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The Future of Partnerships: Celebrities Working For Major Brands

Hubspot Marketing

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

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When to show off that you’re a new brand

Ariyh

You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? If your product is perceived as low-tech (most other products; e.g. furniture, real estate agency, homemade herb remedies, copywriter services), show off that you are an established brand (e.g.

Branding 110
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Top Marketing Predictions For 2015

Marketing Insider Group

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media. My Top Marketing Predictions For 2015. 2015’s Top Marketing Trends.

PR 89
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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

That is, after you have finalized your 2015 plans! Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. SiriusDeicision Summit 2015 – May 12 th -15 th – Nashville, TN. CES International – January 6 th -9 th – Las Vegas, NV. Let us know!

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The Power of Branding for Local Business

SMA Marketing

Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise. So how can a local business improve its brand?

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The Best Marketing Conferences Of 2015

Marketing Insider Group

Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. Brand ManageCamp September 18-19 in Las Vegas, NV. I attended this event for the first three years and the team at Brand ManageCamp always put on a great show. Content Marketing'

Marketing 108
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Orange-You-Glad I Said “Content”? – Insights from Content Marketing World 2015

Adobe Experience Cloud Blog

On that note, it’s important to point out that content marketing should be customer-focused, not brand-focused. Brenner quoted Ann Handley with: “Take your brand out of the story—make your customers the hero.” All content marketers know that it’s easy to fashion our content as a way to promote our brand.