Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. Your experience and success as the “webinar queen of RSM” are both inspirational and a fascinating “case study” of virtualization and digital transformation.

Transform 142

Transform Communications Education Global Marketing 142

Content Marketing Institute

JANUARY 9, 2019

Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. His examples helped transform abstract concepts into tangible use cases. Text mining is an application of AI that ingests content (e.g.,

Content Marketing 105

Content Marketing Transform Marketing Marketers 105

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Today, marketers have the opportunity to not only target, but also engage directly with the right people from the key accounts they’ve identified— and they are able to do this much earlier in the sales cycle. Before we dive into ABM’s digital transformation, here’s a quick refresher for anyone less familiar with the concept.

Transform 134

Transform Thought Leadership Direct Mail Education 134

Duct Tape Marketing

AUGUST 15, 2024

That was when I did my first launch, was 1997 and developed it, started publishing this as a course in 2005, came out with the first edition of the book in 2014. It's time to transform your approach. So as you mentioned earlier, I started developing it in the mid nineties. It's rooted in psychology and the way our brains work.

Product 94

Product Transform Copywriting Customer loyalty 94

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Visual content is 40 times more likely to be shared via social networks.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Matt Heinz (@HeinzMarketing) October 24, 2014. Ann Handley.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Content Marketing Institute

DECEMBER 5, 2017

HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. How Financial Services Companies Build Relationships Through Content. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts.

Education 111

Education Marketing Strategy Branding Energy 111

Duct Tape Marketing

NOVEMBER 1, 2017

Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. They are also the authors of Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit. Why building a loyal audience is key to transforming a business.

Transform 72

Transform Marketing Marketers Content Marketing 72

Marketing Insider Group

AUGUST 27, 2015

52% of B2B buyers stated they viewed 2-4 pieces of content before making a decision and 28% stated they viewed 5-7 pieces of content. When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It’s all about the buyer. Photo Source ).

Transform 110

Transform Marketing Marketers Education 110

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Marketing Insider Group

OCTOBER 10, 2023

Back in 2014, Google introduced something called “EAT” in their guidelines. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. Here’s a short video with more tips on creating high quality content: Video Source: In Front Marketing 2.

Thought Leadership 128

Thought Leadership Transform SEO Education 128

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Marketing Insider Group

AUGUST 30, 2021

It seems we’ve become publishing machines, creating content for content’s sake. A friend of mine said the enemy of content marketing is content marketing. Our customers don’t need more content. Feel what they feel. Would you treat them differently?”. This article originally appeared on Markempa.

Whitepaper 141

Whitepaper CMO Marketing Marketers 141

Adobe Experience Cloud Blog

APRIL 8, 2014

The implication is that marketing is shifting again, this time to managing customer engagement – meaning that marketers will need a customer engagement platform to keep up. Five Big Trends in Marketing Today. Here are five of the biggest trends that are transforming marketing today. Too see why, read on….

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Duct Tape Marketing

MARCH 13, 2014

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! One smash hit can transform a business’s reach overnight.

Video Marketing 78

Video Marketing Transform Marketing Marketers 78

Digital Marketer

MAY 23, 2023

Enter → Standout Authority , my baby since 2014. Here’s what’s coming to a LinkedIn profile you want to get going: LinkedIn’s Drive to Embrace AI and Transform Content Creation LinkedIn continues to push the boundaries of AI-powered transformation, making your content creation more engaging, entertaining, and downright amazing.

Transform 77

Transform Energy User-Generated Entertainment 77

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Starting his journey in 2014 with a minimal salary, he embarked on learning e-commerce and advertising without knowing English.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Scoop.it!

APRIL 18, 2024

Fast forward to the present, and the landscape of cellphone cameras has undergone a remarkable transformation. In 2014, Apple sought to showcase the prowess of its new iPhone camera through the launch of the #ShotoniPhone campaign. Despite technological strides, iPhones had grappled with a reputation for subpar picture quality.

