Search Engine Land

JANUARY 15, 2023

2015: Google was sticking with the figure it gave in 2012 but stressed it’s “over” that amount. 2015: The figure was important because it meant searchers often didn’t need to leave Google to visit a publisher’s site. . 2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

Ariyh

OCTOBER 23, 2023

Want your brand here? The study was carried out on a large online retailer in 2015. Since then, the market has become more saturated and ecommerce brands found new ways to compete for people’s attention. Journal of Marketing Research (July 2023) 🏫 Researchers Marton Varga. Click here.

Retail 99

Retail eCommerce B2C Price 99

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer.

Product 145

Product Food Product Marketing Market Research 145

Contently B2C

AUGUST 9, 2016

The broad scope of lifestyle brands like Lululemon can present a huge content opportunity. But it can also be difficult to zero in on a mission when your brand appeals to so many different people. Marketers are left answering questions like: Who, specifically, is the target audience? And is anything truly off brand?

Branding 52

Branding Food Health Fashion 52

Neil Patel

MARCH 31, 2021

However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center , four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while the same proportion admits they’re concerned about how brands are using their data.

Advertising 103

Advertising Advertisers User-Generated Place 103

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . How affordable is digital marketing compared to traditional marketing methods?

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 102

Content Marketing Health Marketing Marketers 102

Neil Patel

OCTOBER 26, 2020

CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. These are brands you’d probably recognize. Revenue by traffic source: This shows you which traffic source is most profitable and clarifies where you should spend your marketing and advertising dollars.

eCommerce 133

eCommerce Retail Shoppers User-Generated 133

Rock Content

NOVEMBER 24, 2015

As online advertising flounders, eMarketer predicts content marketing spending is expected to increase from $112 billion to $300 billion in the next four years. Our CEO Matt Cooper published an article for the CMO.com explaining the advantages of using content marketing to attract customers. What do these numbers suggest?

Advertising 47

Advertising Advertisers Market Research Promotion 47

On24- CMO Confessions

MARCH 18, 2021

During my time as an analyst, I think those that have been there, like you, sort of know how diverse it can be, especially once you’re in a more senior position at a market research firm. And, similarly with those companies, it is about great marketing and a ton of advertising to find the right people.

CMO 52

CMO Tentpole B2C Retail 52

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Whitepaper 95

Whitepaper Pharmaceutical Marketing Marketers 95

Content Marketing Institute

NOVEMBER 26, 2018

One successful but often overlooked approach is publishing original research. I’m not referring to market research, customer research, or competitive research, I’m talking about how marketers host an original research project and publish the results of that effort.

User-Generated 89

User-Generated Food Entertainment Retail 89