Hootsuite

JUNE 21, 2023

Thirteen years later, FINRA has quite a lot to say about social media. Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing.

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Gen Z Communications Education Millennials 120

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join.

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Gen Z Branding PR Marketing 111

Spiralytics

JULY 31, 2024

This rise in digital engagement offers an excellent opportunity for marketers and entrepreneurs like you to tap into influencer and social media marketing. In this blog, we’ll list the top social media influencers in the Philippines, so you know who’s who in the Pinoy social media landscape.

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Food Gen Z Entertainment Fashion 52

Buffer Marketing

SEPTEMBER 6, 2023

According to The New York Times , it’s Gen Z’s search engine of choice. It was released back in 2015, but its TikTok virality saw it surge in popularity in 2023. Use TikTok’s search function You may have heard about TikTok SEO or that TikTok is the new Google. It's not hard to see why.

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Gen Z Energy Transform Law 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

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Gen Z Millennials User-Generated Marketing 109

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media. Over 2 hours a day , in fact, which is 30% more time than in 2015.

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Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

DECEMBER 15, 2021

And while many content creators and savvy social media marketers have found ways to turn TikTok into a business, the platform’s main mission is to “inspire creativity and create joy.” Gentleman – Dance Hits 2015. So don’t take it too seriously. In fact, the edgier, the better. graceegang.

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Gen Z User-Generated Fashion Transform 145

Econsultancy

DECEMBER 13, 2021

As has been the case since the latter half of 2015, roadside locations accumulated the largest amount of revenue across all digital OOH environments in the second quarter, at above £80 million. Digital advertising accounts for more than 40% of UK marketing budgets in 2021. of UK marketing budgets, up 18.5 A further 37.5%

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Advertising Advertisers Retail Shoppers 52

Buffer Marketing

DECEMBER 20, 2023

A pink billboard went viral on social media, along with a brand collaboration with Airbnb , and maybe most significantly, fans made thousands of memes combining Barbie with another blockbuster that shared its release date: Oppenheimer.  Did Gen-Z kill the concert?   Barbenheimer, obviously! Time will tell.

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Gen Z 2023 Trends User-Generated Social Media Marketing 131