Remove 2015 Remove Customer Acquisition Remove Price
article thumbnail

Why B2B brands must focus on orchestrating meaningful customer engagement

Martech

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” Identifying the customer roles that are active at each stage.

Customer 135
article thumbnail

This day in search marketing history: January 23

Search Engine Land

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. So the acquisition seemed quite logical from both perspectives. Expedia had actually been powering Travelocity.com since 2013. Atlanta, Seattle and Boston.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This day in search marketing history: March 2

Search Engine Land

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream. Google Testing Single Line Sitelinks?

article thumbnail

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Hubspot Marketing

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. Editor's note: This post was originally published in May 2015 and has been updated for comprehensiveness.

article thumbnail

Inbound vs. Outbound Marketing

Duct Tape Marketing

Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition. The Price of Inbound vs. Outbound. Outbound marketing is a very expensive endeavor.

article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. The platform conditionally directs calls, texts, chats and online forms based on actions visitors have taken on a brand website, conversation history, location, custom criteria and more. Target customers. Target customers.

article thumbnail

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

Rock Content

This results in a higher return over investment (ROI) and lower customer acquisition cost (CAC) by employing SEO. Mobilegeddon (2015) : mobile-friendly became a ranking factor. RankBrain (2015) : added artificial intelligence and machine learning to the algorithm to better understand users’ search intentions.

SEO 81