Martech

APRIL 24, 2023

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” What advertisers want most in an advertising platform is the one thing Twitter’s mercurial owner Elon Musk has never been able to provide: stability. Almost 90% of Twitter’s revenue in 2021 came from advertising.

Advertising 95

Advertising Advertisers Digital Marketing Management 95

Search Engine Land

FEBRUARY 9, 2023

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company. ” (Accurate.)

Search Marketers 83

Search Marketers Pharmaceutical Price Marketing 83

Hubspot Marketing

APRIL 2, 2019

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

Branding 145

Branding Shoppers Entertainment Advertising 145

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Also on this day.

Search Marketers 101

Search Marketers Non-Profit Marketing Marketers 101

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 121

Search Marketers Non-Profit Marketing Marketers 121

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

Search Marketers 127

Search Marketers SEO Marketing Marketers 127

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Hubspot Marketing

APRIL 1, 2018

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began.

Advertising 145

Advertising Advertisers Product Branding 145

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Users could follow news publications/blogs or industries.

Search Marketers 94

Search Marketers User-Generated Marketing Marketers 94

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. 2015: So, The CTO Hates Your SEO Project… by Eric Enge.

Search Marketers 109

Search Marketers User-Generated SEO Marketing 109

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. billion came from Google advertising. Katy Perry: I Googled Myself & I Liked It 2011: That’s how the singer discovered that Russell Brand was going to propose to her.

Search Marketers 130

Search Marketers Shoppers SEO Marketing 130

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Hubspot Marketing

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Fashion 142

Fashion Branding Food B2C 142

Search Engine Land

FEBRUARY 25, 2023

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. Welcome Martin Beck, Who Joins Third Door Media From The Los Angeles Times 2014: Beck was Third Door Media’s Social Media Reporter from March 2014 through December 2015.

Search Marketers 118

Search Marketers Marketing Marketers Advertising 118

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Search Engine Land

JANUARY 1, 2023

2020: Did people click on a paid search ad because it answered a search query, mentioned a familiar brand, was listed above other search results, or had a compelling title, description, or image? 2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads.

Search Marketers 117

Search Marketers Marketing Marketers Manufacturing 117

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Google Panda Update Version #24; 1.2% in 2008.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. They also release new functionality for their users and advertisers every other week. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

Gen Z 114

Gen Z Millennials User-Generated Marketing 114

Search Engine Land

JANUARY 12, 2023

Responsive search ads available globally in all Microsoft Advertising interfaces. 2015: LinkedIn’s new customized search functionality was designed to help you find people, jobs or posts faster. Q4 Reports: Search Advertising Growing In Efficiency. Google’s New China Plan: Target Display Advertisers, Report Says.

Search Marketers 94

Search Marketers Marketing Marketers SEO 94

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.” Too Much SEO?

Search Marketers 92

Search Marketers Marketing Marketers SEO 92

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. Expedia had actually been powering Travelocity.com since 2013.

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Search Engine Land

MARCH 23, 2023

Google told us so in 2015. Microsoft Advertising blocks 1.6 Bing May Remove Navigation To Additional Search Result Pages 2015: Bing was so confident in some of their search results that they would remove the pagination to additional search result pages. RankBrain was the third most important ranking factor. It is content.

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. in the past month (10.4%

Search Marketers 126

Search Marketers Manufacturing SEO Marketing 126

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. Judge Amit P.

User-Generated 128

User-Generated Retail Non-Profit Advertising 128

Adobe Experience Cloud Blog

MAY 18, 2016

Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend. Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. an instructional video).

Advertising 91

Advertising Advertisers Thought Leadership User-Generated 91

Search Engine Land

JANUARY 5, 2023

Google Ads error tells advertisers exact match keywords are saving as broad match. Standard text ads will live on a bit longer, Microsoft Advertising says. 2015: Bing Ads told advertisers they soon would no longer be able to put a phone number in the headline, body copy, URL or extensions like Sitelinks.

Search Marketers 91

Search Marketers Law Marketing Marketers 91

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

Search Marketers 74

Search Marketers SEO Marketing Marketers 74

Marketing Insider Group

MARCH 9, 2023

This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. This practice is just wrong.

Place 109

Place Content Marketing Non-Profit Whitepaper 109

illumin

MARCH 6, 2019

With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Potentially offensive content, fake news, and hoax challenges still manage to find a way to disrupt social media platforms – making brand safety a top concern for digital marketers. Use Whitelists.

Branding 48

Branding Advertising Advertisers Price 48

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 117

User-Generated Price Retail Marketing 117

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Transform 77

Transform Management New Markets Manufacturing 77

Econsultancy

NOVEMBER 25, 2021

Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn.  It’s about discovery; helping to identify how they can get to their goals; showing our way of working to these brands, whilst brainstorming customer problems and projecting outcomes. 

Branding 52

Branding Affiliate Marketing Customer Journey Management 52

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. Maintaining Consistency.

Branding 111

Branding Food Health Advertising 111

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

Adobe Experience Cloud Blog

AUGUST 14, 2017

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers.

Thought Leadership 134

Thought Leadership Social Media Marketing Entertainment Marketing 134

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. Competition is fierce out there for brands and creators. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Ariyh

DECEMBER 4, 2023

There’s a new content management system on the block: Storyblok ( yes, cringey pun intended ). One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. Return programs increased brand loyalty by 19.4% for a clothing brand, and 13.3%

Logistics 62

Logistics Price Law Shipping 62