Thought Leadership 105

Thought Leadership Management Transform User-Generated 105

Orbit Media Studios

MARCH 8, 2022

In 2014, if you searched for skin care products, you’d have seen something like this: Ah, those were the days. Over just a year and a half, the SERP transforms from “ten blue links” to a richer, more interactive page with three SERP features filling the viewport above the fold: images, a featured snippet and the “People also ask” box.

SEO 107

SEO B2C Transform User-Generated 107

Rock Content

MAY 22, 2020

In particular, interactive quizzes have the potential to improve lead engagement and generate data that can be transformed into better communication between customers and brands. What are the benefits of using it in a marketing strategy? Interactive materials, in fact, have already reached good results for companies that bet on them.

User-Generated 72

User-Generated Transform Education Marketing Strategy 72

Marketing Insider Group

AUGUST 30, 2021

It seems we’ve become publishing machines, creating content for content’s sake. A friend of mine said the enemy of content marketing is content marketing. Our customers don’t need more content. Feel what they feel. Would you treat them differently?”. This article originally appeared on Markempa.

Whitepaper 95

Whitepaper CMO Marketing Marketers 95

Neil Patel

APRIL 22, 2021

In 2014, Andrew Sobel listed 6 rules for evoking curiosity. Have you ever felt like you missed out on an opportunity that could’ve transformed your life and business? Content Marketing Up is a perfect example of a blog with multiple cliffhangers. Tactic #4: Evoke Curiosity. Curiosity is the desire to know something.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Rock Content

AUGUST 20, 2020

With the digital transformation, information becomes faster, but it is also quickly replaced by new content. Whether with paid advertisements or strategies that generate organic traffic — such as Content Marketing — your company must be present in the most varied communication channels and search engines. Check it out!

User-Generated 72

User-Generated Transform Promotion PR 72

AWeber

NOVEMBER 22, 2023

If you’re new to marketing or coaching, we recommend starting with a simple marketing plan you can expand upon over time: One social media channel, plus One landing page paired with email marketing automation, plus One additional channel, if time allows, such as content marketing, speaking engagements, podcasting, etc.

eBook 115

eBook Marketing Plan Influencer Marketing Marketing 115

Marketing Insider Group

DECEMBER 10, 2014

Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. My favorite tool for finding the top content on a particular topic is BuzzSumo , who conveniently allow you to pull up a list of articles, infographics, videos and interviews from the past day, month, week or year.

Content Marketing 111

Content Marketing Transform Marketing Marketers 111

Search Engine Land

SEPTEMBER 26, 2023

He fondly remembers this transformative update. Diving deep into content marketing, investing in quality writing, and focusing on truly competitive content became the new game plan. “We Eventually, Google shifted its focus to newer ventures, like Google+, and in 2014, it was time to bid Orkut farewell. “So

SEO 119

SEO Transform User-Generated Health 119

Content Marketing Institute

NOVEMBER 15, 2018

“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Content is one of best tools for earning trust, brand building, & generating traffic & leads. johnhall Click To Tweet. Start with thinking.

Branding 110

Branding Automobile Transform PR 110

Content Marketing Institute

JANUARY 11, 2018

That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head. The chart on the left zooms in on sales between 1993 and 2014, showing a dramatic surge. HANDPICKED RELATED CONTENT: How to Transform Complex Data Into Understandable and Shareable Visuals.

Transform 111

Transform Price Content Marketing Communications 111

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

Transform 110

Transform User-Generated Millennials Marketing 110

Search Engine Land

JANUARY 30, 2023

Client in-housing, competition for talent top digital agency concerns 2019: Marketing Land’s Digital Agency Survey found the sector was weathering digital transformation well, but the growth of data-driven marketing made it clear where they needed to hire. What Time Does Super Bowl 2014 Start? Who’s Tops?

Search Marketers 83

Search Marketers SEO Transform Marketing 83