Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

As Facebook’s newsfeed becomes more and more saturated with content, the platform will be expanding its options for how to reach your customers. Start to think through your customer segmentation strategy. If your non-fans are IRL ( in real life) your biggest fans, what can you do to entice them to convert as customers?

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. Lifecycle Marketing/Customer Success. For example, ChiefMarTech reported there was over $3.3B

Thought Leadership

Adobe Experience Cloud Blog

APRIL 14, 2015

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. It’s time to embrace the new marketing, which is focused on building long-term relationships and creating consistent conversations with customers.

Product

Adobe Experience Cloud Blog

AUGUST 27, 2015

In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?). Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 2, 2015

With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. In 2015, specifically for demand generation as a discipline, I think we’ll start to see a few trends evolve: Content marketing will mature. Multi-channel communication will be more important than ever.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 17, 2014

That is, after you have finalized your 2015 plans! Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. SiriusDeicision Summit 2015 – May 12 th -15 th – Nashville, TN. CES International – January 6 th -9 th – Las Vegas, NV.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. Customer retention is definitely easier said than done. percent) than non-users of video (2.9

Transform

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Otherwise, we’ll succumb to formulating a “strategy” that does not address our primary responsibilities as marketers: business outcomes and customer satisfaction. “We will be the industry leader by delivering content that our customers can’t get enough of”). Make Customers the Heroes of Your Story.

Content Marketing

Adobe Experience Cloud Blog

AUGUST 18, 2015

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. If you thought the world was always-on and connected before, how about now?

Thought Leadership

Adobe Experience Cloud Blog

JUNE 22, 2015

A good example is event apps: companies are increasingly using event apps as a way to communicate with customers and partners on their corporate events or tradeshows. The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media.

Manufacturing

Adobe Experience Cloud Blog

MAY 15, 2015

Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. shared his maniacal focus on getting to know your own strengths and weaknesses, and understanding your audiences and customers. Magic (we’re on a first name basis now, right?)

Transform

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Chaffey referenced Lufthansa’s site, which adapts itself based on where the customer is, be that at home, in the airport, or elsewhere—pretty smart stuff. The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Entertainment

Marketing Insider Group

MARCH 23, 2020

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. The Build-Up. Because we are our own case study! Organic Search Traffic and Rankings.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

This is also an effective way to spend any funds left over from your 2015 budget! In this blog I’ll walk you through how to determine the right type of holiday marketing for your audience and share 5 tips to make you stand out to your customers this holiday season. So, reserve these gifts for your top customers and partners.

Customer Marketing

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. And who’s on the ground, interacting with customers? Knowing Your Customers. CMOs and their teams. Consumers today are upending the market.

Customer

Adobe Experience Cloud Blog

APRIL 17, 2015

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. Marketing automation software is not just a fancy synonym for customer relationship management software. It’s a great way to avoid scaring off promising customers by digging too deep, too soon. Marketers have to adapt to these changes.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 4, 2015

For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. With website personalization technology, marketers can now engage prospects on the most personal level, with customized CTAs, case studies, and offers that fit their interests and challenges.

New Markets

Adobe Experience Cloud Blog

MAY 20, 2015

A customer enters. “Is Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. While interactive ads are certainly engaging, customers can’t download tangible experiences onto a smart device. The whole scene is quirky, adorable, and unbelievably Instagram-able. Is this a dream?”

Thought Leadership

Adobe Experience Cloud Blog

MARCH 30, 2016

Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle. Traditionally, customers have come to us with marketing departments organized in every which way.

Customer

Marketing Insider Group

JULY 14, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. That is the type of customer retention and loyalty that every single company out there dreams of, so how did Borussia Dortmund achieve this?

Content Marketing

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. Engagement: Modern-Day Customer Service. I started hearing a more familiar term— engagement.

Health

Adobe Experience Cloud Blog

AUGUST 6, 2015

Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. These events allow sales to move beyond the phone calls and email and actually create face-to-face relationships with potential customers.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 3, 2015

Folks, personalized web engagement —delivering relevant content based on the visitor’s stage in the customer journey, their product interest, geo-location, or company/industry/size—is becoming strategic. The Missing Piece of Your 2015 Marketing Budget. How to Allocate Resources for Website Engagement.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 18, 2015

Bloomberg’s Bigley said the modern marketer has taken on more of a sales role, becoming a true revenue driver when working with the sales team and troves of data to target customers and push conversion. Big data was a huge topic of conversation, and while all the CMOs celebrated the abundance of information, data has a downside – complacency.

CMO

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing!

Advertisers

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. It’s an especially great place to reach Gen Z and Millennial customers.

Advertisers

Adobe Experience Cloud Blog

JULY 20, 2015

We can follow the digital customer journey in our sleep. I know this flies in the face of your digital sensibilities, but the truth is a simple phone call has customer and marketing insights you just can’t find anywhere else. Nothing can give you insight into your customer and buyer personas quite like a phone call.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 1, 2018

But we can’t get employees to get excited about it or customers to pay attention. That’s everything from websites to emails to salespeople and customer service reps. Global Manufacturing and Technology company Emerson Electric celebrated its 125 th anniversary in 2015 with a year filled with brand experimentation.

Branding

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, Facebook allows you to ask more questions on the form, as well as customize one of your own (and a list of drop-down options, if you like).

Thought Leadership

Adobe Experience Cloud Blog

JUNE 1, 2015

In addition, a January 2015 Marketing Land survey found that two-thirds of emails are now opened and read on smartphones and tablets. Customer Journey. Therefore, the combination of these systems has now allowed a marketer to have a much more complete view of their customer journey from impression through the lifecycle.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 9, 2015

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Your demand generation efforts go beyond just email programs; make sure to involve your customer team. These types of events can be a fantastic opportunity to build your reputation with your existing customer base.

PR

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. It’s an especially great place to reach Gen Z and Millennial customers.

Advertisers

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. These objectives can range from brand awareness to lead generation, to user/customer engagement, to sales, to lead nurturing, to social advocacy, and to professional networking.

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. Step 6: Always Keep the Customer Journey in Mind. Step 5: Repurpose, Repurpose, Repurpose.

eBook

Adobe Experience Cloud Blog

AUGUST 7, 2015

According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity. If your customers are people (hint: they are), chances are they’ll interact with a quiz that speaks to them! So, here are some of the key questions—and answers!—to

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 6, 2014

Maybe you want to take your event strategy to a new level in 2015. For example, if you’re projecting that your event will be 2K people, an important detail to add is that the previous’ year event had 1,500 and you’re expecting the event to grow 30% based on the increased size of your customer base. Event Marketing'

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In fact, some sources have predicted that the mobile market will generate $400 billion by 2015 – in the U.S. Best Practices for Mobile SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Load Speed, Apps, and More. Have you started to optimize your website for mobile?

SEO