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60 social media statistics marketers need to know in 2025

Hootsuite

Snapchat and Instagram showed large gains in usage among this age group from 2014 to 2024, while usage steeply declined for others. In 2014, 71% of teens used Facebook, but only 32% do today. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Source: Pew Research 10. 63% of U.S. Source: Pew Research 11.

Gen Z 111
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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. 2-3 years of marketing and content creation experience. If this is the case, you'll likely be looking to hire an all-in-one inbound marketer — someone who can build and grow your inbound marketing strategy from the ground up.

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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

Originally introduced in 2014 and refined in 2022, it plays a role in how your content performs, especially in YMYL (Your Money or Your Life) sectors like finance, health, or legal. If you’re ready to build a scalable, future-proof content marketing strategy, we’re here to help. Looking to dive deeper?

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Are you really building a personal brand on TikTok?

Businesses Grow

I broke my own rule In many of my books and speeches, I implore marketers to stop doing what people hate — interrupting, intercepting, and spamming, for example. In 2014, Ethan Zuckerman, the inventor of the pop-up ad, wrote a lengthy apology for his creation in The Atlantic. The research is overwhelming.

Branding 103
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My All-time Best Interviewer Was an AI Bot

Businesses Grow

To level-set new readers, I coined the term “ content shock ” in 2014 to explain why, in the long run, most content marketing is not economically sustainable. Is it possible that we’ve now entered an era of insight shock where even wisdom is becoming a commodity?”

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Protecting Your Content From AI: Not So Fast!

Businesses Grow

In 2014, I wrote one of the most famous blog posts in marketing history, “ Content Shock.” After all, we’re OK with Google scraping our content if we get credit for it in search results, right? Let’s go back to the current state of the internet for a reality check. ” This is not idle bragging.

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B2B marketing on X: What you need to know

Martech

teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. Sources: StatsUp Marketing strategy X’s fast-paced nature is ideal for quick insights, trends and direct customer interactions, especially for its younger, tech-savvy audience. The majority (around 58%) of X users are under 35.

Gen Z 71