Adobe Experience Cloud Blog

JUNE 25, 2014

The hashtag started in summer 2014, and continues to receive new Instagram uploads from all over the world, attracting the type of travelers who are their likely target customers. You don’t want your brand’s message to get lost in all the other user content. What stories do those conversations convey? Or a hashtag horror story?

Branding 134

Branding Thought Leadership Millennials User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. This is especially true for the Millennials (aka Gen Y).

Millennials 134

Millennials User-Generated Thought Leadership Marketing 134

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Or you want to expand into a new user group with a new product.

Influencer Marketing 111

Influencer Marketing Fashion Marketing Marketers 111

Hubspot Marketing

MAY 1, 2017

It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. In 2015, Adam Pasick penned a story for Quartz explaining the “magic” behind Spotify’s “Discover Weekly”: A curated playlist of tracks that it thinks a given user will like. 5) Spotify.

Personalized Marketing 138

Personalized Marketing COS Branding Price 138

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Marketing Insider Group

SEPTEMBER 21, 2015

Based on the latest study by Adobe and PageFair, there are approximately 200 million monthly active users of ad-block software globally. Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year. billion in lost revenue next year.

User-Generated 83

User-Generated Advertising Advertisers Millennials 83

Contently B2C

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. Research found that users view Snapchat interactions as similar to face-to-face conversations.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Duct Tape Marketing

APRIL 28, 2016

The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. A general email blast to your entire contact list won’t be as effective as targeting the users who you know have an interest.

Millennials 42

Millennials Customer Acquisition Fashion User-Generated 42

Duct Tape Marketing

SEPTEMBER 29, 2016

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. The campaign encouraged U.S.

User-Generated 77

User-Generated Branding Millennials Retail 77

Duct Tape Marketing

FEBRUARY 6, 2024

Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape. John (05:10): You millennials are old farts. John (06:35): Well, in fact, you mentioned generational.

SEO 64

SEO Transform Gen Z PR 64

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Make it simple to drive user engagement.

Millennials 96

Millennials Gen Z Marketing Marketers 96

Hootsuite

SEPTEMBER 7, 2022

This will help customers discover your products when searching and ease the user experience. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. They can also generate personalized product recommendations, upselling, and cross-selling on the average order. Start your campaign early.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Duct Tape Marketing

MARCH 15, 2023

People will talk about these great groups of customers they have like, oh, millennials for instance. And then the guy traveling with a bunch of pets is Hannibal crossing the Alps with his elephants and the LGBTQ millennial is Alexander the Great and I say, are any of these folks gonna buy your gum or your frozen dinner service?

Millennials 83

Millennials Marketing Marketers Health 83

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

Transform 94

Transform User-Generated Millennials Marketing 94

Content Marketing Institute

DECEMBER 13, 2017

Robot content generation excels at drawing conclusions from large amounts of data, according to the Associated Press study The Future of Augmented Journalism: A Guide For Newsrooms in the Age of Smart Machines. Robot content generation excels at drawing conclusions from large amounts of data via @AssociatedPress study. Click To Tweet.

Millennials 102

Millennials Whitepaper User-Generated Promotion 102

Sprout Social

OCTOBER 17, 2016

It's the top network for social customer service because users can communicate in real time. Quick Twitter Stats 310 million monthly active users. 37% of Twitter users will buy from a brand they follow. 54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. since the survey first began in 2014.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145