Search Engine Land
SEPTEMBER 26, 2023
The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google. But will others follow? What world are we living in?
Hubspot Marketing
APRIL 9, 2024
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.
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Hubspot Marketing
SEPTEMBER 27, 2023
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.
Martech
APRIL 18, 2022
The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. billion in 2015, according to Backlinko. billion in 2015, according to Backlinko. from 2021 to 2028 owing to the increased spending on advertising. Worldwide 4.48
Ariyh
OCTOBER 9, 2023
You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? If your product is perceived as low-tech (most other products; e.g. furniture, real estate agency, homemade herb remedies, copywriter services), show off that you are an established brand (e.g.
SMA Marketing
DECEMBER 29, 2022
Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise. So how can a local business improve its brand?
Search Engine Land
MARCH 14, 2023
With an exciting product now offering more levers to ensure brand safety and profitable ad spend, there’s never been a better time for DTC brands (and other Facebook-first advertisers) to test a Performance Max campaign meaningfully. How to set up a “social-style” Performance Max campaign.
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