Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” Identifying the customer roles that are active at each stage.

Customer 133

Customer Customer Journey Branding Customer Acquisition 133

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. So the acquisition seemed quite logical from both perspectives. Expedia had actually been powering Travelocity.com since 2013. Atlanta, Seattle and Boston.

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream. Google Testing Single Line Sitelinks?

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Hubspot Marketing

JUNE 2, 2020

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. Editor's note: This post was originally published in May 2015 and has been updated for comprehensiveness.

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Duct Tape Marketing

JANUARY 8, 2015

Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition. The Price of Inbound vs. Outbound. Outbound marketing is a very expensive endeavor.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Martech

FEBRUARY 24, 2022

For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. The platform conditionally directs calls, texts, chats and online forms based on actions visitors have taken on a brand website, conversation history, location, custom criteria and more. Target customers. Target customers.

Analytics 98

Analytics Real Estate CRM Communications 98

Rock Content

APRIL 30, 2020

This results in a higher return over investment (ROI) and lower customer acquisition cost (CAC) by employing SEO. Mobilegeddon (2015) : mobile-friendly became a ranking factor. RankBrain (2015) : added artificial intelligence and machine learning to the algorithm to better understand users’ search intentions.

SEO 81

SEO User-Generated Digital Marketing Communications 81