2015 Content Marketing Influencer Marketing 
Content Marketing Institute
MAY 11, 2018
Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.
Marketing Insider Group
JUNE 8, 2015
What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. on Clothes Made Me $692,500.
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Marketing Insider Group
OCTOBER 19, 2015
Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.
Marketing Insider Group
OCTOBER 21, 2021
During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.
Hubspot Marketing
APRIL 19, 2023
How Influencer Marketing Changed Coachella The rise of social media also had a major impact on Coachella’s growth. Influencer culture and "festival fashion" became nearly synonymous with the event. Perhaps no company has used Coachella as an influencer marketing tool as heavily as the LA-based clothing company Revolve.
Marketing Insider Group
FEBRUARY 4, 2020
It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. Follow the lead of today’s leading companies into employee-generated content. Employee-Generated Content Builds Trust. As a content marketer, you’re paid to write those posts.
Content Marketing Institute
JANUARY 9, 2018
Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. The series was a Content Marketing Awards finalist for strategy – best content marketing program in financial services.). Find naturals.
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