Marketing Marketers Entertainment 96

Hootsuite

FEBRUARY 17, 2022

We’ve already established that Pinterest is fantastic for advertising , but it also works great with direct sales conversions. Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience.

User-Generated 112

User-Generated Retail Shoppers Shipping 112

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 111

Millennials Shoppers Food User-Generated 111

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. For example, in 2020, the most popular YouTubers earn more than a billion dollars a year from advertisements and sponsorships.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hubspot Marketing

MARCH 14, 2017

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. How can video impact the user experience on your website? We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without.

Marketing Automation Platform 119

Marketing Automation Platform User-Generated SEO Analytics 119

Duct Tape Marketing

AUGUST 14, 2014

The January 2014 Mobile Technology Fact Sheet shows that 63% of adult cell phone owners use their phones to go online, while 34% of cell phone Internet users go online using only their phone rather than any other device. Mobile content is distinct because of the idiosyncratic and curious ways users interact with it. Be mobile-friendly.

User-Generated 70

User-Generated Target Market Marketing Strategy Advertising 70

Hootsuite

OCTOBER 1, 2019

(In case you missed it: in April 2019, Instagram started experimenting with not showing the number of likes a post has received (AKA ‘like counts’) in the feeds of Canadian users. The idea is to make the whole experience healthier and less competitive for users. Your own analytics will give you some guidance. Just kidding.

User-Generated 111

User-Generated PR Law Shipping 111

Duct Tape Marketing

SEPTEMBER 1, 2017

Will creativity and human touch still be part of the advertising process, or will they be completely replaced by algorithms? The reliability of such tools is high since these are all trained by using real user-generated content. Since 2013, her advanced focus is IT solutions for marketing and financial sector.

Transform 54

Transform Marketing Marketers User-Generated 54

Rock Content

APRIL 30, 2020

It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for. You can achieve all of this without having to invest in paid advertising. SEO is a key Digital Marketing strategy. Best of all?

SEO 81

SEO User-Generated Digital Marketing Communications 81

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Know how your customers interact with your advertising today and into the future.

Analytics 107

Analytics Marketing Mix Retail Advertising 107

Dana Nicole

JANUARY 27, 2021

Having useful, comprehensive information for users helps show your expertise. Having a strategy for your blog is also echoed by Jake: Blogging has been a key part of our growth strategy since we were founded in 2013, and there’s no forseeable end to that happening. You must have a healthy SEO strategy.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In this mode, users can create their own source preferences.

Non-Profit 84

Non-Profit User-Generated Advertising Advertisers 84

Hubspot Marketing

FEBRUARY 27, 2019

Advertising on LinkedIn is a two-step process: first, setting up your LinkedIn campaign and then, creating your ad(s). Your LinkedIn advertising campaigns will live on a platform separate from the LinkedIn you see every day — the LinkedIn Marketing Solutions platform. and takes into account similar campaigns and advertisers.

CRM 139

CRM Advertising Advertisers User-Generated 139

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. The company generated more than 44 million Twitter impressions and 4,000 new followers in the week of the event. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Account Home.

Analytics 90

Analytics User-Generated Social Media Marketing Promotion 90

Search Engine Land

JANUARY 30, 2023

According to the documentation therein, Yandex’s codebase was folded into one large repository called Arcadia in 2013. Leveraging Yandex’s Google Analytics equivalent, Metrika. FI_GEO_CITY_URL_REGION_COUNTRY: -0.168645758 – This factor is the geographical coincidence of the document and the country that the user searched from.

SEO 23

SEO Whitepaper Analytics Place 23

Hubspot Marketing

AUGUST 21, 2017

The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. LinkedIn allows users to save up to ten job searches and three people searches. 9) Get endorsed for your skills.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Example: yourblogname.blogspot.com.

User-Generated 142

User-Generated eBook Inbound Marketing Advertising 142

Sprout Social

OCTOBER 3, 2018

A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. When BlackBerry Tweeted out a (now deleted) message urging its last bastion of loyal users to keep up with the brand on Twitter from an iPhone, people noticed. — Oreo Cookie (@Oreo) February 4, 2013.

Education 109

Education Non-Profit Transform User-Generated 109

Martech

FEBRUARY 25, 2022

Offers a highly configurable platform that sets users up for success and adapts as their business needs evolve. Users can import data, build segments and triggers, and create relevant marketing campaigns that engage customers on their favorite channels. Can be used to schedule emails and follow-ups from within the user’s inbox.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. Seth notes this fact when he says “For 100 years, marketing and advertising was the same thing…” and that “…we have seen marketing change from spending money to interrupt people with advertising”. He was hired by Yahoo!

CMO 134

CMO Transform Manufacturing Marketing 134