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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. CRM User Group Summit (October 13-15) – St.

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How Much Does Marketing Automation Cost?

Adobe Experience Cloud Blog

For example, Marketo provides a Spark edition, which is optimized for small businesses and first-time marketing automation users; a Standard edition that adds more capabilities that are appropriate for most companies; and a Select edition for enterprises with highly sophisticated marketing requirements. Estimate Based on Budget.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. Looking beyond young adults, 34% of all mobile internet users are “mobile-mostly.”

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16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Artificial intelligence is used throughout the Acoustic Marketing Cloud.

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The Ultimate Guide to Using UTM Parameters

Neil Patel

So, let’s start with generating custom URLs for your campaign and some UTM best practices. How to Generate URL Parameters With Google’s URL Builder. A long and bulky URL does not make for a good user experience and might even come across as spammy. Also, the UTM parameters are visible to the users in their address bars.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot Marketing

Lead generation will show a LinkedIn lead generation form with pre-filled LinkedIn profile data to those LinkedIn users most likely to engage with the form. It also simulates the ad auction to generate the numbers displayed. But after spending thousands of dollars, you only generate 10% of the leads you were hoping for.

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Marketing Automation: What is it and Why Should I Care?

Duct Tape Marketing

Only recently, has this underutilized method of demand generation been brought to the forefront of public attention. According to a study by The Aberdeen Group, companies that use marketing automation see 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% Sounds good, right? It gets better.