Adobe Experience Cloud Blog

MARCH 4, 2015

This demonstrates that companies must focus on providing targeted website content to educate their prospects and generate more qualified leads. Delivering the right message, at the right time, to the right person, is a prerogative for any marketer looking to make a meaningful connection with a website visitor.

New Markets

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Rand Fishkin , SparkToro.

eCommerce

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The Missing Piece of Your 2015 Marketing Budget. The Problem.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. So what does a health consumer need to empower them to make those decisions?

Health

Marketing Insider Group

FEBRUARY 17, 2021

To get your audience to engage with your brand the way you want them to, you need to go above and beyond traditional content marketing techniques. In 2015, we began seeing an uptick in interactions with online content via mobile devices. Visitors want to interact with engaging and dynamic websites. Source: Statista. Want to learn more?

Whitepaper

Hubspot Marketing

MAY 7, 2019

Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Top Google Search Statistics in 2019. source: Moz ).

Place

Marketing Insider Group

MARCH 9, 2023

This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Types of Event Marketing. Event Marketing Plan.

Event Marketing

Content Marketing Institute

JUNE 18, 2018

Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Though that traffic stat is from 2015, the influence of video is only growing. Video brings more search traffic. Video converts more users. That’s a wrap.

Fashion

Marketing Insider Group

NOVEMBER 22, 2021

Being a Content Marketing Animal is his widely known talk from Online Marketing Rockstars 2015. In it, he discusses the lopsided emphasis marketers put on data analytics without looking closely at true value or the real customer connection. Content Marketing Strategy 2030. How were you marketing?

Content Marketing

Marketing Insider Group

DECEMBER 3, 2019

A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process. So educational, non-sales focused content is a vital part of your overall marketing strategy.

Content Marketing

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. These are t he top skills in-demand for content marketers today: Experience vs. Education: Settling the Debate.

Content Marketing

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Content is the basic unit of all marketing initiatives that not only builds brand awareness and engagement but also influences individuals to take the next step of their purchase journey. Without an effective content marketing strategy , your buyers are not going to stick around. “When people talk, listen completely.

Thought Leadership

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. If you’ve been creating educational content on your blog, your best bet would be to start with educational video content and see if that resonates with your audience in the same way.

Video Marketing

Content Marketing Institute

SEPTEMBER 4, 2018

For those in that category – or those who encounter misperceptions or misunderstanding about what content marketing is – I offer a quick rundown for easy reference. HANDPICKED RELATED CONTENT: A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy. Click To Tweet.

Content Marketing

Neil Patel

MARCH 17, 2021

By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. What’s more, despite the growing cost of college tuition, Gen Z are better educated than earlier generations. Also, they’re the most educated generation in history and more comfortable with technology than their parents.

Gen Z

Hootsuite

APRIL 7, 2022

Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. But it’s worth considering how smaller social networks that serve niche audiences can play a role in your marketing strategy. Does LinkedIn finally have a challenger?

Gen Z

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. A Group can be where you foster discussion, education, problem-solving and, yes, solid entertainment about the topics that matter to your audience. (Goodbye, reverse-chronological order).

Real Estate

Marketing Insider Group

JUNE 22, 2020

That all changed when Beverly Jackson came onto the scene in 2015. With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market.

Content Marketing

Hootsuite

SEPTEMBER 2, 2021

To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. Any video content that you publish should be designed to entertain, educate, and/or inspire your audience. Source: Facebook.

Entertainment

Marketing Insider Group

AUGUST 27, 2015

According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Marketing content should educate and create a dialogue about challenges and issues that are unique to the buyer. It’s a Multi-Channel World.

Transform

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. However, the top reason why U.S. Who are your top competitors?

Email Marketing

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing

Sprout Social

NOVEMBER 15, 2016

These objectives should align with your broader marketing strategy and business goals. The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing. Start by creating a list of social media objectives and goals. Four more years.

Transform

Sprout Social

NOVEMBER 23, 2016

More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. GIFs can add humor to a dry subject, help educate viewers and make your content more conversational. For local businesses, location is a huge component of your marketing strategy.

Energy

Sprout Social

NOVEMBER 8, 2016

Following Facebook best practices is essential to your overall social media marketing strategy. Instead, you need to focus on your strategy and you can do this by planning out your end goal first. In fact, Facebook video posts per person increased by 75% in 2015. Limit your plans and narrow down your ad strategy.

User-Generated

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. Educate your viewers on why subscriber counts matter to you and your channel. With such a dominating presence, of course we want to understand how the YouTube algorithm works.

Analytics

Rock Content

JUNE 29, 2020

SEO refers to a set of techniques, prevalent in Content Marketing strategies, which aim to increase the ranking of your brand channels in search engine results pages. On the other hand, off-page SEO refers to SEO optimizations that you can apply with partnerships, campaigns, and social media marketing. Source: Wordstream.

SEO

Neil Patel

MARCH 15, 2021

There are still individual people with unique politics, education levels, likes, and dislikes. However, these insights need to inform your paid ad strategy. they entered the highly-saturated shoe market in 2015, where they faced huge competition. Keep in mind; this is just a rough picture of millennials.

Millennials

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Gen Z

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.

Retail

Adobe Experience Cloud Blog

JANUARY 6, 2016

And believe me, people try their hardest to do just that: Nearly 200 million people worldwide admit to employing some sort of ad blocking software, according to the 2015 PageFair Ad Blocking Report. They’re educating themselves about brands because they spend more time online, doing their own research. Put theory to practice.

Inbound Marketing

Litmus

FEBRUARY 24, 2016

4 Refer friends, get $ … — Casey Hogan (@hogan) December 10, 2015. — Casey Hogan (@hogan) December 10, 2015. — John Bonini (@Bonini84) December 11, 2015. — John Bonini (@Bonini84) December 11, 2015. 3 Refer friends, get $ …?? I added my.02 I added my.02

Customer

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. Here you’ll have access to data about: Demographics : Such as gender, income, marital status, education and more. Content is a huge piece of your social media marketing strategy , but creating powerful content that deliver results require data.

User-Generated

Businesses Grow

APRIL 17, 2023

Discord was introduced in 2015 as a chat application people could use to communicate with one another while playing online games. Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world.

Gen Z

Search Engine Land

APRIL 11, 2023

What information would educate and empower the customer? Many resources are available to help organizations improve their local reviews , from hiring a reputation management company to promoting reviews with an email marketing strategy. Blog posts Many local websites have a blog.

SEO

Content Marketing Institute

AUGUST 24, 2018

As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. The Sophisticated Marketer’s Podcast. Rock one platform first.

Entertainment